ANIMATION IN INTERNATIONAL ADVERTISING STRATEGIES

NIKI | May 9, 2018

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Creative professionals often find themselves asking “how do I create one animation video that will be suitable for all international markets?” That common question is paired with others like, “how to create culturally neutral characters,” and “how to make an advertisement appeal to many audiences.” That’s where translation, localization, and transcreation come into play. We’ve explored all 3 options and provided industry examples of localization and transcreation to serve as inspiration. Anyone who has traveled to a country that speaks a foreign language can attest to the importance of body language and emotional expression to communicate. Regardless of what language is being used, effective communication goes far beyond the spoken and written word. It is rooted in the physical expression of emotion. While there are definitely some expressions that differ from culture to culture, a body of research suggests that there are at least seven core universal expressions that convey the same meaning, no matter the spoken language that accompanies them. A smile, for instance, is a way to show happiness and joy around the world.

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POSSIBLE

Our mission is simple: create world-class work that works. That’s why we back up every idea with hard-core data for solutions that make a measurable difference. With 19 offices spanning four continents, POSSIBLE boasts some of the best creative minds on the planet. We’ve used the power of this collective intelligence to transform the industry and elevate global brands like Microsoft, Coca-Cola, and the Bill & Melinda Gates foundation.By design, we are visionaries, innovators and pioneers. If that describes you too, then by all means, get in touch—we’d love to work with you.

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