ANIMATION IN INTERNATIONAL ADVERTISING STRATEGIES

NIKI | May 9, 2018

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Creative professionals often find themselves asking “how do I create one animation video that will be suitable for all international markets?” That common question is paired with others like, “how to create culturally neutral characters,” and “how to make an advertisement appeal to many audiences.” That’s where translation, localization, and transcreation come into play. We’ve explored all 3 options and provided industry examples of localization and transcreation to serve as inspiration. Anyone who has traveled to a country that speaks a foreign language can attest to the importance of body language and emotional expression to communicate. Regardless of what language is being used, effective communication goes far beyond the spoken and written word. It is rooted in the physical expression of emotion. While there are definitely some expressions that differ from culture to culture, a body of research suggests that there are at least seven core universal expressions that convey the same meaning, no matter the spoken language that accompanies them. A smile, for instance, is a way to show happiness and joy around the world.

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We drive ROI for growing companies using cutting-edge growth marketing and growth hacking tactics. We've worked with companies like TEDx, Mixmax, Mindvalley, LawTrades, Book in a Box, Deputy, and Pioneer. Services include: B2B content marketing for personal and company brands, PR hacking, Paid Media (Facebook, Instagram, Reddit, YouTube), growth strategy, and building Facebook Groups for enterprise clients. We also manage a community, Badass Marketers & Founders, which has over 23,000 members.

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