Appraise Digital Marketing

| June 13, 2018

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As an independent digital marketing and technology consultancy, Appraise empowers clients to take control of their digital marketing; offering impartial advice, total transparency and efficient investments.

Spotlight

MKG - Experiential Marketing

Founded in 2003 by Maneesh K. Goyal, MKG is an experiential marketing agency that leverages human connection to impact consumers and influencers in smart, meaningful ways.With offices in New York & Los Angeles, MKG is an independent, award-winning agency comprised of creative trailblazers that partner with some of the world's premier brands including Delta Air Lines, Audi, Heineken and NBCUniversal.Experience works. It lets brands show people not just what they are—but who they are. Because when people can see your brand's human side, they connect with it more deeply. MKG dreams up experiences designed to do just that. We create experiences that work.

OTHER ARTICLES

YouTube Will Not Show Advertising on Videos About Coronavirus

Article | March 5, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income from these videos due to the company policy. Last month, the YouTube channel Insider made a video about the Coronavirus. As of February 11, YouTube announced that it is treating the Coronavirus as a sensitive issue. All videos shot about the Corona virus on YouTube will not be able to receive ads until the next announcement, and therefore will not be able to earn revenue from these videos.

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The technology tightrope setup by brand experience

Article | March 5, 2020

No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven to be overwhelming for brands seeking help from the technology that promises to answer it all. But that’s because technology is just opportunity until you make something of it; it’s the means, not the ends.

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The Drum Show: a CMO and agency manager on advertising and marketing in the time of coronavirus

Article | March 5, 2020

In a specific edition of The Drum Demonstrate throughout the Digital Transformation Pageant, the head of internet marketing at Hertz and founder of imaginative agency Mr President shared how their respective firms are coping during the present-day coronavirus crisis. Becoming a member of The Drum’s associate editor Sonoo Singh, Vincent Gillet, vice-president global marketing at Hertz, and Mr President co-founder and main inventive officer Laura Jordan Bambach talked about the only matter on any organization homeowners agenda – how to endure the coming weeks and months. Bambach reported that it was “too early” to know what the affect will be on a small business like Mr President, which counts Metro Bank and Betvictor among its clientele. Having said that, she praised the government’s initiatives to present businesses with grants and loans pursuing the chancellor’s announcement that £330bn would be reserved to assist the economic system.

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Spaceman: An Astronaut's Guide to Quarantine and Social Distancing

Article | March 5, 2020

As a veteran of two NASA space flights, no one knows more about social distancing than Mike Massimino (pictured at top). It's something he experienced first-hand and well before it became a societal requirement. Massimino, the first person to tweet from space and author of SPACEMAN: An Astronaut's Unlikely Journey to Unlock the Secrets of the Universe, is just one of the many esteemed names appearing in the Science Channel special Hubble: Thirty Years Of Discovery airing this weekend, a celebration of the thirtieth anniversary of NASA's groundbreaking Hubble telescope.

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Spotlight

MKG - Experiential Marketing

Founded in 2003 by Maneesh K. Goyal, MKG is an experiential marketing agency that leverages human connection to impact consumers and influencers in smart, meaningful ways.With offices in New York & Los Angeles, MKG is an independent, award-winning agency comprised of creative trailblazers that partner with some of the world's premier brands including Delta Air Lines, Audi, Heineken and NBCUniversal.Experience works. It lets brands show people not just what they are—but who they are. Because when people can see your brand's human side, they connect with it more deeply. MKG dreams up experiences designed to do just that. We create experiences that work.

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