Article: We're still at the top of the programmatic OOH hype cycle

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Last year, to enable automated trading, we witnessed the first steps towards the launch of a 10-digit code for every UK outdoor advertising frame.This was met with much fanfare from the industry, proclaiming it a new era in programmatic ready to transform the out of home (OOH) market. And yet, whilst OOH experiences a resurgence as a result of global urbanisation, the promise of programmatic for this channel is still to materialise.In the UK alone, OOH ad spend is expected to hit £1.15bn by 2020, with digital revenues accounting for almost a quarter of this. The benefits of digital out of home (DOOH) are clear: it can deliver localised, geographically-relevant messaging, is impervious to ad blockers and back buttons, and with its physical size, represents an unrivalled opportunity for truly creative advertising.

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iMarket Solutions

iMarket Solutions empowers businesses by helping them build a strong online presence. We start with websites designed for powerful search engine response. We build on this foundation with carefully coordinated online marketing activities. Our marketing campaigns include search engine optimization activities, pay-per-click advertising, and email marketing to promote customer loyalty and retention. All of our campaigns are custom-managed by industry experts to achieve premium results. Like many marketing companies, we believe that the most effective marketing campaigns utilize a variety of media, including traditional and paid online advertising. But what makes iMarket different is our success in maximizing local organic (free) search results. Over time, this dramatically decreases overall cost-per-lead - more customers while spending less money!

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Spotlight

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