Artificial Intelligence Ad Tech Is Disrupting The Online Marketing Process

| April 16, 2019

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How we create advertising concepts has also developed over the years thanks to technology. Guided by the insights of big data and studying user behavior, we no longer shout into the void as marketers, we personalize and develop messages for a very specific audience. Big data was the first factor that optimized this process in digital marketing. Now AI is changing it all over again.

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fishbat

fishbat is a full-service digital marketing firm that takes a whole business approach to our clients’ digital marketing programs. We understand the importance of business principles just as well as the nuances of the latest digital technologies. Our kick-off meetings are full of questions about the five-year vision, seasonality, understanding your most profitable business lines, and operational challenges. We then take that knowledge and translate it into a custom digital marketing program tailored made for your business. Our consistent status calls integrate us into your business and offer you an on-going and transparent look at to how your digital marketing program is contributing to your business. As a full-service digital marketing agency, we offer every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for

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How BlockChain Technology Is Benefiting Digital Marketing & Advertising Industries

Article | February 18, 2020

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Ad-Juster data helps digital publishers access higher ad revenues

Article | March 11, 2020

Ad-Juster is offering online publishers access to key advertising data pricing that will enable them to gain extra revenues for their publications and compare their performance against others in their sector. The FlowIQ Benchmark data is the first such service of its kind, and publishers will be able to use it to find ways of boosting revenues through better ad pricing. They'll also receive early notification about trends such as demand for new types of ad formats. San Diego-based Ad-Juster focuses on data integration for publishers to help them manage and improve ad revenues. Its clients are the majority of the top 100 publishers, and it analyzes more than 1.2 trillion ad impressions and 2.3 billion clicks each month.

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Rakuten Launches Rakuten Advertising as a Premier Destination

Article | February 13, 2020

For the first time, brands, advertisers and agencies can now harness Rakuten’s far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today’s launch of Rakuten Advertising martech news. “Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today’s competitive consumer marketplace,” said Amit Patel, CEO, Rakuten Americas. “By drawing on audiences, insights and the well-established performance marketing excellence of the Rakuten ecosystem, Rakuten Advertising will be an unmatchable partner for digital marketers aiming to surpass their business goals.”

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Brands need to stop talking and start doing

Article | April 9, 2020

It’s fair to say that 'less talk, more do' is sound advice at the best of times, but it is particularly prescient for brands at the current time with the Covid-19 at it's peak. People aren’t interested in good wishes, they need actions and tangible help. Brands would be well advised to shut up at the moment. Before this piece goes any further there are two important things to acknowledge; the first is that marketing is of miniscule importance at the moment, and of no importance compared to the people on the frontline fighting, and dealing with, the coronavirus. Everything is relative, and for those people that do work in marketing and those that rely on its success for millions of businesses and livelihoods, it is worth exploring for improvement.

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Spotlight

fishbat

fishbat is a full-service digital marketing firm that takes a whole business approach to our clients’ digital marketing programs. We understand the importance of business principles just as well as the nuances of the latest digital technologies. Our kick-off meetings are full of questions about the five-year vision, seasonality, understanding your most profitable business lines, and operational challenges. We then take that knowledge and translate it into a custom digital marketing program tailored made for your business. Our consistent status calls integrate us into your business and offer you an on-going and transparent look at to how your digital marketing program is contributing to your business. As a full-service digital marketing agency, we offer every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for

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