Automotive Advertising Benchmarks & Data for 2016

LARRY KIM | August 5, 2016

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Each year, Google processes billions of automotive industry queries across the United States. In fact, 69% of people use Google Search to find answers when they need automotive services.

In automotive PPC, the competition is fierce! Understanding the most current auto industry trends and car advertising tactics gives smart marketers a leg up on the competition. That’s why we took a good look recently at the state of search marketing for automotive industry advertisers.

Our data pool at WordStream is deep, spanning billions of dollars in Google AdWords spend annually. We dug into that data to discover the average cost per click, average click through rate and more, specific to the automotive vertical. We’ve also got some interesting new data from Google on car-related search and car advertising trends in 2016. Check it out.

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