Beat Google and Facebook at their Game With Better Insights

| November 28, 2018

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One of the biggest challenges publishers and media companies face today is showing the value of their reading and viewing audiences. Establishing their unique value is how publishers validate their cost per impressions (CPM) and sponsorships. Even though Google and Facebook control much of the audience delivery available to advertisers, the publishers best positioned for success first establish a relevant and strategic fit and story around the audiences they have available. But they can’t build that audience story if they don’t have insights on the people who make up those audiences. A recent eMarketer survey revealed that the top challenge for marketers is the need for better insights and reporting deliverables for data sources and analytics.

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Essence

Essence, part of GroupM, is a data-driven global agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, FrieslandCampina, and the Financial Times. The agency is more than 1,100 people strong, manages over $3B in media spend and deploys campaigns in 71 markets via offices in Chicago, Delhi, Düsseldorf, London, Los Angeles, Minneapolis, New York, San Francisco, Seattle, Seoul, Shanghai, Singapore, Sydney, Tokyo and Toronto.

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Spotlight

Essence

Essence, part of GroupM, is a data-driven global agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, FrieslandCampina, and the Financial Times. The agency is more than 1,100 people strong, manages over $3B in media spend and deploys campaigns in 71 markets via offices in Chicago, Delhi, Düsseldorf, London, Los Angeles, Minneapolis, New York, San Francisco, Seattle, Seoul, Shanghai, Singapore, Sydney, Tokyo and Toronto.

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