It’s time to recognize that marketing budgets are smaller, expectations are at an all-time high and jobs are on the line. It’s time to realize that Facebook Likes isn’t a metric. Sales is a metric. It’s time to realize that no one wants to see your ads. People want to see that you’re relevant to their lives. It’s time to focus on informing, educating, and inspiring people to make good decisions about their health, their money, their lives.