Bing Ads Powerful Moments Success Story Challenge: The winners

STEPHANIE WORLEY | March 7, 2019

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MarketSource Inc.

MarketSource Inc., an Allegis Group Company, is the proven alternative to outsourcing sales. MarketSource’s Proprietary Process, Empowered People, and Proven Performance enable the delivery of innovative B2B and Retail sales solutions for many of the world’s most respected brands and a diverse mix of forward-thinking small and medium businesses. Companies count on MarketSource to accelerate their speed to market, improve their ability to scale, enhance their sales focus, increase their flexibility, and expand their capabilities. MarketSource solutions enable companies to gain new customers, launch new products, grow market share, optimize sales expense, and maximize mature products.

OTHER ARTICLES

Coronavirus could cost U.S. advertising industry billions

Article | March 12, 2020

The U.S. advertising industry could face steep losses as sports leagues cancel or postpone live events and consumers spend less while many stay at home during the coronavirus outbreak, experts said on Thursday. With companies widely expected to slash marketing budgets, the ad industry could see nearly $26 billion in lost revenue, or a 10.6% decline, Michael Nathanson, an analyst at MoffettNathanson, estimated in a research note on Thursday. The coronavirus effect on live sports, one of the last remaining categories that continues to attract large audiences and therefore advertisers to traditional television, could “accelerate a meltdown” for TV advertising, said Richard Greenfield, a media analyst at Lightshed Partners.

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Can publishers alliances be the future for digital advertising?

Article | March 3, 2020

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for anti-competitive behavior and continued scrutiny over data privacy. But this doesn’t appear to have hindered the big three, Facebook, Amazon and Google, which are expected to account for 70% of digital advertising spend in the US in 2020. For media owners, competing with the mega-platforms has always been a challenge. Many elected to work with the big players; and now find themselves dealing with tighter and tighter browser restrictions.

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Discover the Top Perks of LED Advertising

Article | February 27, 2020

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect. According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.

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Bing Ads vs. Google Ads: The Pros & Cons of Each Platform

Article | May 20, 2021

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform has more reach? Is Bing less expensive? Which has more targeting capabilities? Which will produce more conversions and revenue? While many PPC advertisers view the two platforms as competitors, they actually work best hand-in-hand. Google undoubtedly has the majority of the search market, but Bing advertising certainly shouldn’t be forgotten. Rather than Google Ads vs. Bing Ads, marketers should be thinking Google Ads plus Bing Ads.

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Spotlight

MarketSource Inc.

MarketSource Inc., an Allegis Group Company, is the proven alternative to outsourcing sales. MarketSource’s Proprietary Process, Empowered People, and Proven Performance enable the delivery of innovative B2B and Retail sales solutions for many of the world’s most respected brands and a diverse mix of forward-thinking small and medium businesses. Companies count on MarketSource to accelerate their speed to market, improve their ability to scale, enhance their sales focus, increase their flexibility, and expand their capabilities. MarketSource solutions enable companies to gain new customers, launch new products, grow market share, optimize sales expense, and maximize mature products.

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