Bing Ads Powerful Moments Success Story Challenge: The winners

STEPHANIE WORLEY | March 7, 2019 | 114 views

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Scorpion

Are you looking for more with your business? No matter whether that means more exposure, more brand awareness, more leads, or more clients, we can help you get it at Scorpion.As an industry leader in Internet marketing, we are proven experts who can handle all aspects of your online image. From your actual website to your social media, we can help you get more. At Scorpion, we are proud to extend our marketing services to businesses in a wide range of industries. If you are looking for someone to take you to the next level, you have come to the right place.

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Google’s and Facebook’s Grip on Digital Advertising Markets

Article | August 2, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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SOCIAL MEDIA ADVERTISING

Which Online Advertising Strategy Is Right For Your Business?

Article | July 14, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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AD NETWORKS

Alex Webb: More kids with smartphones spells advertising bonanza

Article | October 20, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

Scorpion

Are you looking for more with your business? No matter whether that means more exposure, more brand awareness, more leads, or more clients, we can help you get it at Scorpion.As an industry leader in Internet marketing, we are proven experts who can handle all aspects of your online image. From your actual website to your social media, we can help you get more. At Scorpion, we are proud to extend our marketing services to businesses in a wide range of industries. If you are looking for someone to take you to the next level, you have come to the right place.

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AD NETWORKS

DV study underscores that Attention-grabbing ads are key to performance, but context is key

DoubleVerify | November 17, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertising—arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive “stay at home” content consumption—particularly on CTV and social media—with most (55%) consumers now spending more time consuming content daily than they did pre-pandemic. Attention fuels media efficacy—two thirds (66%) of respondents claimed an ad that captures their interest in the first five seconds will make them more likely to pay attention. Online shopping surges and is bolstered by a contextual approach—54% of respondents report buying more items online now than pre-pandemic, while 67% are more likely to pay attention to an ad if it’s relevant to the content they’re viewing—such as reviews or gift ideas. Trust and shared values foster loyalty, but consumers are quick to judge—consumers are concerned about the spread of mis- and disinformation, and it shows—61% are even less likely to purchase/use a brand again if they see it advertised beside mis- or disinformation. “This study highlights that consumer consumption habits are evolving in response to macro social and economic trends—from intensifying concerns about inflammatory or polarizing content, to a continued shift in the platforms and channels consumers are turning to for content consumption,” said Mark Zagorski, CEO of DoubleVerify. “Brands must react to these changing habits to ensure they reach the right audiences as efficiently as possible and maximize their digital investments. As our research shows, with digital content consumption rising, there’s a clear opportunity to garner consumer attention and power campaign performance. To unlock this opportunity, brands must evolve their ad strategies—meeting their audiences where they consume content and focusing on contextually relevant, attention-grabbing ad placements that also safeguard their brand reputations.” “This study highlights that consumer consumption habits are evolving in response to macro social and economic trends—from intensifying concerns about inflammatory or polarizing content, to a continued shift in the platforms and channels consumers are turning to for content consumption,” said Mark Zagorski, CEO of DoubleVerify. Consumer appetite for content continues to soar—led by CTV, streaming, and social Globally, most (55%) consumers are spending more time each day consuming content now than they did pre-pandemic. Inflation is a key driver here with almost half (45%) of respondents noting the reason they’re spending more time consuming digital content is because they are staying at home due the rising cost of living. CTV (Connected TV) and streaming services have clear momentum, with 55% of respondents having subscribed to additional services in the past 12 months*. Meanwhile, globally, 27% expect to spend more time on social media in the year ahead—peaking at 41% among 18-24 year olds. With costs under consumer scrutiny and digital content consumption rising, ad-supported content represents a growing opportunity for advertisers, with 59% open to ad-supported video streaming apps if it cuts prices. Brands must address attention fragmentation—or risk losing consumers Survey respondents reported that they believe they see between 1 and 50 ads per day—estimates suggest the true average figure is at least 4,000.** Where an ad appears determines its impact, according to consumers. YouTube dominates as the number one proprietary platform for securing the attention of respondents in 15 out of 18 countries surveyed—followed by Facebook (39%) and Instagram (28%).*** Newer platforms continue to attract consumer time and engagement. TikTok is rapidly growing, and 43% of 18-24 year olds report they plan on spending more time in the app over the next 12 months. Timing is essential with two thirds (66%) stating that they are more likely to pay attention if an ad captures their interest in the first five seconds. Shopping’s digital maturity presents a new opportunity for brands to make an impact Online shopping continues to grow as most consumers, 54%, report buying more items online now than they did pre-pandemic. Pre-purchase habits are also evolving, with over half (53%) highlighting they use digital content to inform planned purchases more often than they did before the pandemic. With two thirds (67%) of consumers saying they are more likely to pay attention to an ad if it’s relevant to the content they’re looking at—like reviews or gift ideas. This reinforces the importance of contextually relevant ad placements. Brand values are key as consumers reward action against inflammatory content, mis- and disinformation Likely exacerbated by polarized news and opinions, the majority of survey respondents (68%) are concerned that levels of mis- or disinformation**** are increasing—and brands must be conscious of ad adjacency. In fact, 61% would be less likely to purchase/use the brand again if they saw it advertised next to content that they determined to be mis- or disinformation. The majority of survey respondents (82%) state they have been exposed at some point to mis- or disinformation on social media. Brand action on mis- and disinformation will be rewarded with trust from consumers. The majority (69%) value brands that actively fight against mis- and disinformation and the same number (69%) state that companies that are genuine and authentic appeal to them. For the full 2022 ‘Four Fundamental Shifts in Advertising and Media’ report, visit: https://doubleverify.com/four-fundamental-shifts-in-advertising-and-media-report-2022 About DoubleVerify DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

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MOBILE ADVERTISING

Full Circle Insights Introduces Microsoft Advertising (Bing) and Google Ad Support for Digital Source Tracker

Full Circle Insights | April 06, 2022

Full Circle Insights today announced that the company's popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client's customer relationship management (CRM) system. This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST's comprehensive view of the customer journey. The new release expands on the already robust reporting capability of DST for both digital and non-digital marketing attribution and funnel metrics. Taken together, these functionalities allow B2B marketers to track advertising impact on revenue and allocate spend to their most productive campaigns – all right inside the CRM. Microsoft Advertising is the second-most-popular advertising network after Google Ads. With Full Circle's integration of Microsoft Advertising into DST, B2B digital marketers can now report on their digital ad costs for Microsoft Search Network, including Bing and partner sites. This offers a richer perspective and clearer view of digital ad spending across multiple ad platforms. It also shows how these ads and costs contribute to digital responses and revenue, which is valuable information for anyone looking to stretch their marketing dollars to the fullest. Full Circle presents this new information in a way that's easy to access and understand. Digital marketers can now include the cost analysis for their Microsoft Advertising ads in Full Circle reports and dashboards that track items such as cost per lead, cost per marketing qualified lead and more. This functionality is now live with DST users able to set up the Bing integration, update reports and dashboards and take advantage of the new capability immediately. DST solves a persistent marketing attribution problem B2B marketers encounter: the inability to connect digital marketing touches to leads and opportunities inside the CRM. DST makes those connections visible. As a result, digital marketers can create more accurate marketing attribution models. Now that DST supports Microsoft Advertising and Google Ads, these attribution models are now even more precise. "Tracking costs across digital ad networks can be tricky, but this new Digital Source Tracker release simplifies it," said Bonnie Crater, President and CEO of Full Circle Insights. "Tracking costs across digital ad networks can be tricky, but this new Digital Source Tracker release simplifies it," said Bonnie Crater, President and CEO of Full Circle Insights. "The analysis takes place inside the CRM, so marketers can leverage reporting and dashboard tools that they and their sales colleagues are already familiar with, and also use the Full Circle Engagement, Cost, Effectiveness, and Revenue dashboards to make better decisions." About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company's marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.

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Bing ads and Samsung launch 3D Search ads

Netimperative | March 06, 2019

Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing. This innovation is a big step forward in improving consumer experience, and follows months of research and collaboration between Bing Ads, Samsung and Starcom.The bespoke designs were unveiled by Bing, Samsung and agency Starcom – powered by Performics – with the new 3D display adverts presented exclusively when searching for the new device on Bing.This marks the first time 3D adverts have been developed for desktop search. When consumers search for the Samsung S10 and Samsung S9 via desktop, an option for a 3D ad unit appears. The new advert expands to the full size of the screen, which can then be entirely manipulated by the user by rotating and zooming in on the image. The industry-first format follows months of research and development between Bing Ads, Samsung and Starcom to bring this innovation to market.

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AD NETWORKS

DV study underscores that Attention-grabbing ads are key to performance, but context is key

DoubleVerify | November 17, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertising—arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive “stay at home” content consumption—particularly on CTV and social media—with most (55%) consumers now spending more time consuming content daily than they did pre-pandemic. Attention fuels media efficacy—two thirds (66%) of respondents claimed an ad that captures their interest in the first five seconds will make them more likely to pay attention. Online shopping surges and is bolstered by a contextual approach—54% of respondents report buying more items online now than pre-pandemic, while 67% are more likely to pay attention to an ad if it’s relevant to the content they’re viewing—such as reviews or gift ideas. Trust and shared values foster loyalty, but consumers are quick to judge—consumers are concerned about the spread of mis- and disinformation, and it shows—61% are even less likely to purchase/use a brand again if they see it advertised beside mis- or disinformation. “This study highlights that consumer consumption habits are evolving in response to macro social and economic trends—from intensifying concerns about inflammatory or polarizing content, to a continued shift in the platforms and channels consumers are turning to for content consumption,” said Mark Zagorski, CEO of DoubleVerify. “Brands must react to these changing habits to ensure they reach the right audiences as efficiently as possible and maximize their digital investments. As our research shows, with digital content consumption rising, there’s a clear opportunity to garner consumer attention and power campaign performance. To unlock this opportunity, brands must evolve their ad strategies—meeting their audiences where they consume content and focusing on contextually relevant, attention-grabbing ad placements that also safeguard their brand reputations.” “This study highlights that consumer consumption habits are evolving in response to macro social and economic trends—from intensifying concerns about inflammatory or polarizing content, to a continued shift in the platforms and channels consumers are turning to for content consumption,” said Mark Zagorski, CEO of DoubleVerify. Consumer appetite for content continues to soar—led by CTV, streaming, and social Globally, most (55%) consumers are spending more time each day consuming content now than they did pre-pandemic. Inflation is a key driver here with almost half (45%) of respondents noting the reason they’re spending more time consuming digital content is because they are staying at home due the rising cost of living. CTV (Connected TV) and streaming services have clear momentum, with 55% of respondents having subscribed to additional services in the past 12 months*. Meanwhile, globally, 27% expect to spend more time on social media in the year ahead—peaking at 41% among 18-24 year olds. With costs under consumer scrutiny and digital content consumption rising, ad-supported content represents a growing opportunity for advertisers, with 59% open to ad-supported video streaming apps if it cuts prices. Brands must address attention fragmentation—or risk losing consumers Survey respondents reported that they believe they see between 1 and 50 ads per day—estimates suggest the true average figure is at least 4,000.** Where an ad appears determines its impact, according to consumers. YouTube dominates as the number one proprietary platform for securing the attention of respondents in 15 out of 18 countries surveyed—followed by Facebook (39%) and Instagram (28%).*** Newer platforms continue to attract consumer time and engagement. TikTok is rapidly growing, and 43% of 18-24 year olds report they plan on spending more time in the app over the next 12 months. Timing is essential with two thirds (66%) stating that they are more likely to pay attention if an ad captures their interest in the first five seconds. Shopping’s digital maturity presents a new opportunity for brands to make an impact Online shopping continues to grow as most consumers, 54%, report buying more items online now than they did pre-pandemic. Pre-purchase habits are also evolving, with over half (53%) highlighting they use digital content to inform planned purchases more often than they did before the pandemic. With two thirds (67%) of consumers saying they are more likely to pay attention to an ad if it’s relevant to the content they’re looking at—like reviews or gift ideas. This reinforces the importance of contextually relevant ad placements. Brand values are key as consumers reward action against inflammatory content, mis- and disinformation Likely exacerbated by polarized news and opinions, the majority of survey respondents (68%) are concerned that levels of mis- or disinformation**** are increasing—and brands must be conscious of ad adjacency. In fact, 61% would be less likely to purchase/use the brand again if they saw it advertised next to content that they determined to be mis- or disinformation. The majority of survey respondents (82%) state they have been exposed at some point to mis- or disinformation on social media. Brand action on mis- and disinformation will be rewarded with trust from consumers. The majority (69%) value brands that actively fight against mis- and disinformation and the same number (69%) state that companies that are genuine and authentic appeal to them. For the full 2022 ‘Four Fundamental Shifts in Advertising and Media’ report, visit: https://doubleverify.com/four-fundamental-shifts-in-advertising-and-media-report-2022 About DoubleVerify DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

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MOBILE ADVERTISING

Full Circle Insights Introduces Microsoft Advertising (Bing) and Google Ad Support for Digital Source Tracker

Full Circle Insights | April 06, 2022

Full Circle Insights today announced that the company's popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client's customer relationship management (CRM) system. This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST's comprehensive view of the customer journey. The new release expands on the already robust reporting capability of DST for both digital and non-digital marketing attribution and funnel metrics. Taken together, these functionalities allow B2B marketers to track advertising impact on revenue and allocate spend to their most productive campaigns – all right inside the CRM. Microsoft Advertising is the second-most-popular advertising network after Google Ads. With Full Circle's integration of Microsoft Advertising into DST, B2B digital marketers can now report on their digital ad costs for Microsoft Search Network, including Bing and partner sites. This offers a richer perspective and clearer view of digital ad spending across multiple ad platforms. It also shows how these ads and costs contribute to digital responses and revenue, which is valuable information for anyone looking to stretch their marketing dollars to the fullest. Full Circle presents this new information in a way that's easy to access and understand. Digital marketers can now include the cost analysis for their Microsoft Advertising ads in Full Circle reports and dashboards that track items such as cost per lead, cost per marketing qualified lead and more. This functionality is now live with DST users able to set up the Bing integration, update reports and dashboards and take advantage of the new capability immediately. DST solves a persistent marketing attribution problem B2B marketers encounter: the inability to connect digital marketing touches to leads and opportunities inside the CRM. DST makes those connections visible. As a result, digital marketers can create more accurate marketing attribution models. Now that DST supports Microsoft Advertising and Google Ads, these attribution models are now even more precise. "Tracking costs across digital ad networks can be tricky, but this new Digital Source Tracker release simplifies it," said Bonnie Crater, President and CEO of Full Circle Insights. "Tracking costs across digital ad networks can be tricky, but this new Digital Source Tracker release simplifies it," said Bonnie Crater, President and CEO of Full Circle Insights. "The analysis takes place inside the CRM, so marketers can leverage reporting and dashboard tools that they and their sales colleagues are already familiar with, and also use the Full Circle Engagement, Cost, Effectiveness, and Revenue dashboards to make better decisions." About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company's marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.

Read More

Bing ads and Samsung launch 3D Search ads

Netimperative | March 06, 2019

Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing. This innovation is a big step forward in improving consumer experience, and follows months of research and collaboration between Bing Ads, Samsung and Starcom.The bespoke designs were unveiled by Bing, Samsung and agency Starcom – powered by Performics – with the new 3D display adverts presented exclusively when searching for the new device on Bing.This marks the first time 3D adverts have been developed for desktop search. When consumers search for the Samsung S10 and Samsung S9 via desktop, an option for a 3D ad unit appears. The new advert expands to the full size of the screen, which can then be entirely manipulated by the user by rotating and zooming in on the image. The industry-first format follows months of research and development between Bing Ads, Samsung and Starcom to bring this innovation to market.

Read More

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