Brands need to stop talking and start doing

WILL WORSDELL | April 9, 2020

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It’s fair to say that 'less talk, more do' is sound advice at the best of times, but it is particularly prescient for brands at the current time with the Covid-19 at it's peak. People aren’t interested in good wishes, they need actions and tangible help. Brands would be well advised to shut up at the moment. Before this piece goes any further there are two important things to acknowledge; the first is that marketing is of miniscule importance at the moment, and of no importance compared to the people on the frontline fighting, and dealing with, the coronavirus. Everything is relative, and for those people that do work in marketing and those that rely on its success for millions of businesses and livelihoods, it is worth exploring for improvement.

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PJA Advertising + Marketing

WE HELP SELL AMAZING THINGS TO THE WORLD'S TOUGHEST BUYERS We help marketers in innovation-driven categories like healthcare and technology create unexpected and engaging campaigns that close the gap between brand and buyer. Put simply, we find excitement and insight in places others might miss. PJA is a full-service digital ad agency. We see our role as living at the intersection of data and creativity. There are the things we create, such as advertising, content programs and experiential marketing. And then there’s the value we drive by finding gaps in the market. Making life better for buyers. And promoting things our clients do better than anyone else. Regardless of technology or medium, it’s the challenge of finding the inspiring story and bringing it to life in unignorable ways that brings us to work every day.

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