Carat Advertising Spend Forecast: Mobile is fueling an upsurge in global digital ad spend

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On Tuesday, Carat published its latest global advertising expenditure forecast for 2015 and 2016. Based on data from 59 markets across EMEA, APAC and the Americas, the report predicts that global ad spend will increase to $540 billion in 2015, a 4.6% rise year-on-year. Behind this growth is a rapid increase in digital media spend, which powered by the rise of mobile, programmatic and video, is predicted to account for over a quarter of global ad spend for the very first time in 2016.

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Microsoft Advertising expands UI redesign to more pages

Article | March 30, 2020

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The Cybertruck Shows How Tesla Could Dominate the Auto Industry

Article | March 30, 2020

With a collective gasp and puzzled looks, the world was recently introduced to Tesla’s newest vehicle. The so-called Cybertruck is an angular, stainless steel, all-electric pickup truck that quickly became polarizing. The launch didn’t go very smoothly. The truck’s windows shattered when its lead designer smashed them with a metal ball, causing Tesla founder Elon Musk to curse under his breath. Regardless, pre-orders for the Cybertruck approached 250,000 within a week. Such an explosion of interest with no advertising, and an arguably disastrous grand opening event, is probably unprecedented. On a global scale, it’s clear that electric vehicles — known colloquially as EVs —have reached a new level of public acceptance. As of 2018, more than five million EVs were sold around the world. Canadians have been somewhat slower at adopting this technology, with all-electric vehicles representing 1.2 per cent of sales in 2018, or approximately 46,000 units. That said, Canadian sales of EVs grew 165 per cent year-over-year in 2018.

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ON Advertising acquires Evans Communications

Article | March 30, 2020

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Is customer experience enhanced by branding e-commerce shipping boxes?

Article | March 30, 2020

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Nexa - Digital Marketing

Established since 2005: We have provided online and digital marketing services to hundreds of high profile clients throughout the region, ensuring high-level website design and development, search engine marketing and optimization, mobile marketing, online marketing, digital consultancy and social media / Facebook application development.

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