Carat Advertising Spend Forecast: Mobile is fueling an upsurge in global digital ad spend

| February 3, 2017

article image
On Tuesday, Carat published its latest global advertising expenditure forecast for 2015 and 2016. Based on data from 59 markets across EMEA, APAC and the Americas, the report predicts that global ad spend will increase to $540 billion in 2015, a 4.6% rise year-on-year. Behind this growth is a rapid increase in digital media spend, which powered by the rise of mobile, programmatic and video, is predicted to account for over a quarter of global ad spend for the very first time in 2016.

Spotlight

Y&R Miami/ The Bravo Group

What does it mean to be Bravo? The standard, most common definition: a shout of approval, often to praise a performance. Sounds good. But we don’t do “standard, most common.” So here’s a more unusual definition: describes fierce, courageous or bold actions. Better, and closer to what we do. Deliver bold, BusinessUnusual ideas that result in BravoResponses that grow brands, create impact and make our clients shine. Bravo does that; Bravo bold. And we do it in advertising, digital, shopper marketing and strategic planning. We craft it all from our Mothership in Miami and via our teams in New York, Chicago, Minneapolis and San Francisco. Some of our partners: Chevron, Coca-Cola, MillerCoors, General Mills, Pfizer, SC Johnson, Unilever, Wendy’s, and Winn-Dixie. Want more data? Swing by our triple W (bebravo.com) and let’s be Bravo together.

OTHER ARTICLES

Microsoft Advertising If Functions For Dynamic Ad Copy

Article | February 12, 2020

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort on bulky operations eliminating the need to set up multiple campaigns and ads," Microsoft explained. When the ad is served, if the searchers device or audience referenced in the IF function meets the condition, then the parameter is replaced with the text that's indicated. Otherwise, the entire parameter is replaced with the default value that's provided.

Read More

Industry Pros Speak on Gen Z's Need for Authenticity, Community, and Fluidity

Article | March 16, 2020

With the cancelation of SXSW due to coronavirus (COVID-19), The Female Quotient quickly shifted its in-person sessions to live but virtual discourse on subjects top-of-mind for marketers today. One especially hot area: building a connection with Generation Z. Several female marketing leaders representing Gen X, millennials, and Gen Z, weighed in on the topic in FQ's SXSW Virtual Equality Lounge — discussing how gen Z is reshaping perspectives.

Read More

Our Promise: Content to Count on During Uncertain Times

Article | April 21, 2020

There is no doubt that we are experiencing times of tremendous change and uncertainty. Yet Univision's mission remains the same -- to inform, empower and entertain U.S. Hispanics.With a strong programming lineup, due to exceptional content partners and a proven strategy, we are focused on super-serving our audience, especially now when they need us most.

Read More

Google play movies may offer hundreds of free movies with ads

Article | March 26, 2020

Google also offers the ability to buy or rent movies and TV shows from the Play Store. Since 2012, this section is available in several countries. The pricing strategy has not changed, so many still consider it a relatively costly service. But, in some countries, discounts are quite often offered. Now there should be a new feature that will offer watching movies and other content for free. We could say that this service is facing difficulties because of the competition with Netlfix, HBO Go, and the others, where a relatively reasonable monthly payment with full content availability is set up. Now, Google platform will receive a new feature, which we will not find even with the above mentioned Netflix service. This is a free watching option with ads. The current version of Google Play Movies 4.18.37 includes several lines of code to indicate that we will see something like this soon.

Read More

Spotlight

Y&R Miami/ The Bravo Group

What does it mean to be Bravo? The standard, most common definition: a shout of approval, often to praise a performance. Sounds good. But we don’t do “standard, most common.” So here’s a more unusual definition: describes fierce, courageous or bold actions. Better, and closer to what we do. Deliver bold, BusinessUnusual ideas that result in BravoResponses that grow brands, create impact and make our clients shine. Bravo does that; Bravo bold. And we do it in advertising, digital, shopper marketing and strategic planning. We craft it all from our Mothership in Miami and via our teams in New York, Chicago, Minneapolis and San Francisco. Some of our partners: Chevron, Coca-Cola, MillerCoors, General Mills, Pfizer, SC Johnson, Unilever, Wendy’s, and Winn-Dixie. Want more data? Swing by our triple W (bebravo.com) and let’s be Bravo together.

Events