Complete Guide to Snapchat Ad Targeting

| August 24, 2017

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AdvertiseMint's Complete Guide to Snapchat Ad Targeting Offers A Focused Breakdown For Better Audience Targeting. Marketers are turning to Snapchat as a way of advertising to the network's extensive demographic of young users. AdvertiseMint, a Snapchat Advertising Agency

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o2ideas

o2ideas is what happens when you gather some of the most talented and creative individuals in the industry and have them work together to solve our clients' most pressing business needs. Whether building something as big as a new brand or as small as a microsite, we push ourselves to create amazing work that not only delights our clients creatively, but, most importantly, helps bring them the success they deserve. At the end of the day we go home eager to do it all again tomorrow. Because we love making happy for each other and our clients.

OTHER ARTICLES

Google to allow some coronavirus ads after broad ban

Article | April 2, 2020

Google will lift a broad ban on coronavirus advertisements, phasing in some advertisers with a priority on those working directly on the pandemic. The company started blocking coronavirus-related ads in January, placing them under its "sensitive events policy," which blocks ads that exploit people during events such as natural disasters, public health emergencies or tragedies by advertising fake or hoarded products. Axios first reported that Google's head of industry, Mark Beatty, sent a memo to clients that it will start to run some coronavirus ads. Advertisements to run this week will include public service announcements from "government entities, hospitals, medical providers, and NGOs who want to get relevant information out to the public," according to the memo.

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Digital Advertising Rates Are Down by 30%, IAC Says

Article | April 7, 2020

It turns out that the digital advertising industry has two problems. The one you’ve probably heard more about is simply loss of budgets. With large segments of the U.S. economy basically shut down, there is little reason for airlines, hoteliers, casinos, retailers, auto makers, film studios, or restaurants to advertise at the same pace. And small businesses are more focused on meeting payroll and staying alive than on advertising and marketing. But there is a related and logical, if slightly less obvious issue, in particular in the digital advertising market: Ad rates are falling hard. It isn’t just that there are fewer ads—the remaining ones are generating less revenue.

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Unlock Synergies Between SEO and Advertising on Amazon

Article | February 19, 2020

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in the Google universe, they heavily affect each other within the Amazon environment. As an increasing number of people start their product searches on Amazon rather than on Google, Amazon’s status and importance as a search engine as well as an ad provider is booming. Subsequently, brands as well as agencies need to understand the mechanisms of the new holistic approach to SEO and advertising on Amazon.

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Bespoke brands are rushing to build and promote virtual fitting tools

Article | March 30, 2020

With the vast majority of Americans quarantined and events canceled, it would seem a fashion category that would be hit hard is bespoke suits. But according to several founders, suit fittings are still happening, they’ve just moved online. Colin Hunter, co-founder of bespoke suit brand Alton Lane, said his team has spent the past 10 days rapidly building and perfecting the infrastructure needed to get virtual fittings off the ground, to replace in-person fittings. The process has been informal and fast-moving, and fittings are now being conducted with customers over FaceTime, Google Hangouts and text. It’s Hunter hope that the virtual fittings, which kicked off last week, will be enough to see the brand through this rough period.

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Spotlight

o2ideas

o2ideas is what happens when you gather some of the most talented and creative individuals in the industry and have them work together to solve our clients' most pressing business needs. Whether building something as big as a new brand or as small as a microsite, we push ourselves to create amazing work that not only delights our clients creatively, but, most importantly, helps bring them the success they deserve. At the end of the day we go home eager to do it all again tomorrow. Because we love making happy for each other and our clients.

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