Consumer Analytics Whitepaper

| January 25, 2018

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Many businesses have started to explore the value of analytics in the engagement with their customers while some have been left behind. Have you achieved the customer insight and engagement that you set out to? Can you market to the individual successfully? Can you customize the experience, deliver value and insight, and drive brand loyalty? Do you have a single, coherent customer view? And can you use this to sell effectively to existing and future customers? Analytics is a major contributor in being able to answer these questions.

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Brand Connections

At Brand Connections, we connect the dots between you, your customers and the world of ever-changing consumer media consumption. People have never been more connected and marketing options have never been more complex. We’re here to make sure your multi-channel marketing mix works cohesively, is relevant to your customers, and engages your partners. Whether you sell through retailers, or you are the retailer, whether you need to drive viewership or activate a sponsorship, we help move your business to the next level. Our offerings are built around genuine insights (and yes, we agree this word is often misused) into your business and your customers. From Fortune 500s to our “sweet spot” helping Challenger Brands, solid strategy drives our turnkey services to deliver superior results.

OTHER ARTICLES

YouTube, auditor spar over transparency of ads

Article | April 19, 2020

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refusing to sign a contract that would prevent it from reporting to clients when ads have run in videos with sensitive subject matter, including hate speech, adult content, children's content, profanity, violence and illegal substances, according to an email the firm sent this weekend to ad agencies.

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Nintendo dominates gaming industry TV advertising in February

Article | March 8, 2020

After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend. Nintendo takes first place with an estimated spend of $11.4 million on nine ads that ran over 1,200 times, generating 433 million TV ad impressions. “Switch My Way: Catching Up,” which aired during Super Bowl LIV, had the biggest outlay (est. $5.7 million).

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Unlock Synergies Between SEO and Advertising on Amazon

Article | February 19, 2020

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in the Google universe, they heavily affect each other within the Amazon environment. As an increasing number of people start their product searches on Amazon rather than on Google, Amazon’s status and importance as a search engine as well as an ad provider is booming. Subsequently, brands as well as agencies need to understand the mechanisms of the new holistic approach to SEO and advertising on Amazon.

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Colling Media Lands Five New Advertising Clients in March and April

Article | April 15, 2020

Colling Media, a top-ranked national digital advertising and marketing agency, continues its recent, impressive growth by adding five new businesses to its prestigious roster of clients. ScriptSave WellRx an innovative prescription medication discount program that closes the gaps in prescription benefit coverage. Diamond Kitchen & Bath the leading retailer of kitchen and bathroom cabinetry and countertops in the Phoenix metropolitan area. Radix Law a business law firm based in Scottsdale. Soul Surgery a renowned integrative medicine addiction and rehab center in Scottsdale, featuring a holistic approach to drug and alcohol treatment. Premier Criminal Defense based in San Diego and serving all of Southern California, the firm offers skilled counsel to help clients accused of Misdemeanors, Felony and Federal Offenses.

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Spotlight

Brand Connections

At Brand Connections, we connect the dots between you, your customers and the world of ever-changing consumer media consumption. People have never been more connected and marketing options have never been more complex. We’re here to make sure your multi-channel marketing mix works cohesively, is relevant to your customers, and engages your partners. Whether you sell through retailers, or you are the retailer, whether you need to drive viewership or activate a sponsorship, we help move your business to the next level. Our offerings are built around genuine insights (and yes, we agree this word is often misused) into your business and your customers. From Fortune 500s to our “sweet spot” helping Challenger Brands, solid strategy drives our turnkey services to deliver superior results.

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