Content Marketing 101: Strategy, Design, Delivery

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Capturing audiences today requires far more than strong copy and appealing creative. At NewsCred we’re keenly aware that brands and agencies are striving to keep up with the rapidly growing need for high-quality content that’s both relevant and personalized.

Spotlight

ATL Events Group, Inc.

ATL Events Group captures attention and directs it to your brand. Our event-based approach surpasses the power of traditional and digital advertising alike, establishing competitive dominance for your product. Our team will get people talking. In addition to the resulting word-of-mouth marketing, they’ll be compelled to keep coming back for more.

OTHER ARTICLES

Criteo announces new traffic generation solution to increase the engagement

Article | March 13, 2020

Criteo S.A. the global technology company powering the world’s marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands. The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into martech news.

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Advertising industry leads on work from home push

Article | March 13, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 verified users responded either yes or no. The survey, which ran from March 11 to March 12, found that when separating by industry, advertising had the highest ratio of employees responding that their workplace is restricting travel or encouraging remote work, with 63.15 percent. Overall, 52.21 percent of respondents nationwide, said that their workplace has restricted travel or encouraged them to work remotely.

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Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

Article | March 13, 2020

Ahead of the NADA conference in Las Vegas, automotive advertising professionals including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group shared their insights into advanced advertising, the next generation of car buyers, and alternative fuel vehicles, all of which will likely have a significant impact on the future of the automotive sector. Four members of Effectv’s Automotive Advisory Council participated in a panel discussion to dive deeper into these topics at a time when the automotive industry faces widespread disruption and change. To compete, automotive marketers are being tasked with staying progressive and attuned to advanced advertising tactics and opportunities, while at the same time simplifying marketing messages to communicate a dealership’s value.

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Simpli.fi Launches Online Attribution for OTT/CTV Advertising

Article | March 13, 2020

Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially applicable to Direct-to-Consumer (DTC) brands and e-Commerce advertisers as it enables them to quickly measure performance and optimize campaigns to meet their performance goals.

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Spotlight

ATL Events Group, Inc.

ATL Events Group captures attention and directs it to your brand. Our event-based approach surpasses the power of traditional and digital advertising alike, establishing competitive dominance for your product. Our team will get people talking. In addition to the resulting word-of-mouth marketing, they’ll be compelled to keep coming back for more.

Events