Create Your Own Advertising Network

| July 25, 2017

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This infographic tells you how you can create your own advertising network easily. It discusses why paid advertising channels fail to work and how more clients can be attracted with low costs. The importance of using AdwareROI and what it has to offer is discussed in details along with the multiple ways in which one can advertise. You will also find its benefits and awesome features in it which set it apart from others.

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Atmosphere Proximity

Born at the onset of the digital revolution, Atmosphere Proximity architects, designs and manages transformative digital initiatives that drive value. From business platforms & ecosystems to products & services to marketing communication experiences, our work is fueled by a native understanding of and relentless focus on consumer needs and behavior.

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DTC brands are tightening up how much they spend on digital advertising

Article | March 23, 2020

For the past couple of years, investors have been urging direct-to-consumer brands to rely less on digital advertising to acquire new customers. Now, it’s become even more important for them to be more efficient with their advertising spend with the coronavirus pandemic. some cuts. Many direct-to-consumer advertising brands are pulling back on their advertising spend on Facebook and Google as they anticipate shoppers will tighten their wallets in the coming months. Joe Yakuel, founder and CEO of performance marketing agency Within, which has worked with Nike and Spanx among other brands, estimated that among his clients overall, their ad spend was down a little more than a third at the beginning of last week, compared to two weeks ago. Within also launched a COVID-19 ad spend tracker, which shows that among a sampling of the agency’s fashion and luxury clients, Facebook ad spend was down roughly 27% and 36% month-over-month respectively.

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WFH in advertising and marketing: tips from prolonged-time champion of location-agnostic function

Article | March 17, 2020

As extra news of pandemic mitigation steps pours in every hour, most every person with a work is asking by themselves how (and if) they’ll be able to continue on executing that task and delivering for on their own and their family members. Most expertise personnel must contemplate on their own lucky: the the greater part of us do not require to sit in our cubicles working day in day out and can very fortunately do our employment from just about anywhere with a notebook and a excellent, trusted world-wide-web relationship. While formal steps like faculty cancellations, travel suspension, and workplace closures will fluctuate depending on whether or not you’re bodily located in, say, Italy or in the north east of the United States, it is clear that we’re, at ideal, looking at a period of adjustment that could span months or months.

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YouTube, auditor spar over transparency of ads

Article | April 19, 2020

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refusing to sign a contract that would prevent it from reporting to clients when ads have run in videos with sensitive subject matter, including hate speech, adult content, children's content, profanity, violence and illegal substances, according to an email the firm sent this weekend to ad agencies.

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How Online Tracking and Bloated Ad Tech Impact the Customer Experience

Article | March 2, 2020

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.

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Spotlight

Atmosphere Proximity

Born at the onset of the digital revolution, Atmosphere Proximity architects, designs and manages transformative digital initiatives that drive value. From business platforms & ecosystems to products & services to marketing communication experiences, our work is fueled by a native understanding of and relentless focus on consumer needs and behavior.

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