Cryptocurrency token for the internet of advertising.

| February 10, 2018

article image
Social networks have accelerated over the last several years and have become an integral part of our lives. These networks serve the need to connect people on many levels from different works and spheres of life, make them feel loved and wanted. These social networks have become invaluable and an essential part of life in the 21st century. The information and interactions we provide on social media builds a profile of us; our behaviours and characters. Our inclinations and ability to spend then become valuable to advertisers. Hence social media has been populated by business owners, marketers and advertisers looking for an audience to purchase their products.

Spotlight

Alexander Advertising Int. Ltd

Alexander Advertising is situated about 10 miles south of Oxford in the picturesque riverside market town of Wallingford, Oxfordshire. Established in 1968, by the now retired Byron Alexander, Alexander Advertising International Limited is the oldest independent agency operating in the UK, the baton of stewardship was passed on to James Alexander in 2007 and the company is emerging healthily from its’ fourth recession experience.

OTHER ARTICLES

Adding Value Through Mobile App Advertising in the Wake of COVID-19

Article | April 6, 2020

As most of America shelters in place, we’re now spending our time differently. This ultimately begs the question: Where are we now shifting our focus without the distractions of getting ready or commuting? You guessed it, we’re on our phones. On the mobile app front, we’re seeing a major uptick in time spent across categories such as gaming, mental/physical health, and fintech/news. From February to March, AppsFlyer noted a 15 percent increase in global organic app installs. As more people stay in, they’re turning to mobile apps to connect, pass the time and obtain information. With today’s ever-changing climate, it’s imperative for brands to be strategic with how they’re talking to consumers.

Read More

Alex Webb: More kids with smartphones spells advertising bonanza

Article | February 10, 2020

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

Read More

How brands can leverage in-person networking as a strategic advantage

Article | March 1, 2020

As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Amazon will spend $700 million to re-skill around 100,000 workers in the US by 2025. Why? Because technologies such as Artificial intelligence (AI), robotics, and automation continue to take over boring, repetitive tasks. For enterprises to survive and excel in such a rapidly-evolving business ecosystem, they need skilled professionals. In the business context, ‘skills’ are not limited to technical acumen alone. As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Due to the nature of these skills, let’s call them “Human Skills”.

Read More

Our Promise: Content to Count on During Uncertain Times

Article | April 21, 2020

There is no doubt that we are experiencing times of tremendous change and uncertainty. Yet Univision's mission remains the same -- to inform, empower and entertain U.S. Hispanics.With a strong programming lineup, due to exceptional content partners and a proven strategy, we are focused on super-serving our audience, especially now when they need us most.

Read More

Spotlight

Alexander Advertising Int. Ltd

Alexander Advertising is situated about 10 miles south of Oxford in the picturesque riverside market town of Wallingford, Oxfordshire. Established in 1968, by the now retired Byron Alexander, Alexander Advertising International Limited is the oldest independent agency operating in the UK, the baton of stewardship was passed on to James Alexander in 2007 and the company is emerging healthily from its’ fourth recession experience.

Events