Current State of Mobile Ad Fraud Detection and Prevention

| April 18, 2019

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Further complicating matters is the growing size and sophistication of mobile ad fraud. Invalid traffic and click spam remain pervasive, and fraudsters are also getting smarter and harder to root out. The ad fraud scheme exposed by BuzzFeed in October 2018 is a great example of this in action. Here, fraudsters used artificial intelligence (AI) to develop app bot traffic that was virtually indistinguishable from legitimate, human traffic.

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Accumulate Media

Accumulate Media is a digital marketing, sales enablement and account management consultancy focused on helping medium-sized businesses increase sales and improve internal operations.

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Why Brand Counts

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How BlockChain Technology Is Benefiting Digital Marketing & Advertising Industries

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Accumulate Media

Accumulate Media is a digital marketing, sales enablement and account management consultancy focused on helping medium-sized businesses increase sales and improve internal operations.

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