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Current State of Mobile Ad Fraud Detection and Prevention
| April 18, 2019
Accumulate Media is a digital marketing, sales enablement and account management consultancy focused on helping medium-sized businesses increase sales and improve internal operations.
Article | March 31, 2020
While many marketers intuitively recognize the benefits of investing in brand, it can be challenging to draw a direct line between the power of brand and its impact on business. Recent years have seen a number of different studies attempt to quantify brand’s financial contribution to a business while continuing to support qualitative judgments on the positive impact of brand.
Article | March 16, 2020
When Apple launched iBeacons in 2013, proximity promoting turned the industry’s favourite development. With the right technologies, this hyper-localised tactic was meant to bridge the divide in between on the internet content and offline buyer action but Apple’s iBeacon platform in the end unsuccessful to just take off. Google’s beacon process has loved additional results and created an open up-supply natural environment for builders. Regardless, beacons have not taken around the promoting world in the way so several predicted, nevertheless, some of the world’s biggest makes are redefining the purchaser knowledge with proximity promoting – with or with no beacons.
Article | April 10, 2020
Verizon quietly introduced a new email marketing feature yesterday that it calls “View Time Optimization,” which the company says automatically times emails from companies to arrive the moment you’re looking at your email inbox, so it sits at the very top as a new message. The service is part of Verizon’s suite of email and web advertising properties, which includes AOL and Yahoo, and well-known programmer David Heinemeier Hansson (the inventor of the Ruby on Rails web application framework) called out Verizon on Twitter on Friday for what he calls an “Orwellian” ad placement tool.
Article | February 18, 2020
Blockchain, the technology that supports Bitcoin and numerous other innovative uses, can be defined as an unalterable, decentralized and distributed ledger or digital record of transactions in the participant’s network. Another definition from Ledger SAS describes a blockchain as “a distributed ledger similar to a database, but rather than being controlled by a central authority (i.e., a firm like Google, small company, or individual) the ledger is dispersed across multiple computers, which can be located all over the world and run by anyone with an Internet connection.”
Under pre-defined rules, the Blockchain ledger entries are governed and validated by a peer-to-peer (P2P) network of participants. The ledger can either be public like the Bitcoin or can also be private, with all Blockchain entries having selected participants who are all “peers” in the network and serve as equal validators of the state of the ledger.
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