Data Drives Video Content Advertising and Marketing Success

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John Piccone, Chief Revenue Officer, Innovid and David Skinner, Head of Alliances & Partnership together with Oracle Marketing Cloud discuss how they deliver powerful marketing and advertising solutions to customers and ensuring measurable business results.

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360i

360i is an award-winning agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don’t just react to changes in the marketplace – we predict and define them. By bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search, and social, we help our clients achieve their objectives and drive their business forward. And our hustle doesn’t go unnoticed. We’ve been recognized in Advertising Age's Agency A-List issue seven years in a row, named one of Fast Company’s Most Innovative Companies, and ranked amongst the best Lead Agencies and Search Agencies by Forrester Research. That’s some range. We work with brands including HBO, National Geographic, DSW, Mondelez and Capital One. To learn more about us, visit www.360i.com.

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AD TECH AND MARTECH

AdTech Vs MarTech: What’s The Difference?

Article | April 16, 2021

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

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Pain device maker NeuroMetrix settles FTC false advertising case

Article | April 16, 2021

Pain treatment device manufacturer NeuroMetrix and its founder will pay $4 million and turn over money earned through a collaboration with GlaxoSmithKline to resolve allegations it made false claims about its flagship product. The settlement with the U.S. Federal Trade Commission was disclosed in a filing on Tuesday in Boston federal court and resolves claims against NeuroMetrix and Shai Gozani, its chief executive, related to its Quell wearable pain treatment device.

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Be brave with your advertising – in difficult times, your consumers need you

Article | April 16, 2021

Brands that continue to advertise through the coronavirus crisis will enjoy increased salience as consumers use media to occupy their time – and if you don’t, your competitor will. The most common question I’ve been asked by brands in the past two weeks is: “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Marketing Week’s own figures show that many marketers are delaying their campaigns during this time. The truth is, none of us really knows the answer, but I can’t help but feel that for consumer brands this is the time to show that your brand matters. During times of uncertainty and hardship, we look for support, reassurance and even entertainment from brands we trust. It’s in uncertain times when we’ll need and remember you the most.

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Ad-Juster data helps digital publishers access higher ad revenues

Article | April 16, 2021

Ad-Juster is offering online publishers access to key advertising data pricing that will enable them to gain extra revenues for their publications and compare their performance against others in their sector. The FlowIQ Benchmark data is the first such service of its kind, and publishers will be able to use it to find ways of boosting revenues through better ad pricing. They'll also receive early notification about trends such as demand for new types of ad formats. San Diego-based Ad-Juster focuses on data integration for publishers to help them manage and improve ad revenues. Its clients are the majority of the top 100 publishers, and it analyzes more than 1.2 trillion ad impressions and 2.3 billion clicks each month.

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Spotlight

360i

360i is an award-winning agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don’t just react to changes in the marketplace – we predict and define them. By bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search, and social, we help our clients achieve their objectives and drive their business forward. And our hustle doesn’t go unnoticed. We’ve been recognized in Advertising Age's Agency A-List issue seven years in a row, named one of Fast Company’s Most Innovative Companies, and ranked amongst the best Lead Agencies and Search Agencies by Forrester Research. That’s some range. We work with brands including HBO, National Geographic, DSW, Mondelez and Capital One. To learn more about us, visit www.360i.com.

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