Definitive Guide To Engaging Email Marketing

| January 12, 2018

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Buyers today are more empowered. Information is abundantly, overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes. In this environment, oldfashioned “batch and blast” email will serve only to alienate buyers. With short attention spans and intelligent buying and browsing habits, digitally-savvy consumers want personalized, relevant communications.

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Fundamental Media

Fundamental Media is a specialist financial agency with global reach from the UK and Europe, Asia and the Middle East to the Americas. We offer a wide range of services to our clients. Not only do we provide analysis, planning and buying for the traditional media of print and online, we also offer full support for event, research, award, outdoor and mobile media planning. All of our independent media planning and buying services are based on expertise and proprietary research.

OTHER ARTICLES

5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Article | March 22, 2020

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

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ON Advertising acquires Evans Communications

Article | April 2, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

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Advertising industry leads on work from home push

Article | March 16, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 verified users responded either yes or no. The survey, which ran from March 11 to March 12, found that when separating by industry, advertising had the highest ratio of employees responding that their workplace is restricting travel or encouraging remote work, with 63.15 percent. Overall, 52.21 percent of respondents nationwide, said that their workplace has restricted travel or encouraged them to work remotely.

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Unlock Synergies Between SEO and Advertising on Amazon

Article | February 19, 2020

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in the Google universe, they heavily affect each other within the Amazon environment. As an increasing number of people start their product searches on Amazon rather than on Google, Amazon’s status and importance as a search engine as well as an ad provider is booming. Subsequently, brands as well as agencies need to understand the mechanisms of the new holistic approach to SEO and advertising on Amazon.

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Spotlight

Fundamental Media

Fundamental Media is a specialist financial agency with global reach from the UK and Europe, Asia and the Middle East to the Americas. We offer a wide range of services to our clients. Not only do we provide analysis, planning and buying for the traditional media of print and online, we also offer full support for event, research, award, outdoor and mobile media planning. All of our independent media planning and buying services are based on expertise and proprietary research.

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