Democratic presidential hopefuls spend heavily on digital ads, staff

GINGER GIBSON, GRANT SMITH | July 16, 2019

article image
The crowded field of Democratic presidential hopefuls spent heavily on digital advertising, investing early in ads that can bring more name recognition and help raise money, according to disclosures filed late on Monday. Spending decisions for a presidential campaign can be critical early in the process. Candidates that spend too much can find themselves without enough cash to pay staff or purchase advertisements as voters head to the polls. However, a candidate who doesn’t spend enough can miss the opportunity to build name recognition and bolster support.

Spotlight

Feast Agency

Feast Agency is an entrepreneurial collective focused on brand experience innovation. We believe that great brands are the ones who feed great hungers. We believe in the soup and the nuts -- innovating across the full customer experience. We believe in the collective table -- no empty seats, no empty cups.

OTHER ARTICLES

What Experts Don’t Want You to Know About Facebook Ads Targeting

Article | March 10, 2020

Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital media marketing tools. Facebook Ads is one of the tools mostly recommended by digital marketing experts. Here are some less-known facts about Facebook Ads targeting. Melina Moreno, a Facebook Ads Strategist reports on how important the role of right communication is. While businesses might use as many tools at hands for marketing, the right audience needs to read a right copy at the right time. Brands must have some interesting story to tell to connect with the audience.

Read More

We use a data-driven blend of media, experience and content to drive performance

Article | November 10, 2020

eCommerce requires a balance of media, branding, supply chain, and retail excellence. Reprise has a specialist unit, Reprise Commerce, that delivers all of these to grow sales online and offline. Reprise Commerce is built and led by Amazon alumni and organized around Reprise’s proprietary process for accelerating your Customer Flow. Our team of 250 eCommerce specialists globally drives revenue by building brand experiences and operations.

Read More

Apple Now Allows Push Notification Advertising

Article | March 4, 2020

The company stated that the majority of Apple devices now are running iOS 13. It is the latest iOS. With that in mind, developers must update their apps using the latest iOS and technologies available. Apple requires developers to use the iOS 13 SDK when creating new apps and updates. This new guideline will start on April 30, 2020. With this kit, apps can provide features, like Dark Mode and others. Furthermore, the company wants developers to ensure that their apps are compatible with supported devices, like the iPhone 11 and the latest iPad. With the latest App Store guidelines, Apple is lifting its restrictions regarding push notifications. The company has banned apps from using push notifications in promoting or advertising products. However, this ban has been lifted as per the current guidelines.

Read More

What do the roaring 20s have in store for mobile advertising?

Article | February 24, 2020

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of a new technology signals the true beginning of the information era. Virtually limitless knowledge is available in almost everyone’s pocket or purse, leading to the birth of an entirely new category within the digital marketing landscape. But as smartphones start to lose their novelty, and a generation of people begin to reach adolescence knowing nothing of the pre-mobile era, what does the future hold for mobile advertising? And how can we best prepare?

Read More

Spotlight

Feast Agency

Feast Agency is an entrepreneurial collective focused on brand experience innovation. We believe that great brands are the ones who feed great hungers. We believe in the soup and the nuts -- innovating across the full customer experience. We believe in the collective table -- no empty seats, no empty cups.

Events