Democratic presidential hopefuls spend heavily on digital ads, staff

GINGER GIBSON, GRANT SMITH | July 16, 2019

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The crowded field of Democratic presidential hopefuls spent heavily on digital advertising, investing early in ads that can bring more name recognition and help raise money, according to disclosures filed late on Monday. Spending decisions for a presidential campaign can be critical early in the process. Candidates that spend too much can find themselves without enough cash to pay staff or purchase advertisements as voters head to the polls. However, a candidate who doesn’t spend enough can miss the opportunity to build name recognition and bolster support.

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