DESKTOP AD BLOCKING CONTINUES TO DECLINE IN GERMANY

| May 4, 2017

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According to Bundesverband Digitale Wirtschaft (BVDW) and Online-Vermarkterkreis (OVK)’s November 2016 report, desktop display ad blocking rates were down 0.3 percentage points in the third quarter. The measure had declined by 0.7 points the previous quarter, and by 0.4 points in the first quarter.

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TripleLift

TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time, native programmatic exchange, TripleLift helps marketers reach millions of consumers across any device, at scale. Since 2012, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advising. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, joined the Forbes list of Most Promising Companies in America in 2015 and was named one of Crain's New York Business's Best Places to Work in NYC. For more information, please visit http://www.triplelift.com.

OTHER ARTICLES

Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist

Article | February 25, 2020

Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where to get the cash: deep-pocketed internet companies. The Democratic proposal would tax Facebook and Google for every ad the companies run on the computer screens of Maryland residents visiting their sites. If passed, the plan would make the Old Line State the first in the nation to raise revenue by taxing online advertising. “Massive technology corporations have ballooned in size and influence over the last two decades,” wrote Maryland Senate President Bill Ferguson, a Democrat, in an email to Stateline. “This legislation starts to make sure that these corporations pay their fair share in contributing to building our state's core educational institutions.”

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ON Advertising acquires Evans Communications

Article | April 2, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

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How to Use Forced Bold Text in Google Search Ads

Article | March 18, 2020

This does not appear to be an officially supported feature, use at your own risk. To enable it, simply enter your text into AdTools.org and paste the output into your search ad. Keep in mind that each bold letter will now occupy 4-character spaces of traditional ad text. As you can see, it is pretty simple to enable, but what can it accomplish? I delivered a statistically significant amount of ads in direct A/B tests to determine this. In these tests, I ran identical copy, and landing pages against each other with bold text in one version, and not the other variation. I set ad rotation to distribute evenly and used manual CPC bidding without enabling Enhanced CPC bidding. This delivered an 11.3% overall increase in click-through rate and no measurable impact on conversion rate.

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Dominate with Branding and Advertising in Your Business in 2021

Article | June 20, 2021

So, you have created a great product or service but still it’s not giving back the result you were expecting. The point here is, no matter how much you publicize the greatness of your product or service, that alone won’t guarantee success. In the consumer marketplace, you must also establish a unique, memorable, trustworthy profile by capturing consumers’ attention. The key to accomplishing this is Branding and Advertising. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. Let’s see the difference between Branding and Advertising, and then, we’ll see what is Brand Advertising.

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Spotlight

TripleLift

TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time, native programmatic exchange, TripleLift helps marketers reach millions of consumers across any device, at scale. Since 2012, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advising. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, joined the Forbes list of Most Promising Companies in America in 2015 and was named one of Crain's New York Business's Best Places to Work in NYC. For more information, please visit http://www.triplelift.com.

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