Digital advertising in 2018: 5 trends to watch

GINNY MARVIN | December 28, 2017

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Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018. Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year.

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DemandWorks Media

The days of mass broadcast, static content email newsletters are over, guessing which content readers might like to see and ‘hoping for a bite’ only results in poor conversion. Here at DemandWorks we’re passionate about delivering a fully personalized 1:1 email experience, gathering real-time data around preferences, technology, and research, and then acting on that data to drive superior engagement and enhanced conversion.

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Spotlight

DemandWorks Media

The days of mass broadcast, static content email newsletters are over, guessing which content readers might like to see and ‘hoping for a bite’ only results in poor conversion. Here at DemandWorks we’re passionate about delivering a fully personalized 1:1 email experience, gathering real-time data around preferences, technology, and research, and then acting on that data to drive superior engagement and enhanced conversion.

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