Digital and Social Media Marketing: Know What’s Next for 2019

Digital and social media marketing don’t stand still for a moment and 2019 will bring an amplification and acceleration of emerging trends. Amidst a marketing landscape where rapid change is the only constant, knowing What’s Next is even more important than knowing What’s Now. With that in mind, here’s what you need to know to play big and win big in a digital world that’s evolving at the speed of change.

Spotlight

AdExchanger

Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.Our award-winning publication enables the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 24,000 subscribers.

OTHER ARTICLES
Retargeting

Think Bing and Beyond: the evolution of video advertising post pandemic

Article | July 20, 2022

Nate Burke, CEO of Diginius, a London-based technology company, who specialise in digital marketing and ecommerce solutions, discusses the growth and exciting future prospects for video advertising, particularly for those seeking unique ways to promote products in a saturated online marketplace. Over recent years, there has been increasing focus on the use of video in just about every marketing context. And as it would seem, all the events and shifts in the market that have occurred ever since have only played into the success of the audio visual format. Take the coronavirus pandemic as a prime example. Lockdown restrictions and stay at home orders across the globe have catalysed our consumption of video content. For anyone sceptical of this statement, just take the sweeping influx of TikTok users, and consequently, development of Reels, Livestream services IGTV and Stories features across social media platforms. These video-based formats often provide a more entertaining and engaging way to consume content. And at a time when we have been looking for just about any way to fill gaps while stuck at home, videos have offered moments of escapism and connectivity, despite people never being so physically far apart. The video content we have consumed has varied from DIY tutorials for making face masks or home renovation projects, through to product reviews and demonstrations for items we would typically like to see in person and in store. And although restrictions are beginning to ease and these in store experiences can resume, many consumers will have adjusted to the new way of doing things, particularly with regards to online shopping and decision making. Therefore, no longer is it enough to simply enable the purchasing of your products through an online channel. Rather, brands need to be supporting every step of the customer journey through their digital offerings, including the awareness, research and post-purchase service stages. And thanks to the continued development of online advertising tools, this is now more viable than ever. For example, the social media features mentioned previously can all be used for advertising purposes too. Whether it’s enticing brand videos posted to your own feed, or promoted via each platform’s advertising network, or even an influencer partnership, whereby a famous face shows your product in action, there are countless ways to get word of your product out there with video. Similarly, YouTube ads have long been praised for being a cost-effective way to earn greater digital reach through better engagement and creativity. As the second largest search engine in the world in terms of number of searches, it’s easy to understand why video advertising on the platform is so beneficial. But while it might be one of the largest, YouTube certainly isn’t the only worthwhile search engine to be advertising on. In more recent times, the sophistication of other search engines, including Google and Bing, have created a strong case for businesses to include video consideration in their SEM strategies too. For example, we’re probably all familiar with the increasing favourability and better integration of YouTube videos displaying on results pages. And although this is separate to PPC advertising, it does require considerable effort in terms of SEO in order for videos to rank. However, more recently, and we suspect moving forward, there is room for the use of video in these traditional PPC search advertising platforms too. In fact, Bing is currently rolling out a video extension feature to its ad accounts, allowing advertisers to include a 6 - 120 second clip in their search ads. On desktop, a thumbnail for the video will be shown to the right of the copy, which when clicked, the video plays in an overlaying window. On mobile, the video simply plays in the frame with ad copy still visible below. As well as helping to secure greater real estate space on the results page, these videos make ads more engaging and can even enable businesses to provide more information about the brand, product or service beyond what is permitted in the copy. Therefore, for businesses looking to implement a strong video strategy, Bing can help you maximise the return on investment required to produce such pieces of content. As well as making use of video to improve PPC efforts, the search engine definitely appears to prioritise the format more than other platforms do. Just a quick search for big name brands, such as ASOS and Sainsbury’s, will show you just how easily the search engine integrates branded and user generated video content, when compared to the likes of Google. Again, with videos that are appropriately optimised, there is great potential to increase the space taken up on the all important first page of results. As well as this, you can provide searchers in the awareness and research stages with greater information and a better brand experience through content in a more engaging format to increase the chances of a conversion. In terms of PPC advertising, the use of video is at no greater expense to the business. Video clicks are charged at the same rate as call to actions or website click throughs, and like in the traditional form, only the initial click incurs a cost. Therefore, users can click to watch the video, and then press the button to call, enquire or visit your website, and despite having spent more time immersing themselves in your brand, there will be no additional price to pay. Undeniably, video advertising is becoming increasingly intelligent, providing businesses with much more opportunity to showcase their products in an engaging way, which can help break through the white noise of the saturated online marketplace. But interestingly, I believe this is only the beginning of what is possible with the format, particularly when it comes to PPC in search. As the retail world recovers from the disruption of the pandemic, and businesses really begin to home in their strategies to accommodate users’ new found preferences in the age of post-lockdown, the creative use of video will become an ever-growing key tactic in advertising.

Read More
Social Media Advertising

How advertisers can be more innovative during trying times

Article | July 14, 2022

The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all the ways they can continue to move forward with an eye toward empathy. This mindset comes with its own unique restrictions and challenges as human behaviors evolve. With the rise of social distancing and limits around public gatherings, people are moving away from live entertainment, such as movie theaters, plays, sporting events and concerts. Instead, they are spending more time streaming their favorite movies and shows, browsing social media, and playing video games from the comfort of their homes. In lieu of socializing at restaurants and bars, people are connecting with colleagues, friends and loved ones digitally, and many are doing their shopping via e-commerce.

Read More
Ad Networks

AI Ad Campaigns for Improved Ad Targeting

Article | October 20, 2022

Artificial intelligence in advertising is disrupting marketing. It is a new way to reach customers that is more personalized, engaging, and targeted than traditional ads. AI-based marketing can improve customer experience, sales and marketing, and lead generation strategies. As a result, B2B companies are adapting AI ads to target key accounts. Let us understand what ideal AI ad campaigns look like: AI Ad Campaigns: Things to Consider The most important factors that impact the success of an AI ad are its message, tone, and length. Message: The message needs to be clear and concise so your target audience can immediately grasp what you are saying. Tone: The tone needs to be friendly and conversational, and it should get a response so that your brand is approachable and not invasive. Length: The ad should be between 50-150 words. The length should depend on the message you are trying to convey. Optimizing Your AI Ad Campaign Here are some tips to optimize your AI ad campaign: Identify and understand the goals of your campaign. Select relevant and appropriate channels to influence your target segments effectively. Use conversion rates, click-through rates, and other metrics to decide where to allocate your ad budget and how best to enhance the content for different target segments. Design your campaign while keeping in mind consumer interaction and your campaign objectives. Regularly map the outcomes and make adjustments to address any issues. Consider using an AI ad creator, a type of digital software that creates ads without human input. It automatically modifies text and images to create targeted ads. Impact on the Future of Advertising Through automation and optimization, AI will impact the future of advertising and marketing. It will help marketers get insights, develop strategies and create targeted content and companies to increase customer engagement, customer experience and ad efficiency.

Read More

Verizon’s new marketing tool sets emails to arrive when you look at your inbox

Article | April 10, 2020

Verizon quietly introduced a new email marketing feature yesterday that it calls “View Time Optimization,” which the company says automatically times emails from companies to arrive the moment you’re looking at your email inbox, so it sits at the very top as a new message. The service is part of Verizon’s suite of email and web advertising properties, which includes AOL and Yahoo, and well-known programmer David Heinemeier Hansson (the inventor of the Ruby on Rails web application framework) called out Verizon on Twitter on Friday for what he calls an “Orwellian” ad placement tool.

Read More

Spotlight

AdExchanger

Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.Our award-winning publication enables the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 24,000 subscribers.

Related News

Ad Networks, Ad Tech and Martech

Businesses Increase Spend on Digital Advertising But Shift Platform Priorities

Business Wire | July 17, 2023

Emburse, the global leader in spend optimization, released new information today about corporate online advertising spend in May 2023. The data reveals that despite macroeconomic concerns, companies are on track to spend more on search and social advertising in 2023 than in 2022. As companies seek ways to be more efficient with their budgets, they are shifting which platforms they prioritize with their ad dollars, but have not slowed ad spending overall. According to the data released in an infographic today, the top three vendors by share of advertising spend, in order, are Google, Meta, and LinkedIn. Spending on Twitter declined 54% from May 2022 to May 2023, while companies are putting more money toward Gen Z-oriented social media platforms. ByteDance, which owns Tiktok, saw a 55% increase, and Snap, which owns Snapchat, a 41% increase from May 2022 to May 2023. Companies invested 6% more in digital advertising in the first five months of 2023 than in the same period in 2022. Emburse also reported increased investment in newer business applications like chat-based AI tools. For example, the amount spent on OpenAI increased 3,266% from May 2022 to May 2023. Although many people expected companies to reduce spend overall this year, instead the company has seen an effort to better align business values with their budgets. “Online advertising is an essential business function, even as companies look to establish lasting efficiency with their budgets and better manage spending practices,” said Emburse’s Chief Experience Officer Johann Wrede. “Many of our customers entered 2023 ready to make changes with a shifting economy, and found that concentrating their ad dollars on platforms that are giving them high value with little tumult is the way to make a longer-term impact on their bottom line.” More than 18,000 companies trust Emburse for its corporate card and spend management solution, Emburse Spend, representing over $80 billion in spending transactions a year. Emburse tracks corporate financial trends, such as the SpendSmart Travel Trends report, which in Q1 2023 revealed that the number of domestic and international flights, hotels, and car rentals increased year-over-year. Investments also increased across all measurements, with the amount spent on flights increasing by 85% domestically and 178% internationally. Emburse will continue to track the shift in corporate expenses as the year goes on. To view the full infographic and learn more about the data, visit emburse.com/learn/digital-ad-spending. About Emburse Emburse is the global leader in spend optimization. Our expense, travel management, purchasing and accounts payable, and payments solutions are trusted by more than 12 million business professionals, including CFOs, finance teams, and travelers. More than 18,000 organizations in 120 countries, including FORTUNE 100 corporations, high-growth startups, public sector agencies, and nonprofits, count on our intelligent automation, sophisticated analytics, and unmatched spend control to streamline processes, increase spend visibility, enhance compliance, and deliver positive financial outcomes. Our mission is to humanize work by eliminating manual, time-consuming tasks, so our customers and their teams can focus on what matters most in their personal and professional lives. For more information on Emburse, visit emburse.com, or follow our social channels at @Emburse.

Read More

Ad Networks

Smartly.io Announces Smartly.io AI Lab at Cannes Lions Festival of Creativity

Business Wire | June 19, 2023

Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announced the launch of Smartly.io AI Lab. This innovation hub serves as a meeting point for artificial intelligence and marketing expertise, driving advancements in Generative AI and other AI technologies to simplify campaign management and enhance creative scalability without compromising marketers’ brand governance. For the past ten years, Smartly.io has been at the forefront of AI-powered creative and campaign innovation, transforming digital advertising through its unified, AI-enhanced campaign management platform and creative automation solutions. In 2021, Smartly.io acquired Stanford-graduate founded Viralspace.ai, an industry leader in AI-driven creative optimization. The combination of Viralspace.ai’s custom AI models and Smartly.io’s Workspaces platform has resulted in an unrivaled approach to social advertising, integrating creative, media buying and intelligence seamlessly. “We’ve only just begun to see AI technology, specifically generative AI, unlock value for marketers. From enhanced campaign efficiency, creativity, and effectiveness, AI technology has the potential to make creative the most powerful performance lever of our time,” said Arto Tolonen, Head of Smartly.io AI Lab. “Our mission is to empower marketers to take ideas to ads with intelligence while maximizing their return on investment.” From scene generation that enhances a brand's product photos with new backgrounds and text iteration that powers translation, personalization, and iteration in natural language, to image generation from scratch and video ad assembly and iteration, the Smartly.io AI Lab is equipping marketers with the tools to get to use cases faster and transform their creative quality and time to campaign. “In this way Generative AI serves as a co-pilot to marketers and platforms. What Smartly.io AI Lab is building is already feeding the infrastructure that marketers, creators and even designers use, and increasing simplicity without sacrificing ideas and quality,” said Laura Desmond, CEO, Smartly.io. “The companies that seamlessly adopt generative AI into their platforms will be the early winners in a decades-long race. Smartly.io is poised to be among them.” The Smartly.io AI Lab launch represents the company's commitment to empowering marketers to unlock greater value from their digital investments without sacrificing their brand governance. By advancing the state-of-the-art in Generative AI and other AI areas, the company is poised to provide marketers with a significant advantage, simplifying creative scale while enabling agile campaigns and unified workflows across the evolving social and digital advertising landscape. About Smartly.io Smartly.io is one of the world’s largest SaaS digital advertising platforms, managing nearly $5B in ad spend with 700+ brands worldwide. Our leading end-to-end technology and outstanding customer service help brands such as Walmart, FanDuel, L’Oreal, Warner Bros. Discovery, Nestle, and Disney/ESPN to better reach audiences, engage creatives and learn what performs best—consistently driving scale for brand and performance across the largest media platforms, including Facebook, Instagram, Snap, Pinterest, TikTok, and Google. Visit Smartly.io to learn more.

Read More

Advertiser Platforms

Creator Guided Shopping Platform LTK Launches Social Media Advertising for Brands

Business Wire | April 03, 2023

LTK, the global creator marketing platform, today launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost™ advertising solution allows brands to amplify creator collaboration content directly from the creator’s social media handles – leading to higher engagement and conversion. Brand investment in LTK Creators continued to increase last year with brand campaigns growing nearly 50% in the second half of the year. In a recent study, LTK found that Gen Z and Millennials rank influencer content over brand and even user-generated content when making a purchase decision. With LTK Boost, LTK can now run social media ads directly from creator profiles on behalf of brands -which creates a more authentic message, reduces the cost of content production and drives higher engagement and conversion versus traditional social media advertising. In an initial offering, LTK worked with several brands across multiple categories to run LTK Boost ads from creator profiles, which led to an increase in traffic to the brands’ sites, as well as a significant lift in sales with some brands seeing nearly 4X sales growth. All brand results outpaced social media ad industry click through averages by 80%. In addition, creators that participated in the trial saw significant impact with increases in audience reach, outsized gains in new followers and incremental sales and commissions for each creator. Participating creators saw nearly 200K new audience views per post and reached a near 30% increase in retail sales. “Creators are undoubtedly having an impact on consumer shopping behaviors. 92% of Gen Z – a group that will make up the largest consumer segment in a few years - rely on creators to inform their purchases across virtually every category. And, creators are the number one most trusted source to help with purchase decisions for Gen Z and Millennials – beating social media ads and celebrities. That’s why we continue to introduce solutions like LTK Media Boosting to help brands to fully harness the power of creators and reach their customers efficiently and effectively,” said Kristi O’Brien, General Manager of the LTK Brand Platform. LTK Boost is available now in the LTK Brand Platform. For more information, please visit https://company.shopltk.com/en/brands. About LTK As the founder of creator guided shopping, LTK is the trusted and effective platform for creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. World premium lifestyle creators in 150+ countries drive more than $3.6 billion in annual retail sales through their LTK Creator Shop profiles. Today, more than 18 million consumers turn to LTK Creator Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And, more than 6,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play. For the latest shopping trends and updates from LTK, follow Shop.LTK on Instagram and TikTok.

Read More

Ad Networks, Ad Tech and Martech

Businesses Increase Spend on Digital Advertising But Shift Platform Priorities

Business Wire | July 17, 2023

Emburse, the global leader in spend optimization, released new information today about corporate online advertising spend in May 2023. The data reveals that despite macroeconomic concerns, companies are on track to spend more on search and social advertising in 2023 than in 2022. As companies seek ways to be more efficient with their budgets, they are shifting which platforms they prioritize with their ad dollars, but have not slowed ad spending overall. According to the data released in an infographic today, the top three vendors by share of advertising spend, in order, are Google, Meta, and LinkedIn. Spending on Twitter declined 54% from May 2022 to May 2023, while companies are putting more money toward Gen Z-oriented social media platforms. ByteDance, which owns Tiktok, saw a 55% increase, and Snap, which owns Snapchat, a 41% increase from May 2022 to May 2023. Companies invested 6% more in digital advertising in the first five months of 2023 than in the same period in 2022. Emburse also reported increased investment in newer business applications like chat-based AI tools. For example, the amount spent on OpenAI increased 3,266% from May 2022 to May 2023. Although many people expected companies to reduce spend overall this year, instead the company has seen an effort to better align business values with their budgets. “Online advertising is an essential business function, even as companies look to establish lasting efficiency with their budgets and better manage spending practices,” said Emburse’s Chief Experience Officer Johann Wrede. “Many of our customers entered 2023 ready to make changes with a shifting economy, and found that concentrating their ad dollars on platforms that are giving them high value with little tumult is the way to make a longer-term impact on their bottom line.” More than 18,000 companies trust Emburse for its corporate card and spend management solution, Emburse Spend, representing over $80 billion in spending transactions a year. Emburse tracks corporate financial trends, such as the SpendSmart Travel Trends report, which in Q1 2023 revealed that the number of domestic and international flights, hotels, and car rentals increased year-over-year. Investments also increased across all measurements, with the amount spent on flights increasing by 85% domestically and 178% internationally. Emburse will continue to track the shift in corporate expenses as the year goes on. To view the full infographic and learn more about the data, visit emburse.com/learn/digital-ad-spending. About Emburse Emburse is the global leader in spend optimization. Our expense, travel management, purchasing and accounts payable, and payments solutions are trusted by more than 12 million business professionals, including CFOs, finance teams, and travelers. More than 18,000 organizations in 120 countries, including FORTUNE 100 corporations, high-growth startups, public sector agencies, and nonprofits, count on our intelligent automation, sophisticated analytics, and unmatched spend control to streamline processes, increase spend visibility, enhance compliance, and deliver positive financial outcomes. Our mission is to humanize work by eliminating manual, time-consuming tasks, so our customers and their teams can focus on what matters most in their personal and professional lives. For more information on Emburse, visit emburse.com, or follow our social channels at @Emburse.

Read More

Ad Networks

Smartly.io Announces Smartly.io AI Lab at Cannes Lions Festival of Creativity

Business Wire | June 19, 2023

Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announced the launch of Smartly.io AI Lab. This innovation hub serves as a meeting point for artificial intelligence and marketing expertise, driving advancements in Generative AI and other AI technologies to simplify campaign management and enhance creative scalability without compromising marketers’ brand governance. For the past ten years, Smartly.io has been at the forefront of AI-powered creative and campaign innovation, transforming digital advertising through its unified, AI-enhanced campaign management platform and creative automation solutions. In 2021, Smartly.io acquired Stanford-graduate founded Viralspace.ai, an industry leader in AI-driven creative optimization. The combination of Viralspace.ai’s custom AI models and Smartly.io’s Workspaces platform has resulted in an unrivaled approach to social advertising, integrating creative, media buying and intelligence seamlessly. “We’ve only just begun to see AI technology, specifically generative AI, unlock value for marketers. From enhanced campaign efficiency, creativity, and effectiveness, AI technology has the potential to make creative the most powerful performance lever of our time,” said Arto Tolonen, Head of Smartly.io AI Lab. “Our mission is to empower marketers to take ideas to ads with intelligence while maximizing their return on investment.” From scene generation that enhances a brand's product photos with new backgrounds and text iteration that powers translation, personalization, and iteration in natural language, to image generation from scratch and video ad assembly and iteration, the Smartly.io AI Lab is equipping marketers with the tools to get to use cases faster and transform their creative quality and time to campaign. “In this way Generative AI serves as a co-pilot to marketers and platforms. What Smartly.io AI Lab is building is already feeding the infrastructure that marketers, creators and even designers use, and increasing simplicity without sacrificing ideas and quality,” said Laura Desmond, CEO, Smartly.io. “The companies that seamlessly adopt generative AI into their platforms will be the early winners in a decades-long race. Smartly.io is poised to be among them.” The Smartly.io AI Lab launch represents the company's commitment to empowering marketers to unlock greater value from their digital investments without sacrificing their brand governance. By advancing the state-of-the-art in Generative AI and other AI areas, the company is poised to provide marketers with a significant advantage, simplifying creative scale while enabling agile campaigns and unified workflows across the evolving social and digital advertising landscape. About Smartly.io Smartly.io is one of the world’s largest SaaS digital advertising platforms, managing nearly $5B in ad spend with 700+ brands worldwide. Our leading end-to-end technology and outstanding customer service help brands such as Walmart, FanDuel, L’Oreal, Warner Bros. Discovery, Nestle, and Disney/ESPN to better reach audiences, engage creatives and learn what performs best—consistently driving scale for brand and performance across the largest media platforms, including Facebook, Instagram, Snap, Pinterest, TikTok, and Google. Visit Smartly.io to learn more.

Read More

Advertiser Platforms

Creator Guided Shopping Platform LTK Launches Social Media Advertising for Brands

Business Wire | April 03, 2023

LTK, the global creator marketing platform, today launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost™ advertising solution allows brands to amplify creator collaboration content directly from the creator’s social media handles – leading to higher engagement and conversion. Brand investment in LTK Creators continued to increase last year with brand campaigns growing nearly 50% in the second half of the year. In a recent study, LTK found that Gen Z and Millennials rank influencer content over brand and even user-generated content when making a purchase decision. With LTK Boost, LTK can now run social media ads directly from creator profiles on behalf of brands -which creates a more authentic message, reduces the cost of content production and drives higher engagement and conversion versus traditional social media advertising. In an initial offering, LTK worked with several brands across multiple categories to run LTK Boost ads from creator profiles, which led to an increase in traffic to the brands’ sites, as well as a significant lift in sales with some brands seeing nearly 4X sales growth. All brand results outpaced social media ad industry click through averages by 80%. In addition, creators that participated in the trial saw significant impact with increases in audience reach, outsized gains in new followers and incremental sales and commissions for each creator. Participating creators saw nearly 200K new audience views per post and reached a near 30% increase in retail sales. “Creators are undoubtedly having an impact on consumer shopping behaviors. 92% of Gen Z – a group that will make up the largest consumer segment in a few years - rely on creators to inform their purchases across virtually every category. And, creators are the number one most trusted source to help with purchase decisions for Gen Z and Millennials – beating social media ads and celebrities. That’s why we continue to introduce solutions like LTK Media Boosting to help brands to fully harness the power of creators and reach their customers efficiently and effectively,” said Kristi O’Brien, General Manager of the LTK Brand Platform. LTK Boost is available now in the LTK Brand Platform. For more information, please visit https://company.shopltk.com/en/brands. About LTK As the founder of creator guided shopping, LTK is the trusted and effective platform for creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. World premium lifestyle creators in 150+ countries drive more than $3.6 billion in annual retail sales through their LTK Creator Shop profiles. Today, more than 18 million consumers turn to LTK Creator Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And, more than 6,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play. For the latest shopping trends and updates from LTK, follow Shop.LTK on Instagram and TikTok.

Read More

Events