Digital Billboard Brand Marketing Budget & Strategy

| April 6, 2020

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Starting first with the budget: What do you want to invest on a daily basis in your brand?  My recommendation here in a local area is going to be $20 per day per brand channel.  So what that means is, if you want to be on a digital billboard on a highway, that’s $20.  If you want to be on Facebook for the day, that’s $20.  On Instagram is $20.  If you want to be on YouTube, that’s another $20.  And so you can quickly get to where your budget is roughly anywhere from $60 to $100 a day, whether you’re on anywhere three to five different channels. I definitely recommend multi-channel, that’s going to build trust.  Because if somebody sees you in all these different places, every time they see you, it’s just another element of trust (which would avoid questions like: “Is dropshipping legal?” or “Is dropshipping dead?”).  You’re covering all areas.  Digital billboards on the highway are extremely powerful because it makes you instantly think, like this business is on a little bit higher level than the other businesses.

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Ivie

Ivie is a global marketing company existing to provide a higher level of service at a lower cost. We are made up of over 750 professionals throughout the U.S. and China. Our headquarters are located in Flower Mound Texas, right in the heart of the Dallas-Fort Worth Metroplex. We specialize in marketing and advertising services including media, digital, print, creative, communications and much more!

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