Digital Marketing for Today’s Hearing Healthcare Practice

| July 19, 2017

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As beneficial as the World Wide Web has become to consumers and businesses alike, it has also congested, disrupted, and complicated marketplaces like never before. The hearing healthcare industry is no exception. With just a few clicks, patients can connect with doctors, service providers, and retailers from around the world in seconds. Yes, seconds. Your patients are all over the Internet. According to a 2016 Penn State University study, adults age 65 and over the group most likely to require hearing assistance represent the largest growing demographic of new Facebook users. They also read and post Yelp reviews, search for products and services with Google, YouTube, and Instagram, and research medical practitioners and hearing aids with the same intensity they’d devote to finding the right automobile or buying a home.

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Flint Group of Agencies

Flint Group delivers strategic, integrated marketing, PR and communications expertise in both traditional and non-traditional spaces, blending the art, science and technology of our industry. Established in 1946, the agency employs more than 100 professionals throughout the upper Midwest and serves a diverse list of businesses, industries, government entities and not-for-profit clients. No matter the marketing communication challenge, we have diverse resources at the ready to deliver just the right mix of talent and expertise to meet our clients’ needs - not only from our agency, but from specialized insights and capabilities offered by our key partners throughout North America. We are committed to giving clients our all in, doing what’s right to help you grow your business and stay successful.

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