Digital Marketing: How to Discover and Reach Your Online Target Audience?

JOMER GREGORIO | September 24, 2018

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For many years, businesses around the world have been leveraging the power of digital marketing to expose their brand and promote their products and services on a scale that was not previously possible. This is one of the reasons why more and more businesses these days use Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, social media marketing, email marketing, and other digital marketing strategies: to reach and engage as many target audience as possible. According to statistics, reaching the desired target is so important that most companies allocate a significant portion of their marketing research budget for this function alone. In the recent Forbes Insights report, 43% of companies spend more than half of their budgets reaching specific targets, and 84% of companies expect their investment to increase over the years to come.

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Omnicom Media Group is a key business within Omnicom Group Inc., one of the world’s leading marketing services holding companies. Our global headquarters are in New York City. Omnicom Media Group, UK exists to fuel excellence across its agencies – OMD UK, Manning Gottlieb OMD, Hearts & Science, PHD, Rocket - and its Specialist Services including Annalect, Accuen, Fuse, Drum, ethnic and barter.Omnicom Media Group, UK's agencies are: OMD UK - Culturally Connected

OTHER ARTICLES

How coronavirus is affecting advertising and marketing industry

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The fast spreading coronavirus is taking a toll on economic activities around the world as the entire supply chain continues to be affected and major global events are either being cancelled or postponed. If the spread of the disease isn’t contained soon, it could even affect the advertising and marketing spends of brands. Mark Read, CEO, WPP, said, “In terms of our business, it is too early to say how it is going to impact. If it affects the global economy, then WPP and other companies will be impacted.” “Global growth will de-grow one-and-a-half per cent to one per cent in 2020 and we have to see whether that turns out to be pessimistic or optimistic as an estimate,” he adds.

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Augmented Reality: The Real Game-Changer for Marketing in 2020

Article | December 8, 2020

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Spotlight

Omnicom Media Group UK

Omnicom Media Group is a key business within Omnicom Group Inc., one of the world’s leading marketing services holding companies. Our global headquarters are in New York City. Omnicom Media Group, UK exists to fuel excellence across its agencies – OMD UK, Manning Gottlieb OMD, Hearts & Science, PHD, Rocket - and its Specialist Services including Annalect, Accuen, Fuse, Drum, ethnic and barter.Omnicom Media Group, UK's agencies are: OMD UK - Culturally Connected

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