Digital Marketing Requires Mastery of Multiple Skills

ANGELA HAUSMAN | August 30, 2018

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Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that came before it. Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that came before it. of the internet, marketing was primarily divided into 3 tasks: strategic marketing (ie. new product development, brand management), advertising, and sales. Concentrated primarily on TV advertising, costs were enormous (over 5 million dollars for a single Super Bowl ad) while the performance was mostly guesswork and many questioned the ROI of TV advertising. Often, the three tasks involved in traditional advertising were pretty uncoordinated and often done by different groups within the company or outside vendors, with a low integration of efforts. For example, a brand manager would manage the day-to-day operations related to the brand, a sales manager would harness the power of salespeople to sell the brand, and an outside agency would produce various types of advertising.

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We’re Bayard, a full service Advertising Agency with focus and expertise in talent acquisition and employer branding. We chose to be an agency and with over 90 years of growing and innovating, we continue to focus our energy where it belongs — helping great companies find great people. What does the future look like? We will continue honing our skills in branding, innovating in media like programmatic buying and NEVER losing sight of good old customer service.

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