DoubleVerify | September 30, 2022
DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand’s own ad campaigns.
“We are excited to work with Best Buy to bring independent, third-party measurement to Best Buy Ads and to Best Buy ad campaigns across the open web,” said Mark Zagorski, CEO at DoubleVerify.
“We are excited to work with Best Buy to bring independent, third-party measurement to Best Buy Ads and to Best Buy ad campaigns across the open web,” said Mark Zagorski, CEO at DoubleVerify. “Our solutions will support Best Buy and its retail media clients, improving overall ad effectiveness, while giving them greater clarity and confidence in their digital investments.”
Retail media is estimated to be a $100 billion opportunity.* A retail media network allows a retailer to give brands access to their customers using the retailer’s key assets: first-party customer data and owned media. With the retailer’s first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels.
DV easily integrates directly onto a retailer’s media properties, ensuring advertisers can evaluate if campaigns are viewable, seen by real people, served in a brand-safe environment, safe from fraud and sophisticated invalid traffic (SIVT), and appear in the intended geography.
With today’s announcement, Best Buy advertisers who use DV will have access to pre-campaign activation (DV Authentic Brand Suitability, Fraud/SIVT) and post-bid filtering and measurement (DV Authentic Ad™, DV Video Complete, Programmatic Analytics) across Best Buy Ads. DV will also be used by Best Buy for its own programmatically-executed media buys. DoubleVerify’s Publisher Suite will also be implemented across the Best Buy media platform, providing comprehensive protection and granular controls to the retail media network.
“DoubleVerify’s product advancements and partnerships in the retail media sector are further examples of how we are leading the industry in developing innovative quality and performance solutions for emerging digital platforms,” said Zagorski.
For more information about DoubleVerify, contact sales@DoubleVerify.com.
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.
Mirantis | September 28, 2022
Mirantis, freeing developers to create their most valuable code, today announced that Choozle, which provides a digital advertising software platform, chose Lens Autopilot to migrate its application on an urgent, one-week migration deadline.
After quickly expanding its customer base, Choozle found itself in need of a more scalable infrastructure to support hundreds of daily active users. The company’s engineering operations team started adopting Kubernetes, using Google Kubernetes Engine (GKE). Choozle chose to use the Mirantis DevOps-as-a-Service offering that combines Lens, the world’s most popular Kubernetes integrated development environment (IDE), with expert services from Mirantis site reliability engineers.
“The entire team at Mirantis was prepared and available for everything that we needed for the migration,” said Mike Baldassare, director of product and engineering operations at Choozle.
“The entire team at Mirantis was prepared and available for everything that we needed for the migration,” said Mike Baldassare, director of product and engineering operations at Choozle. “Today, we have a successfully migrated application that went from a legacy AWS Kubernetes cluster to a scaled, much more modern solution that preserves a better future for our application and our customers. Choozle has been successful by choosing really great partners, and I would definitely put Mirantis on that list of great partners that we've had in our company’s history.”
Mirantis provided a dedicated team to manage and execute the transition. Lens eliminates the Kubernetes complexity that has hindered mainstream developer adoption since its inception. Lens enables users to easily manage, develop, debug, monitor, and troubleshoot their workloads across multiple clusters in real-time – supporting any certified Kubernetes distribution, on any infrastructure. The Lens desktop application has an intuitive graphical user interface and works with Linux, macOS, and Windows operating systems. Lens Autopilot features compelling guaranteed outcomes, including the technical ability after 12 months to achieve a 10 times increase in application deployment speed, 75% reduction in security vulnerabilities, accelerated time to remediation, and 2-4 times reduction in operational costs.
“When you are growing exponentially, you don’t want to slow your developers from providing optimal customer value,” said Anoop Kumar, director of professional services for Americas, Mirantis. “We were able to not just quickly migrate Choozle from a legacy AWS deployment to Google, but we did it without any extra burden on the developers.”
A desktop application, Lens lowers the barrier of entry for those just getting started with Kubernetes and radically improves productivity for people with more experience. With more than 5 million downloads, more than 600,000 users, and 18,500 stars on GitHub, Lens is the most popular integrated development environment (IDE) for Kubernetes.
Lens DevopsCare extends the capabilities of Lens to provide a complete managed CI/CD toolchain that is managed and supported by Mirantis and configured to meet the unique needs of the development process. In addition to the CI/CD capabilities, Lens DevopsCare also provides developers with policy-based proactive security and best practices, metrics on their development process and environment, as well as extensive support to enhance the developer experience and reduce the cognitive load for everyday development tasks.
To learn more about why Choozle chose Lens, read the case study.
Mirantis helps organizations ship code faster on public and private clouds, increasing developer productivity by removing the stress of managing infrastructure. The company combines Intelligent Automation and cloud native expertise to provide a ZeroOps approach to managing and operating Kubernetes and cloud environments. Mirantis delivers a public cloud experience on any infrastructure, from the data center to the edge, with one cohesive cloud experience for complete app and DevOps portability, a single pane of glass, and automated full-stack lifecycle management, all based on open source.
Mirantis serves many of the world’s leading enterprises, including Adobe, DocuSign, Inmarsat, Nationwide Insurance, PayPal, Reliance Jio, Societe Generale, Splunk, and S&P Global. Learn more at www.mirantis.com.
Choozle – Digital Advertising Made Easy® – provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected tv, digital out-of-home, and other mediums – all from a single, intuitive interface. Choozle combines the sophistication of multiple digital advertising tools, a demand-side platform, data management platform, and smart tag management into a single platform. Designed for advertising agencies and marketing departments, Choozle has democratized the ad tech ecosystem with its intuitive, elegant, and affordable solution. www.choozle.com
SOCIAL MEDIA ADVERTISING
SAP, GumGum | September 07, 2022
GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness.
Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company that offers the best business software and solutions by +5ppts.
Measurement was provided by research experts On Device Research (ODR) and Lumen Research Ltd. ODR measured the campaign’s impact on the SAP brand by comparing the results of two tests. The first test comprised a control sample of people who had not been exposed to the ad creative, and the second test was aimed at the target audience, with consumers shown the campaign’s ad creative. Lumen provided eye tracking technology to both measure the attention the contextual campaigns received, and help understand the broader implications of attention as a metric for the digital advertising industry.
Using VerityTM, GumGum served the desktop skin unit across its premium roster of publishers, on contextually relevant articles, targeting key business decision makers. VerityTM is able to scan everything from copy and imagery, to audio and video, for accurate and safe ad placement, without the need for cookies or any personally identifiable information (PII).
The research was a huge success in proving that GumGum’s high impact ad units – and Verity’sTM cookieless contextual intelligence technology – positively impact both brand awareness and brand consideration. 61% of the audience exposed to the campaign took some form of action. One in three felt the ad campaign was informative, while a positive shift was also seen among the target audience (+5ppts).
Peter Wallace, general manager of EMEA at GumGum, says: “There were so many aspects about this piece of research that got us excited."
Peter Wallace, general manager of EMEA at GumGum, says: “There were so many aspects about this piece of research that got us excited. The chance to work with one of the world’s leading software companies is an obvious one, but the opportunity to test VerityTM in the German market for the first time was hugely rewarding. The future of digital advertising in this cookieless, privacy-first era is all about contextual, and tapping into the consumer’s mindset at the right moment to engage and influence their imagination and behaviour. We’re delighted to have helped SAP to do that.”
Moritz Fisecker, integrated media manager EMEA at SAP & Timo Steyer, deputy director digital strategy at OMD Hamburg, say: “We were looking to increase brand and product awareness – and ideally consideration – when we partnered with GumGum to help boost our advertising campaign performance. Our friends at Lumen and ODR concluded that those that saw the ads had a spiked interest in learning more, ultimately increasing brand consideration, and we’re delighted to declare our media campaign and the research results with GumGum and OMD Hamburg a success. The campaign clearly demonstrated the potential of a cookieless approach for driving improved outcomes for digital advertising.”
GumGum is a contextual-first global digital advertising platform that captures people’s attention, without the use of personal data. We believe that a digital advertising ecosystem based on understanding a consumer’s active frame of mind rather than behaviour builds a more equitable and safer future for consumers, publishers and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For more information, please reach out to email@example.com