Digital Strategy In Need of An Update? Consider These 4 Tactics

CAROLINE BLACK | July 27, 2018

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Whether you are creating a digital strategy from scratch or looking to update an existing plan, there are a handful of go-to tactics involving content, social media, pay-per-click advertising, and analytics to turn to in your time of need. Researching, developing, and executing against these tactics will require time and testing, but when done correctly will ultimately produce results typically in the form of leads and customers. Creating new content is one of the easiest ways to refresh digital efforts while improving SEO. That said, the content you create can’t be thrown together without research. It needs to be mapped to relevant keywords for your business and include an SEO-friendly title as this will directly impact its quality score and authority ranking. The content can take any form a thought leadership article or blog, a response to an industry trend, or a sidebar piece to an existing article – but be sure to include the researched keywords in the first 100 words of the article in order to follow best practices and get the credit your business deserves.

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