Display vs Search Ads: Everything You Need to Know

| February 27, 2019

article image
There are tons of elements that go into online advertising. You have lots of ad formats to choose from and the ways in which you can reach target audiences is truly unlimited. But, if you had to pick two big contenders when it comes to online advertising, any marketer would list Search and Display ads as the two heavy hitters to truly master.

Spotlight

Big Group

Founded in 1991 and based in Holland Park, London and Newbury, Berkshire our company has specific expertise in the travel, financial, automotive, beauty, consumer electronics, education, industrial, entertainment & FMCG sectors. We were ranked No.1 in the 2016 Drum Digital Census Elite. We were also ranked 3rd in The Drum's Independent Agencies Census of the same year. Big Group is an integrated marketing agency offering services that encompass responsive web design & build, digital engagement, SEO and PPC, content management, data analytics, sponsorship activation and leverage, experiential marketing, live events, 2D and 3D retail installations, multimedia presentation techniques, consumer promotions and social media management.

OTHER ARTICLES

5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Article | March 22, 2020

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

Read More

Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist

Article | March 22, 2020

Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where to get the cash: deep-pocketed internet companies. The Democratic proposal would tax Facebook and Google for every ad the companies run on the computer screens of Maryland residents visiting their sites. If passed, the plan would make the Old Line State the first in the nation to raise revenue by taxing online advertising. “Massive technology corporations have ballooned in size and influence over the last two decades,” wrote Maryland Senate President Bill Ferguson, a Democrat, in an email to Stateline. “This legislation starts to make sure that these corporations pay their fair share in contributing to building our state's core educational institutions.”

Read More

Most Advertisers Shifting, Not Canceling, Media Campaigns Amid Pandemic, Advertiser Perceptions Report Finds

Article | March 22, 2020

While 89 percent of advertisers have been disrupted by COVID-19, only a third have canceled a campaign outright. The rest are changing their media mix and/or looking to shift their spending into the second half of the year. Despite the shifting of current media dollars, fully 81 percent of advertisers expect to cut ad budgets significantly this year, and 68 percent expect to spend less next year because of the pandemic.

Read More

Nintendo dominates gaming industry TV advertising in February

Article | March 22, 2020

After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend. Nintendo takes first place with an estimated spend of $11.4 million on nine ads that ran over 1,200 times, generating 433 million TV ad impressions. “Switch My Way: Catching Up,” which aired during Super Bowl LIV, had the biggest outlay (est. $5.7 million).

Read More

Spotlight

Big Group

Founded in 1991 and based in Holland Park, London and Newbury, Berkshire our company has specific expertise in the travel, financial, automotive, beauty, consumer electronics, education, industrial, entertainment & FMCG sectors. We were ranked No.1 in the 2016 Drum Digital Census Elite. We were also ranked 3rd in The Drum's Independent Agencies Census of the same year. Big Group is an integrated marketing agency offering services that encompass responsive web design & build, digital engagement, SEO and PPC, content management, data analytics, sponsorship activation and leverage, experiential marketing, live events, 2D and 3D retail installations, multimedia presentation techniques, consumer promotions and social media management.

Events