Don't Let Digital Marketing Mistakes Derail Your Business

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. Without it, any company is as good as dead in the water. This necessitates not only the implementation of savvy tactics, but a knowledge of what pitfalls to avoid ahead of time. Here's how to avoid the kinds of digital marketing mistakes that can derail your brand faster than a mouse click. You’ll Never Reach Your Goals You Don't Set. This might seem obvious, but it’s amazing how many brands out there look at digital marketing as something to just dip their toes into. Setting up a bunch of social media accounts and throwing a few hashtags out there with the hopes they’ll catch fire won’t provide much benefit if there’s not a clearly defined goal behind it.

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SEO Hunts

SEO Company - SEO Hunts is a full-service interactive marketing firm that specializes in search engine optimization services designed to deliver targeted sales prospects and paying customers to the websites of our clients. Our team of Internet marketing experts and e-commerce professionals is expert at deploying search engine strategies that make measurable business results and guarantee your website the high search engine ranking and optimization.

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Advertiser Platforms

AI Ad Campaigns for Improved Ad Targeting

Article | August 2, 2022

Artificial intelligence in advertising is disrupting marketing. It is a new way to reach customers that is more personalized, engaging, and targeted than traditional ads. AI-based marketing can improve customer experience, sales and marketing, and lead generation strategies. As a result, B2B companies are adapting AI ads to target key accounts. Let us understand what ideal AI ad campaigns look like: AI Ad Campaigns: Things to Consider The most important factors that impact the success of an AI ad are its message, tone, and length. Message: The message needs to be clear and concise so your target audience can immediately grasp what you are saying. Tone: The tone needs to be friendly and conversational, and it should get a response so that your brand is approachable and not invasive. Length: The ad should be between 50-150 words. The length should depend on the message you are trying to convey. Optimizing Your AI Ad Campaign Here are some tips to optimize your AI ad campaign: Identify and understand the goals of your campaign. Select relevant and appropriate channels to influence your target segments effectively. Use conversion rates, click-through rates, and other metrics to decide where to allocate your ad budget and how best to enhance the content for different target segments. Design your campaign while keeping in mind consumer interaction and your campaign objectives. Regularly map the outcomes and make adjustments to address any issues. Consider using an AI ad creator, a type of digital software that creates ads without human input. It automatically modifies text and images to create targeted ads. Impact on the Future of Advertising Through automation and optimization, AI will impact the future of advertising and marketing. It will help marketers get insights, develop strategies and create targeted content and companies to increase customer engagement, customer experience and ad efficiency.

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Ad Networks

As a B2B Marketer, Is Out-of-home Advertising (OOH) Part of Your Mix?

Article | October 20, 2022

Many marketers today don’t know what OOH stands for, though it’s been a highly used marketing medium for decades. Out-of-home advertising consists of anything from billboards, blimps, and bus signage, to street furniture, event advertising, and connected TV, and can be as small as a window poster or the back of a street bench or larger than life, covering a wall or wrapping an entire building. OOH is now being seen as an emerging technology channel, but why? For starters, during the surge of online advertising over the last 15 years, Facebook and Google ads have seemingly gotten all the attention. Today, many marketing teams have been so focused on online marketing they no longer have much time to spend thinking out-of-the-box. But OOH is upping its game with a technology lift that is allowing marketers to highly target their audiences as well as improve the impact of their online advertising campaigns. And we’re not just talking about Pepsi and McDonalds. OOH advertising has long been effective for countless brands, known and unknown, and the possibilities are endless. We are seeing everything from wrapping an ice cream truck with your message and parking across the street from an event to highly targeted ads on TV screens in bars, restaurants, banks, and hotels. People take action after seeing OOH advertisements, doing online searches and visiting websites. In fact, Nielsen’s Out-of-Home Advertising Study 2019 edition reported that 66% of smartphone users took some type of action after seeing a OOH advertisement in the past year, and over four in 10 used online search to look up information. OOH drives more social and digital interactions than any other medium. If you aren’t in the OOH game, here’s why B2B marketers should be considering it as part of their marketing mix: 1. Build brand trust According to a survey conducted by Freeman, CMOs, brand managers, and event planners are putting more stake in in-person brand experiences. Billboards and OOH real world advertising are not only for the big brand names. If someone doesn’t know you, you can add significant trust and credibility to your brand as well as add more impact to your online Facebook and Google ads. And, OOH advertising is always there for audiences to see. It’s not invasive, block-able or frustrating as digital ads can be. 2. Hyper-target your audience Tech advances are allowing marketers to hyper-target out in the real-world. For startups, challenger brands, and anyone looking to target a specific group of people, it’s possible to zero in on the roads people drive on every day for work or the bars and restaurants they go to afterward. Mobile devices pinged at various locations are looked at like inbound links, as if coming from your website. If you want to reach people who work at a certain place, in a certain location, you can identify who’s driving by your billboard. 3. Generate leads You can then get that feedback, like who’s driving by, of those driving by, who went to your website? What are they searching on? Who converted to a lead? 4. Endless use cases With technology advancements, the possibilities in OOH are endless – mobile billboards on LED trucks, wall murals, TVs in countless public facilities and arenas, and billboards of all kinds that can be enhanced digitally. 5. OOH advertising is always “on.” Your OOH advertisement is there 24/7, delivering your message to every passerby during peak target times and all other times, broadening your reach without additional cost. And unlike digital advertising, OOH does not appear and then quickly disappear. It has staying power, displaying your message constantly and consistently around the clock. 6. Stand out at events: Though in-person conferences and events are coming back to life, the days of “host an event and they will come” are long gone. There is fierce competition for the hearts and minds of attendees. To dominate the competition, OOH is a great way to give you visibility, driving traffic to your event, to your booth, to your website – to network, make real-life connections, and generate leads. While online advertising has its place, we have taken a break from being creative. OOH allows an opportunity to get back into exercising your creative muscles. The challenge for marketers is to take their years of internet marketing experience and figure out how to create interesting brand experiences offline. From a tracking standpoint, OOH advertising today is looking more like online advertising. However, instead of tracking people, we are watching places as groups of people move through and pass by billboards or other signage. It’s a powerful “old” tool that marketers can combine with new tools to generate brand awareness and drive inbound interest from highly targeted specs. During the online advertising surge, while we have been wrapped up in tracking and measuring performance clicks, many companies have under invested in their brand. Plus, when integrated with digital marketing, OOH extends both reach and frequency, allowing you to leverage other marketing, online and offline, for maximum results and ROI. Marketers should now be thinking of OOH as one of their viable performance channels.

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Ad Networks

6-second Video Ads: Delivering Key Messages & Driving Results

Article | September 1, 2023

Mobile media usage in the US will reach 4 hours 29 minutes per day in 2022, according to Statista. In a mobile-first world, advertisers are understanding and adapting to the changing habits of your target demographic. They are switching to using 6-second video ads to address the decreasing individual ad session times. Let us look at how 6-second ads are changing the game: 6-second ads increased ad recall by 11%, ROI by 12%, and video completion rate by 271% (Adaptly Campaign) There was an incremental lift across several key metrics, such as conversion rate, average purchase value, and click-through rate (Adaptly Campaign) 6-second ads quickly communicate the message and grab people’s attention They allow break-through with meaningful placements and influence buying decisions Netmarble’s Lineage2 Revolution Video Ad Campaign Broke Records Netmarble enlisted the assistance of Wisebirds, a Facebook Marketing Partner, to promote and drive downloads for its new mobile game. Wisebirds ran a test with 6-second, 15-second, and 30-second ads for a mobile ad campaign. The 6-second ad performed the best. Netmarble’s video ad campaign for the Lineage2 Revolution game broke records as the massively multiplayer online role-playing game with the most downloads in the App Store and Google Play in five Southeast Asian countries. The campaign highlighted the importance of delivering short, impactful messages to drive results efficiently and at a lower cost. “In terms of branding, 6 second videos showed the best performance in all branding effectiveness measurements. We found that exposing short videos repeatedly and leaving a strong impression on the audience produced an unforgettable branding message.” – Dong Gyeong Kim, Senior Campaign Manager, Wisebirds “In terms of branding, 6 second videos showed the best performance in all branding effectiveness measurements. We found that exposing short videos repeatedly and leaving a strong impression on the audience produced an unforgettable branding message.” – Dong Gyeong Kim, Senior Campaign Manager, Wisebirds Tips to Create an Impressive 6-second Video Ad Keep your ad narrative short. Create a solid punch line and figure out how to express it with the tools at hand. Don’t treat the time constraint as a hindrance but as a creative challenge to deliver a great customer experience. Ensure that your ad transformations are effective. Keep your ad simple, relatable, and visually appealing and make all the elements work together. Put 6-second Video Ads to the Test and Learn Advertisers like you must experiment and learn how to capture viewers' attention quickly and deliver memorable key messages using 6-second video ads. Shorter video ads could be a great solution to address the dip in individual ad view session times and the viewers’ lowered attention spans.

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Advertiser Campaign Management

Dominate with Branding and Advertising in Your Business in 2021

Article | June 20, 2021

So, you have created a great product or service but still it’s not giving back the result you were expecting. The point here is, no matter how much you publicize the greatness of your product or service, that alone won’t guarantee success. In the consumer marketplace, you must also establish a unique, memorable, trustworthy profile by capturing consumers’ attention. The key to accomplishing this is Branding and Advertising. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. Let’s see the difference between Branding and Advertising, and then, we’ll see what is Brand Advertising.

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Spotlight

SEO Hunts

SEO Company - SEO Hunts is a full-service interactive marketing firm that specializes in search engine optimization services designed to deliver targeted sales prospects and paying customers to the websites of our clients. Our team of Internet marketing experts and e-commerce professionals is expert at deploying search engine strategies that make measurable business results and guarantee your website the high search engine ranking and optimization.

Related News

Forrester: How Amazon's ad growth will threaten Google, Facebook, agencies and ad-tech

Marketing Dive | September 05, 2019

Amazon's growth into a digital advertising giant will threaten Google and Facebook, transforming their current "duopoly" status into a "triopoly," Forrester Research said in a new report shared with Marketing Dive. Ad agencies and ad-tech firms also will need to adapt as the e-commerce giant follows its long-term strategy of eliminating middlemen that hinder efficiency. Media and ad agencies will benefit from Amazon's emergence as a third major digital ad platform, although they must develop expertise in running campaigns on its properties. Agency holding companies are acquiring firms with Amazon-specific expertise to build out these capabilities. The e-commerce giant is adding more self-serve ad features, but agencies still have a role in helping marketers manage their campaigns among a growing variety of retailer media networks, including those being developed by Walmart and Target, per Forrester.

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Facebook’s Latest Enterprise Gambit: Ads that Click Directly to Messenger

CBROnline | September 05, 2019

Facebook amps up Messenger features for enterprise. Facebook says business users can now create adverts that click through to its Messenger application – a commercial offering designed to drive potential prospects into conversation with advertisers. The new feature is the latest move by the social media and advertising behemoth to boost its enterprise offering. It follows a decision last year to open up a Whatsapp API for businesses for the first time. Facebook says the new feature, available through Facebook Ads Manager, will integrate with existing CRM tools to help sales teams track leads. In a post on the company’s developer blog, Facebook said that since the beta launch of the feature earlier this year, “businesses like UK-based professional services firm RIFT Tax have seen meaningful results”, adding that the company saw an 18 percent higher lead resolve rate through Messenger versus over the phone. Facebook Messenger Advertising: Range of New Features Revealed.

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Google’s Proposed Privacy Standards Are Also Friendly for Programmatic Advertising

CPO Magazine | September 05, 2019

A central feature of the modern Internet is the use of tracking technology by advertisers to serve up highly personalized, customized ads to web users. And it is precisely this defining feature that has enabled Silicon Valley tech giants such as Facebook and Google to create highly profitable programmatic advertising business models that now generate billions of dollars in revenue every quarter. Given that context, Google’s new “Privacy Sandbox” privacy standards proposal for Google Chrome is an interesting compromise solution that attempts to keep publishers and advertisers happy while simultaneously respecting users’ privacy as they go about browsing the web. Details of Google’s Privacy Sandbox for programming advertising. In many ways, the new Privacy Sandbox privacy standards are designed to offer the best of both worlds when it comes to programmatic advertising.

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Forrester: How Amazon's ad growth will threaten Google, Facebook, agencies and ad-tech

Marketing Dive | September 05, 2019

Amazon's growth into a digital advertising giant will threaten Google and Facebook, transforming their current "duopoly" status into a "triopoly," Forrester Research said in a new report shared with Marketing Dive. Ad agencies and ad-tech firms also will need to adapt as the e-commerce giant follows its long-term strategy of eliminating middlemen that hinder efficiency. Media and ad agencies will benefit from Amazon's emergence as a third major digital ad platform, although they must develop expertise in running campaigns on its properties. Agency holding companies are acquiring firms with Amazon-specific expertise to build out these capabilities. The e-commerce giant is adding more self-serve ad features, but agencies still have a role in helping marketers manage their campaigns among a growing variety of retailer media networks, including those being developed by Walmart and Target, per Forrester.

Read More

Facebook’s Latest Enterprise Gambit: Ads that Click Directly to Messenger

CBROnline | September 05, 2019

Facebook amps up Messenger features for enterprise. Facebook says business users can now create adverts that click through to its Messenger application – a commercial offering designed to drive potential prospects into conversation with advertisers. The new feature is the latest move by the social media and advertising behemoth to boost its enterprise offering. It follows a decision last year to open up a Whatsapp API for businesses for the first time. Facebook says the new feature, available through Facebook Ads Manager, will integrate with existing CRM tools to help sales teams track leads. In a post on the company’s developer blog, Facebook said that since the beta launch of the feature earlier this year, “businesses like UK-based professional services firm RIFT Tax have seen meaningful results”, adding that the company saw an 18 percent higher lead resolve rate through Messenger versus over the phone. Facebook Messenger Advertising: Range of New Features Revealed.

Read More

Google’s Proposed Privacy Standards Are Also Friendly for Programmatic Advertising

CPO Magazine | September 05, 2019

A central feature of the modern Internet is the use of tracking technology by advertisers to serve up highly personalized, customized ads to web users. And it is precisely this defining feature that has enabled Silicon Valley tech giants such as Facebook and Google to create highly profitable programmatic advertising business models that now generate billions of dollars in revenue every quarter. Given that context, Google’s new “Privacy Sandbox” privacy standards proposal for Google Chrome is an interesting compromise solution that attempts to keep publishers and advertisers happy while simultaneously respecting users’ privacy as they go about browsing the web. Details of Google’s Privacy Sandbox for programming advertising. In many ways, the new Privacy Sandbox privacy standards are designed to offer the best of both worlds when it comes to programmatic advertising.

Read More

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