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Don't Let Digital Marketing Mistakes Derail Your Business

September 3, 2019 | 239 views

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. Without it, any company is as good as dead in the water. This necessitates not only the implementation of savvy tactics, but a knowledge of what pitfalls to avoid ahead of time. Here's how to avoid the kinds of digital marketing mistakes that can derail your brand faster than a mouse click. You’ll Never Reach Your Goals You Don't Set. This might seem obvious, but it’s amazing how many brands out there look at digital marketing as something to just dip their toes into. Setting up a bunch of social media accounts and throwing a few hashtags out there with the hopes they’ll catch fire won’t provide much benefit if there’s not a clearly defined goal behind it.

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Beacon Communications

Formerly the Japan office of Leo Burnett, D'Arcy and in partnership with Dentsu. Beacon communications is a media neutral agency that specializes in creating integrated campaigns that move consumers to act. We focus on helping foreign companies build brands in Japan.

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