Driving Voter Activity Through Advertising

| February 8, 2017

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As we sit on the cusp of yet another election season (already!?!), candidates have started throwing their hats in the ring, and fundraising efforts have begun in earnest. Political marketers and campaign managers will need to leverage every resource and tactic available to them to maximize their chances to win.

One avenue that is becoming increasingly essential to campaign success is digital advertising. Voters, lapsed voters, and non-voters alike are connected and online via their smartphones, tablets, or laptops, or combinations thereof. With that many eyeballs glued to a screen, showing the right message at the right time could help sway more than a few people to vote in a certain way and/or devote time and money to a cause.

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SeaChange International

Enabling our customers to deliver billions of premium video streams across a matrix of pay-TV and OTT platforms, SeaChange (Nasdaq: SEAC) empowers service providers, broadcasters, content owners and brand advertisers to entertain audiences, engage consumers and expand business opportunities.

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Google Ads ends monthly campaign budget test

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Why Netflix Needs To Brand Its Netflix Originals Differently

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Spotlight

SeaChange International

Enabling our customers to deliver billions of premium video streams across a matrix of pay-TV and OTT platforms, SeaChange (Nasdaq: SEAC) empowers service providers, broadcasters, content owners and brand advertisers to entertain audiences, engage consumers and expand business opportunities.

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