Driving Voter Activity Through Advertising

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As we sit on the cusp of yet another election season (already!?!), candidates have started throwing their hats in the ring, and fundraising efforts have begun in earnest. Political marketers and campaign managers will need to leverage every resource and tactic available to them to maximize their chances to win.

One avenue that is becoming increasingly essential to campaign success is digital advertising. Voters, lapsed voters, and non-voters alike are connected and online via their smartphones, tablets, or laptops, or combinations thereof. With that many eyeballs glued to a screen, showing the right message at the right time could help sway more than a few people to vote in a certain way and/or devote time and money to a cause.

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Grupo Cerca

Grupo CERCA is the most important specialized media and communication services company in Central America and the Dominican Republic. It has an executive education division. It also organizes training, information and networking events; produces digital content and provides personalized services with its consulting division: digital, print, events and other platforms. Main sectors and industries: ? Business ? Technology ? Architecture and Construction ? Agro.

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Spotlight

Grupo Cerca

Grupo CERCA is the most important specialized media and communication services company in Central America and the Dominican Republic. It has an executive education division. It also organizes training, information and networking events; produces digital content and provides personalized services with its consulting division: digital, print, events and other platforms. Main sectors and industries: ? Business ? Technology ? Architecture and Construction ? Agro.

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