E-mail marketing blockchain based evaluation and rewarding system

| May 25, 2018

article image
When we look at modern methods of marketing, email marketing proves incredibly effective. The ROI on an organization’s efforts can be as high as 3800%, or $38 for every dollar spent. Consider that 77% of ROI comes from segmented, targeted, and triggered campaigns. That positions email marketing at the top. But email marketing’s reach goes way beyond ROI, as we can see by evaluating statistics from various organizations. The process of gathering email addresses may vary from very basic - where email marketers use simple methods to gather their contact lists - to very sophisticated methods for attracting new customers. If marketers buy contact lists, that is clearly the wrong way to build a business. It results in unsolicited mailings, which are not only prohibited but generate huge amounts of emails that are sent to people who do not want that information. Recipients face a big problem with spam. Solving this issue was one of the toughest problems in IT. Even today, we do not have an effective way to eliminate the huge influx of irrelevant content. The most common way of gathering simple mailing lists is through the usage of public directories. This is not a good choice for gathering targeted lists and usually, the ROI of such email campaigns is very low.

Spotlight

Operation Technology

Operation Technology is an internet marketing company based in Chicago. Our digital marketing agency offers affordable website design, SEO services and social media marketing to grow your business online and increase brand exposure. Our company has over 12 years of experience in the web technology field.

OTHER ARTICLES

Apple will now allow ads in app notifications on iPhones and iPads

Article | March 6, 2020

Apple has updated its App Store guidelines, with a new report on the matter by 9to5Mac stating that the company will now allow apps to push advertisements, promotions, and marketing material on push notifications on iOS. However, Apple has stated that while push notifications with advertisements can now be sent on iOS devices, app developers will need to offer its users with a clear option to opt out of receiving such material on notifications, and the makers of the apps will need to receive explicit permission from users before delivering ads to their devices.

Read More

5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Article | March 22, 2020

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

Read More

YouTube Will Not Show Advertising on Videos About Coronavirus

Article | March 5, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income from these videos due to the company policy. Last month, the YouTube channel Insider made a video about the Coronavirus. As of February 11, YouTube announced that it is treating the Coronavirus as a sensitive issue. All videos shot about the Corona virus on YouTube will not be able to receive ads until the next announcement, and therefore will not be able to earn revenue from these videos.

Read More

Discover the Top Perks of LED Advertising

Article | February 27, 2020

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect. According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.

Read More

Spotlight

Operation Technology

Operation Technology is an internet marketing company based in Chicago. Our digital marketing agency offers affordable website design, SEO services and social media marketing to grow your business online and increase brand exposure. Our company has over 12 years of experience in the web technology field.

Events