E-mail marketing blockchain based evaluation and rewarding system

| May 25, 2018

article image
When we look at modern methods of marketing, email marketing proves incredibly effective. The ROI on an organization’s efforts can be as high as 3800%, or $38 for every dollar spent. Consider that 77% of ROI comes from segmented, targeted, and triggered campaigns. That positions email marketing at the top. But email marketing’s reach goes way beyond ROI, as we can see by evaluating statistics from various organizations. The process of gathering email addresses may vary from very basic - where email marketers use simple methods to gather their contact lists - to very sophisticated methods for attracting new customers. If marketers buy contact lists, that is clearly the wrong way to build a business. It results in unsolicited mailings, which are not only prohibited but generate huge amounts of emails that are sent to people who do not want that information. Recipients face a big problem with spam. Solving this issue was one of the toughest problems in IT. Even today, we do not have an effective way to eliminate the huge influx of irrelevant content. The most common way of gathering simple mailing lists is through the usage of public directories. This is not a good choice for gathering targeted lists and usually, the ROI of such email campaigns is very low.

Spotlight

Malagueta Studio

Merging talent and experience, Malagueta is a studio that thinks of more efficient and interesting visual projects for the worldwide advertising market. Having as main seasoning the diversity of Brazilian graphic artists, we brought together in one place illustrators, digital retouchers, tattoo artists and graffiti artists.

OTHER ARTICLES

How brands can leverage in-person networking as a strategic advantage

Article | March 1, 2020

As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Amazon will spend $700 million to re-skill around 100,000 workers in the US by 2025. Why? Because technologies such as Artificial intelligence (AI), robotics, and automation continue to take over boring, repetitive tasks. For enterprises to survive and excel in such a rapidly-evolving business ecosystem, they need skilled professionals. In the business context, ‘skills’ are not limited to technical acumen alone. As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Due to the nature of these skills, let’s call them “Human Skills”.

Read More
BRAND MARKETING

We use a data-driven blend of media, experience and content to drive performance

Article | March 1, 2020

eCommerce requires a balance of media, branding, supply chain, and retail excellence. Reprise has a specialist unit, Reprise Commerce, that delivers all of these to grow sales online and offline. Reprise Commerce is built and led by Amazon alumni and organized around Reprise’s proprietary process for accelerating your Customer Flow. Our team of 250 eCommerce specialists globally drives revenue by building brand experiences and operations.

Read More

How Innovation and Ads Can Save Your Business during COVID-19

Article | March 1, 2020

With each passing day, the COVID-19 coronavirus outbreak is having a growing impact on the global economy. While some businesses are lucky enough to be getting a huge surge in sales, many are struggling to bring in revenue or must adhere to shelter-in-place orders requiring them to shut down production. In these situations, your first instinct will be to preserve all cash flow and stop all unnecessary spending. But is digital advertising unnecessary spend? I would argue it’s very necessary, even if at a reduced budget. Ecommerce in the sense of selling any service or product online is critical right now for our entire economy. And with more than 66% of the U.S. population under stay-at-home orders, according to CNN, there are a lot of people sitting at home ready to buy. It might not be at the same volume that brands are accustomed to, but there is still plenty of opportunity, even if your production has stopped.

Read More
ADVERTISER CAMPAIGN MANAGEMENT

Dominate with Branding and Advertising in Your Business in 2021

Article | March 1, 2020

So, you have created a great product or service but still it’s not giving back the result you were expecting. The point here is, no matter how much you publicize the greatness of your product or service, that alone won’t guarantee success. In the consumer marketplace, you must also establish a unique, memorable, trustworthy profile by capturing consumers’ attention. The key to accomplishing this is Branding and Advertising. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. Let’s see the difference between Branding and Advertising, and then, we’ll see what is Brand Advertising.

Read More

Spotlight

Malagueta Studio

Merging talent and experience, Malagueta is a studio that thinks of more efficient and interesting visual projects for the worldwide advertising market. Having as main seasoning the diversity of Brazilian graphic artists, we brought together in one place illustrators, digital retouchers, tattoo artists and graffiti artists.

Events