DISPLAY ADVERTISING, MOBILE ADVERTISING, AD NETWORKS
Upwave | January 24, 2023
Upwave, the industry-leading analytics platform for brand advertising, has announced a strategic partnership with Tremor Video, a DSP within Tremor International's end-to-end technology platform that enables advertisers to deliver impactful brand stories across all screens by leveraging innovative video technology. Through this partnership, Tremor Video gets access to Upwave's brand outcomes measuring capabilities, real-time brand analytics dashboards with optimization recommendations, and audience verification tools.
Utilizing Upwave's automated technology capabilities, particularly the new automated discrepancy detection (ADD) capability, Tremor Video has effectively monitored and maximized brand advertising across its campaigns. This tool provides on-demand access to Tremor Video's QAing tags to confirm that they measure as intended. In addition, ADD reports are routinely updated and reveal difficulties and accomplishments quickly and effectively.
Chris Kelly, CEO of Upwave, said, "Slow detection of tagging issues is an industry-wide issue, and leads to inaccurate measurement. Advertisers want proof their measurement is precise and error-free." He added, "Helping customers do so in an efficient, software-first, manner was imperative to us at Upwave."
(Source – GlobeNewswire)
Tremor Video has used Upwave's automated discrepancy detection to boost operational efficiency and minimize complications for an anticipated 100 campaigns in 2022 and expects continuing usage in 2023 to deliver further advantages.
Upwave is a rapidly expanding analytics firm that provides premier brands, agencies, and media partners with ML-driven brand advertising measurement technology and information through a SaaS platform. Its unparalleled digital network allows the rapid and precise collection of data from millions of ordinary users. The firm has offices in San Francisco and New York and is backed by top venture capitalists from Silicon Valley. Customers include Fortune 500 organizations across numerous industries, such as consumer packaged goods, technology, and financial services, as well as the world's top advertising agencies, which monitor and optimize digital campaigns for their clients.
SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH
MobileFuse | December 16, 2022
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today unveiled its latest mobile SDK, mediation adapters, and proprietary video player. These solutions reduce friction and enable all mobile app publishers and mediation platforms to access MobileFuse's premium inventory and secure more revenue.
The MobileFuse SDK and mediation adapters showcase the company's commitment to providing publishers and advertisers with innovative tools that drive results. Current publishing partners successfully implemented the new SDK in minutes, and saw fill rates more than double. Additionally their eCPMs grew by 20% or more over similar placements not utilizing an SDK. These results occurred whether a publisher managed their own ad waterfall, or used a major mediation platform. With the SDK, app publishers can now access:
duoBid: Allows advertisers to run video ads in previously slated, larger static banner inventory, enabling them to have additional access to video scale at a lower cost. Additionally, since duoBid selects the best performing ad regardless of whether it is static or video, publishers secure higher CPMs and maximize revenue opportunities.
Proprietary Video Player: Offers a state-of-the art video player, specifically designed for in-app mobile experiences. It comes equipped with full VAST capabilities, ensuring publishers will not need to support their own video player for ads moving through MobileFuse, tapping into new ways to monetize and drive revenue.
Rich Media Support: Supports the latest version of MRAID, ensuring the best user experience for interactive and dynamic ads.
Lightweight: Delivers industry leading performance; MobileFuse's SDK adds under 1 MB of weight to an app. This is significantly below the average weight of a typical mobile SDK.
Bleeding Edge Technology: In addition to MRAID and duoBid capabilities, the MobileFuse SDK supports the latest and greatest mobile technologies, such as OMSDK and VAST. This ensures users have the best performance and insights possible.
"MobileFuse's SDK, integrated through a AppLovin MAX Custom Adapter, has yielded immediate success for our app. The SDK is generating higher fill rates, eCPM, CTR, and five times more revenue on a similar amount of bid requests than our oRTB connection," said Amy Nicole Hernandez, CFO & VP Business Operations at TextMe. "The implementation process was easy, and their team was responsive and always willing to help along the way."
MobileFuse's proprietary video player is exclusively available through the SDK, however the company's mediation adapters simplify the process of integrating with leading mediation platforms.
"We're driving innovation, and are at the forefront of bringing new inventory options to publishers and advertisers alike. Additionally, our SDK and mediation adapters set a new industry standard for ease of integration and performance," said Ken Harlan, founder and CEO of MobileFuse. "We are proud to address the evolving needs of our customers, and to remain vigilant around consumer privacy."
MobileFuse is one of the largest in-app advertising and CTV platforms. The company serves leading brands, agencies, bidders, and app developers across a variety of verticals. MobileFuse empowers its clients by reaching highly curated and receptive audiences via unique solutions combining moments-based targeting, patented location verification, custom creative, and data-driven insights across a large location-based in-app and CTV exchange. Founded in 2009, MobileFuse is headquartered in New York City and has offices throughout the U.S. In 2022, the company achieved carbon negative status.
DISPLAY ADVERTISING, MOBILE ADVERTISING
Clinch | January 20, 2023
Clinch, a leader in dynamic ad serving and personalization and the creator of Flight Control, the Omnichannel Campaign Activation Platform, recently announced the launch of the Figma-Clinch Exporter Plugin, which allows designers to import the Figma designs into Flight Control for efficient dynamic ad creation.
Flight Control provides users with complete freedom and command over every aspect of the campaign activation process, including ad serving, creative authoring, and mapping. Using the plugin, designers can integrate multi-layout/multi-layer design compositions directly and smoothly into Flight Control, substantially accelerating the speed at which campaigns reach the market by minimizing the number of steps necessary to develop innovative variations.
Head of Product at Clinch, Adi Raz, said, "Flight Control was built to accommodate best-in-class tools and technologies that serve the campaign activation process." He added, "For the first time, ads created in Figma can be directly connected to a wide range of data sources that let them speak more relevantly to each consumer, and unlock the full potential of dynamic creative optimization."
(Source – Cision PR Newswire)
The immersive user interface, creative authoring tools, and dynamic mapping capabilities of Flight Controls make it simple to convert Figma assets into HTML or image advertisements with dynamic functionalities, with content that can be modified on the fly and directly sent to live campaigns.
Clinch is the acknowledged leader in multichannel ad serving. The company's AI-driven dynamic personalization solution offers custom-tailored ad experiences across all channels, resulting in industry-leading performance and ROI. In addition, Flight Control, Clinch's Omnichannel Campaign Activation Platform, allows agencies and brands to manage the whole campaign lifecycle. It allows planning through activation and measurement, on a single platform, ultimately boosting their productivity, efficiency, and profitability. It automates workflows and utilizes data to personalize and improve display and video ad experiences at scale, spanning programmatic, social media, CTV, native, in-app, and digital out-of-home (DOOH).