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Agapi Marketing specializes in marketing strategies for small to mid sized businesses. We believe in helping businesses grow and become more focused, and design our marketing solutions around that goal. Join us as we present lots of marketing tips, brand marketing, and marketing ideas.

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Creative Impact Agency

CREATIVE IMPACT AGENCY offers print and Interactive campaigns for the entertainment industry, including key art, packaging, print ads and all interactive. Our staff has worked numerous hours to create unique and effective campaigns and stay on top of an ever-changing environment.

OTHER ARTICLES

Coronavirus could cost U.S. advertising industry billions

Article | March 12, 2020

The U.S. advertising industry could face steep losses as sports leagues cancel or postpone live events and consumers spend less while many stay at home during the coronavirus outbreak, experts said on Thursday. With companies widely expected to slash marketing budgets, the ad industry could see nearly $26 billion in lost revenue, or a 10.6% decline, Michael Nathanson, an analyst at MoffettNathanson, estimated in a research note on Thursday. The coronavirus effect on live sports, one of the last remaining categories that continues to attract large audiences and therefore advertisers to traditional television, could “accelerate a meltdown” for TV advertising, said Richard Greenfield, a media analyst at Lightshed Partners.

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Advertising industry leads on work from home push

Article | March 12, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 verified users responded either yes or no. The survey, which ran from March 11 to March 12, found that when separating by industry, advertising had the highest ratio of employees responding that their workplace is restricting travel or encouraging remote work, with 63.15 percent. Overall, 52.21 percent of respondents nationwide, said that their workplace has restricted travel or encouraged them to work remotely.

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Digital Advertising Rates Are Down by 30%, IAC Says

Article | March 12, 2020

It turns out that the digital advertising industry has two problems. The one you’ve probably heard more about is simply loss of budgets. With large segments of the U.S. economy basically shut down, there is little reason for airlines, hoteliers, casinos, retailers, auto makers, film studios, or restaurants to advertise at the same pace. And small businesses are more focused on meeting payroll and staying alive than on advertising and marketing. But there is a related and logical, if slightly less obvious issue, in particular in the digital advertising market: Ad rates are falling hard. It isn’t just that there are fewer ads—the remaining ones are generating less revenue.

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Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense

Article | March 12, 2020

As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even more popular recently, as the Smart Shopping campaigns require conversion tracking with transaction-specific values. The import of Google Analytics transactions is probably the easiest way to comply with this requirement if there is no Google Ads conversion value tracking in place.

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Spotlight

Creative Impact Agency

CREATIVE IMPACT AGENCY offers print and Interactive campaigns for the entertainment industry, including key art, packaging, print ads and all interactive. Our staff has worked numerous hours to create unique and effective campaigns and stay on top of an ever-changing environment.

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