Emporio Armani SS20 Advertising Campaign video

| January 27, 2020

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Step into the futuristic take on Singapore of the #EmporioArmani SS20 campaign Find out more on www.armani.com

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WORK Group Inc. WORK Group Ltd.

Work is the recruitment process and engagement consulting firm that helps employers to attract, select, motivate and develop the talent they need to succeed. From marketing and assessment to engagement and development, our work is all about effectiveness: we make sure the right people are in the right jobs, performing at their best and achieving the results that matter.

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3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

Article | June 21, 2021

You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users, you can almost guarantee your audience is there. You just need to learn how to get your content in front of them. Given a Facebook post’s organic reach is in the single digits, your time is best spent making the advertising side work for your content. In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With that in mind, focus first on growing your audience by reaching people who are unfamiliar with your brand or your brand’s content – but who would be interested in your topic. My “content bucket” campaign idea works so you don’t have to spend too much time creating big Facebook campaigns for every piece of content you publish. The concept is simple: You create one campaign. Every time you publish a new piece of content, add it to that campaign. Let me walk through how to set this up: Head into your Facebook ads manager and click on “create new campaign.” Pick an objective based on the content. If it’s a Facebook video, pick video views. If it’s a blog, podcast, YouTube video, or other non-Facebook content, select traffic.

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Verizon’s new marketing tool sets emails to arrive when you look at your inbox

Article | June 21, 2021

Verizon quietly introduced a new email marketing feature yesterday that it calls “View Time Optimization,” which the company says automatically times emails from companies to arrive the moment you’re looking at your email inbox, so it sits at the very top as a new message. The service is part of Verizon’s suite of email and web advertising properties, which includes AOL and Yahoo, and well-known programmer David Heinemeier Hansson (the inventor of the Ruby on Rails web application framework) called out Verizon on Twitter on Friday for what he calls an “Orwellian” ad placement tool.

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Simpli.fi Launches Online Attribution for OTT/CTV Advertising

Article | June 21, 2021

Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially applicable to Direct-to-Consumer (DTC) brands and e-Commerce advertisers as it enables them to quickly measure performance and optimize campaigns to meet their performance goals.

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Google purges 600 Android apps for “disruptive” pop-up ads

Article | June 21, 2021

You know those ads that obscure your whole screen when you’re trying to make a phone call, unlock your device or use your phone’s GPS? Technically, they’re called disruptive or out-of-app ads, and they maddeningly pop up outside of the app that hosts them, sometimes causing users to mistakenly click them, thereby frustrating users and wasting advertisers’ money. On Thursday, Google kicked nearly 600 of the offending apps off its Play store and banned them from its ad monetization platforms, Google AdMob and Google Ad Manager, for violating its disruptive ads policy and disallowed interstitial policy. Disruptive ads are those that come at you in unexpected ways, including by getting in the way of a device’s functions. While they do occur in-app, Google has recently seen a rise in what it calls “out-of-context ads” – those created by malicious developers who program them to pop up when the user isn’t actually active in their app.

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Spotlight

WORK Group Inc. WORK Group Ltd.

Work is the recruitment process and engagement consulting firm that helps employers to attract, select, motivate and develop the talent they need to succeed. From marketing and assessment to engagement and development, our work is all about effectiveness: we make sure the right people are in the right jobs, performing at their best and achieving the results that matter.

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