European Facebook Advertising Benchmark Report

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In 2015, digital ad spending in the region grew to €36.2 billion. Additionally, Facebook has over 338 million monthly active users in the continent, making it the perfect place to reach a large and diverse audiencesBecause such a large region encompasses numerous different languages, cultures, and habits, it’s more important than ever that advertisers have a firm grasp of performance benchmarks for each country, and the best practices that will help ads succeed in each region.

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TITANIUM Worldwide

TITANIUM Worldwide is a full service, integrated collective of certified-diverse media, marketing and communications agencies. Our collective experience encompass all industries and verticals with brands that are as diverse as we are. TITANIUM and its Members represent a shift in today’s ever-segmenting global marketplace. A shift that empowers entrepreneurship, proficiency and diversity, aligning with our culture of leadership in each of these areas. TITANIUM is the agency for today's business. 17 Founding Members, all certified-diverse $200 Million Combined revenue TITANIUM Worldwide Member companies *not inclusive of Media revenue

OTHER ARTICLES

PPC on a budget: Digital advertising for charities

Article | March 11, 2020

Those in charge of charity budgets are met with a tough job; fully dependent on donations and grants, ensuring money is spent effectively is paramount. But predicting the return of your efforts is no easy feat – let alone in the ever-moving world of digital marketing. We already briefly touched on a number of pro bono opportunities offered by global tech giants in this article, but today we’re diving a bit deeper into the first, and perhaps most important, one: Google Ad Grants. First initiated in 2016, Google’s pro bono programme for Google Ads opened up a world of opportunities to the non-profit sector. Where before, the highly competitive search engine was a playing field mostly suitable for multinationals or brands with a killer SEO strategy, it was Google Ad Grants that allowed even small charities to have a piece of the pie.

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Be brave with your advertising – in difficult times, your consumers need you

Article | March 11, 2020

Brands that continue to advertise through the coronavirus crisis will enjoy increased salience as consumers use media to occupy their time – and if you don’t, your competitor will. The most common question I’ve been asked by brands in the past two weeks is: “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Marketing Week’s own figures show that many marketers are delaying their campaigns during this time. The truth is, none of us really knows the answer, but I can’t help but feel that for consumer brands this is the time to show that your brand matters. During times of uncertainty and hardship, we look for support, reassurance and even entertainment from brands we trust. It’s in uncertain times when we’ll need and remember you the most.

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How to Restore Competition in Digital Advertising Markets and Protect Users

Article | March 11, 2020

After a careful analysis, the British Competition and Markets Authority (CMA) concluded that Google and Facebook dominate many online markets, including search, social media, search advertisement, display advertising, and open display advertising. The agency also concluded that while some of this concentration is due to specific market failures, these companies’ dominance is also due to a series of artificial barriers to entry and expansion of competitors that “if addressed through appropriate remedies could profitably sustain competition between a number of” players.

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Google Ads ends monthly campaign budget test

Article | March 11, 2020

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no longer be available as of April 2020. Your campaign budgets will automatically switch to daily then, or you can update to daily budgets anytime before April.”

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Spotlight

TITANIUM Worldwide

TITANIUM Worldwide is a full service, integrated collective of certified-diverse media, marketing and communications agencies. Our collective experience encompass all industries and verticals with brands that are as diverse as we are. TITANIUM and its Members represent a shift in today’s ever-segmenting global marketplace. A shift that empowers entrepreneurship, proficiency and diversity, aligning with our culture of leadership in each of these areas. TITANIUM is the agency for today's business. 17 Founding Members, all certified-diverse $200 Million Combined revenue TITANIUM Worldwide Member companies *not inclusive of Media revenue

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