Facebook Messenger Gives Thailand an Early Look at Ads

| January 31, 2017

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Last week, Facebook announced that it would begin testing advertisements on its popular Messenger chat app among a small group of users in Australia and Thailand. These ads, Facebook noted, will appear on the homepage of the app, and not within messaged conversations. Messenger is the second most popular messaging app in Thailand, according to figures cited in a recent report from We Are Social and Hootsuite. Close to half (48%) of the country’s population polled in Q4 2016 said they use the platform. Messenger continues to trail Line—but not by much—and holds a solid lead over WeChat, which 20% of respondents reported using.

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