Facebook, Twitter, Instagram: The Social Media Ad Platforms Cheat Sheet

| June 24, 2019

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The world is rapidly shifting from analog to digital. Needless to say, technology has been shaping the business industry to be more advanced and adaptive with today’s trends. These changes should be taken advantage of to get ahead of competitors. In coming up with business strategies, one important thing is to know how you can leverage your practices from the others, yet it is another thing to know your market first. Social media marketing is imperative to digital marketing campaigns today as it gives you a wider reach of your market. But to successfully use it, you must know how to choose the right platform for your business goals first.

Spotlight

The Richards Group

The Richards Group is the largest independent branding agency in the nation, with a staff of over 700 and annual billings above $1 billion. Creative is our passion, but we do have another love – independence. With zero absentee owners or outside investors, we’re free to focus solely on our work. Which is good, because there’s a lot of work to focus on: advertising, digital, relationship marketing, retail, brand, business-to-business, Hispanic marketing, sports marketing…there isn’t a form of branding at which The Richards Group doesn’t excel. Clients include Dr Pepper Snapple Group, Fiat USA, The Home Depot, Motel 6, Orkin, RAM Trucks, and The Salvation Army.

OTHER ARTICLES

Benefits of using advertisement banners

Article | February 27, 2020

One of the best and popular forms of advertising is banner marketing. If you have not tried it yet, then it is time for a change. Display ads on the bottom, people do not mostly like it on the top, and sides of the web pages. It decreases their effectiveness; so many people are unwilling to add them to their marketing strategies. Add views and clicks are helpful to get money while hosting the banners. By clicking on ads, people get some popups that lead them to purchase through the website. First, have a look at some of its amazing features. It is good to take advantage of the internet while it is spread worldwide. According to research, there is about 73 percent of Americans daily online on the internet. That makes it likely that they will see and read your banners on many web pages. You can get the following benefits if you get in touch with New York Banner Stands to get your banner marketing started.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Easily import your Facebook Ads into the Microsoft Audience Network

Article | May 28, 2021

Are you new to audience campaigns, or looking to expand your existing presence on the Microsoft Audience Network? Using Facebook Import, it’s now easier than ever to get audience campaigns up and running by importing from Facebook Ads. Now rolling out to all advertisers in the United States, United Kingdom, Canada, Australia, New Zealand, France and Germany, this new feature is designed to save you time and maximize ROI by seamlessly bringing over your campaigns from the Facebook Audience Network into the Microsoft Audience Network. Facebook Import can be used as a standalone tool, as well as a powerful complement to any existing Google Import strategy.

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Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

Article | February 17, 2020

Ahead of the NADA conference in Las Vegas, automotive advertising professionals including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group shared their insights into advanced advertising, the next generation of car buyers, and alternative fuel vehicles, all of which will likely have a significant impact on the future of the automotive sector. Four members of Effectv’s Automotive Advisory Council participated in a panel discussion to dive deeper into these topics at a time when the automotive industry faces widespread disruption and change. To compete, automotive marketers are being tasked with staying progressive and attuned to advanced advertising tactics and opportunities, while at the same time simplifying marketing messages to communicate a dealership’s value.

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Spotlight

The Richards Group

The Richards Group is the largest independent branding agency in the nation, with a staff of over 700 and annual billings above $1 billion. Creative is our passion, but we do have another love – independence. With zero absentee owners or outside investors, we’re free to focus solely on our work. Which is good, because there’s a lot of work to focus on: advertising, digital, relationship marketing, retail, brand, business-to-business, Hispanic marketing, sports marketing…there isn’t a form of branding at which The Richards Group doesn’t excel. Clients include Dr Pepper Snapple Group, Fiat USA, The Home Depot, Motel 6, Orkin, RAM Trucks, and The Salvation Army.

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