SOCIAL MEDIA ADVERTISING
T-Mobile | September 01, 2022
Today, T-Mobile (NASDAQ: TMUS) is launching an offer to help small businesses get MORE value without any extra cost. In collaboration with Canva and Meta (NASDAQ: META), T-Mobile is giving ALL eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram.
Between labor shortages and inflation, it's no secret that small businesses are under-resourced right now. And marketing efforts have taken a hit. In fact, a recent survey-based study shows that 64% of small businesses lack enough time and resources to focus on marketing1. That’s why the Un-carrier is stepping up to support them with Canva Pro, an online visual communication platform that empowers everyone to create beautiful designs from presentations and social media content, to videos, t-shirts, websites and more!
New or existing customers of Magenta for Business, Business Unlimited Advanced and Business Unlimited Ultimate+ plans with three lines or more can get MORE value from their business plans NOW with:
6 months of Canva Pro
$200 in Facebook/Instagram advertising credits
Scam Shield Premium
Mobile hotspot data
AND with T-Mobile’s latest Un-carrier move, Coverage Beyond, free high-speed data in 210+ countries and destinations, AND free in-flight connectivity and streaming all flight long on the biggest U.S. airlines. Secure Wi-Fi is also coming soon, a smart VPN that automatically provides a secure connection on-the-go
With Canva Pro, customers receive exclusive access to MORE design resources. With customizable templates, easy-to-use image and video editing tools and a content planner to schedule and automate posting, Canva Pro can help whip up engaging social posts and marketing materials. And with features like Brand Kits logos, colors, and fonts are grouped together for fast, streamlined creation of designs. Canva Pro also offers full access to Canva's media library of over 100 million visual and audio assets, exclusive brand fonts and 100 GB of cloud storage.
“We recognize how important marketing is in helping businesses get in front of new customers, so combining design and advertising into one offer for small businesses was a no-brainer,” said Callie Field, President, T-Mobile Business Group.
“We recognize how important marketing is in helping businesses get in front of new customers, so combining design and advertising into one offer for small businesses was a no-brainer,” said Callie Field, President, T-Mobile Business Group. “Meta and Canva are two powerhouse forces in design and advertising, and we wanted our small business customers all over the U.S. to get access to the very best. That’s just what the Un-carrier does.”
And with the Un-carrier’s Extended Range 5G covering nearly everyone in the country — 320 million people across 1.8 million square miles — small businesses from rural towns to big cities can take advantage of this offer. Canva Pro plus Facebook Advertising on Us is available today in-store and online for T-Mobile customers on eligible phone plans through the end of the year. For more information on this limited time offer, visit www.t-mobile.com/business/offers/facebook-ads-on-us.
Follow T-Mobile’s Official Twitter Newsroom @TMobileNews to stay up to date with the latest company news.
Facebook Ads: Limited-time offer; subject to change. Qualifying credit, port-in (for new customers), service (3+ lines total) & activation on any postpaid T-Mobile/Sprint small business rate plan required. If you have cancelled voice lines in past 90 days, reactivate them first. $200 credit via Virtual Prepaid Mastercard, which can be used only for advertising on Facebook, Instagram for Facebook, or Instagram; no cash access & expires in 6 months. The Virtual Prepaid Mastercard is issued by Sunrise Banks N.A., Member FDIC, pursuant to a license from Mastercard International Incorporated. Allow 6-8 weeks from fulfilment of offer requirements. Max 1/account. For accounts up to 20 lines. May not be combined with some offers or discounts. Canva Pro: Limited-time offer; subject to change. Receive 6-months of Canva Pro (valued at $77.94) when you register to receive a code and then redeem the code within 30 days. Offer fulfilled by Canva; requires Canva account. 1 offer per account. After free trial, plan automatically renews at $12.99/month until cancelled. 5G: Capable device required; coverage not available in some areas. Some uses may require certain plan or feature; see T-Mobile.com.
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com.
SOCIAL MEDIA ADVERTISING
IRI | September 17, 2021
IRI®, a fast-growing global technology leader in innovative solutions and services for consumer, retail and media companies, announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram.
Expands IRI Lift coverage to digital advertising’s largest social channel
Enables closed-loop measurement and optimization of social advertising impact for CPG retail sales using IRI’s unparalleled loyalty card data assets
The new solution combines Facebook’s media exposure data with IRI’s vast point-of-sale, frequent shopper and causal data to provide accurate, granular and household-level insights. Advertisers will be able to maximize their Facebook advertising learning agenda; quantify the true return of various activation elements; and evaluate their campaign strategy, messaging, audiences and more to drive optimal performance.
“We are very excited to be launching this solution for advertisers on Facebook, one of the largest and most sophisticated digital advertising platforms in the market today,” said Nishat Mehta, chief product officer and president of the IRI Media Center of Excellence. “The addition of Facebook and Instagram measurement to our robust suite of Lift solutions makes IRI the industry’s most effective partner for capturing the in-store sales impact of online advertising impressions across all digital media and television partners. Now our clients can leverage our enhanced Lift suite and industry-leading shopper loyalty data assets to accurately and granularly measure returns on their total advertising spend, and make the informed, data-driven decisions they need to execute more productive campaigns and win in the market. And at the same time, consumers benefit from a more relevant ad experience.”
The launch of IRI Lift for Facebook expands on IRI’s existing measurement partnership with Facebook, which also includes marketing mix. In addition, Facebook and Instagram campaigns can be supported by IRI’s 100% deterministic, purchase-based audiences, derived from over 500 million loyalty cards for the highest levels of targeting accuracy. Combining all three solutions helps advertisers make smarter investments by better allocating media spend across platforms, targeting the right consumers and closing the loop by measuring campaigns via household sales lift.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations.
IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.
Facebook | June 27, 2019
Facebook has rolled out its transparency tools globally for advertisers wanting to place ads about social issues, elections or politics. The social networking platform already requires that advertisers get authorized and add disclaimers to political ads in over 50 countries and territories, including in India. "Now we're expanding proactive enforcement on these ads to countries where elections or regulations are approaching, starting with Ukraine, Singapore, Canada and Argentina," Sarah Schiff, Product Manager at Facebook said in a blog post on Tuesday.