Facebook’s Canvas ads Now Freely Available For Organic Posts

| May 11, 2017

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Facebook’s Canvas, a multimedia mobile takeover ad format, is now available for organic posts.  Introduced earlier this year, Canvas offers the ability to combine still images, carousels, videos and call-to-action buttons in a post-click mobile experience.Facebook’s Canvas, a multimedia mobile takeover ad format, is now available for organic posts.  Introduced earlier this year, Canvas offers the ability to combine still images, carousels, videos and call-to-action buttons in a post-click mobile experience.

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Techwood Consulting

We started Techwood Consulting, to focus on digital marketing and consulting. Our firm grows client website traffic and conversions through the use of traffic acquisition and conversion strategies that consist of organic search engine optimization (SEO), paid search (PPC), and conversion rate optimization (CRO). We've centered our company around a set of core values that ensures that we not only succeed but that we succeed in the right way.

OTHER ARTICLES

How to Use Innovative Technology in Advertising and Marketing

Article | February 26, 2020

Everyday new technology trends emerge that challenge businesses to keep up their advertising tactics. If they fall behind, they risk losing thousands of customers to competitors. Brand growth is dependent on innovative marketing tactics. With social media and e-mail, it is easy to do the bare minimum. But it’s a much harder undertaking to captivate an audience with a creative ad. So, how do you accomplish this? If you want to stand out from the crowd, follow this guide for using the latest technology to propel your ad campaigns. Before diving into our guide, we want to cover what it means to stand out. Breaking away from the mold means everything from finding new ways to share marketing in VisualLed display screens to expanding payment options with wireless card payments. Technology in advertising means finding creative ways to get your message to customers in a digestible format. You can accomplish this with these tips:

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Most Advertisers Shifting, Not Canceling, Media Campaigns Amid Pandemic, Advertiser Perceptions Report Finds

Article | March 31, 2020

While 89 percent of advertisers have been disrupted by COVID-19, only a third have canceled a campaign outright. The rest are changing their media mix and/or looking to shift their spending into the second half of the year. Despite the shifting of current media dollars, fully 81 percent of advertisers expect to cut ad budgets significantly this year, and 68 percent expect to spend less next year because of the pandemic.

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Advertising industry leads on work from home push

Article | March 16, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 verified users responded either yes or no. The survey, which ran from March 11 to March 12, found that when separating by industry, advertising had the highest ratio of employees responding that their workplace is restricting travel or encouraging remote work, with 63.15 percent. Overall, 52.21 percent of respondents nationwide, said that their workplace has restricted travel or encouraged them to work remotely.

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ON Advertising acquires Evans Communications

Article | April 2, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

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Spotlight

Techwood Consulting

We started Techwood Consulting, to focus on digital marketing and consulting. Our firm grows client website traffic and conversions through the use of traffic acquisition and conversion strategies that consist of organic search engine optimization (SEO), paid search (PPC), and conversion rate optimization (CRO). We've centered our company around a set of core values that ensures that we not only succeed but that we succeed in the right way.

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