Facebook’s Lookalike Audiences: The Key To Better ROAS

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Wish all your customers behaved like your best customers? Believe it or not, this dream can become a reality thanks to Facebook’s Lookalike targeting capabilities. Here’s all you need to know about Lookalike Audiences on Facebook and Instagram, and how they can help you increase your return on ad spend (ROAS) by delivering your ads to the most qualified audiences.Lookalike Audiences allow you to push your ads to new people who are likely to be interested in your products and services because they have interests and online actions in common with the customers you care about (frequent buyers with high average order value, for example). Lookalike Audiences can be based off cohorts from a variety of sources, such as people who have used your app, people who have made purchases on your website, or people who have liked your Facebook Page.

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Advert Digital Mantra is dedicated to creating, building and energizing brands. With a blend of purpose-driven creativity, brand marketing acumen, Mobile, Research and digital media prowess, we deliver programming that creates powerful connections between people and products. For every client challenge, we customize teams to best deliver success. We create programs that are pitch-perfect, eliciting each brand’s mission and charm.

OTHER ARTICLES

YouTube Will Not Show Advertising on Videos About Coronavirus

Article | March 5, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income from these videos due to the company policy. Last month, the YouTube channel Insider made a video about the Coronavirus. As of February 11, YouTube announced that it is treating the Coronavirus as a sensitive issue. All videos shot about the Corona virus on YouTube will not be able to receive ads until the next announcement, and therefore will not be able to earn revenue from these videos.

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How coronavirus is affecting advertising and marketing industry

Article | March 5, 2020

The fast spreading coronavirus is taking a toll on economic activities around the world as the entire supply chain continues to be affected and major global events are either being cancelled or postponed. If the spread of the disease isn’t contained soon, it could even affect the advertising and marketing spends of brands. Mark Read, CEO, WPP, said, “In terms of our business, it is too early to say how it is going to impact. If it affects the global economy, then WPP and other companies will be impacted.” “Global growth will de-grow one-and-a-half per cent to one per cent in 2020 and we have to see whether that turns out to be pessimistic or optimistic as an estimate,” he adds.

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AD TECH AND MARTECH

AdTech Vs MarTech: What’s The Difference?

Article | March 5, 2020

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

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Criteo announces new traffic generation solution to increase the engagement

Article | March 5, 2020

Criteo S.A. the global technology company powering the world’s marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands. The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into martech news.

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Spotlight

Advert Digital Mantra Pvt Ltd

Advert Digital Mantra is dedicated to creating, building and energizing brands. With a blend of purpose-driven creativity, brand marketing acumen, Mobile, Research and digital media prowess, we deliver programming that creates powerful connections between people and products. For every client challenge, we customize teams to best deliver success. We create programs that are pitch-perfect, eliciting each brand’s mission and charm.

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