Five trends which will define data-driven marketing in 2017

JEFF RAJECK | December 23, 2016

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That marketing is 'all about the data' has now become so widely accepted that many marketers are left wondering, what's next? To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance. Speaking to company marketers at a recent Digital Cream Singapore, though, it seems that others have a much different view of marketing data

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