Gen Z study explores how financial services can leverage brand to attract diverse talent

January 31, 2020 | 230 views

In the war for talent, brand is often the decisive factor for attracting the best and the brightest. We are often asked by our Financial Services clients about how can they combat the stigma of still being known as a boy’s club while winning the best and most diverse talent? Research shows the industry is more advanced than other sectors for its commitment to diversity and inclusion as well as age equality in senior roles. However, these strides have failed to influence some external perceptions.

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Digitas Health LifeBrands

Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, and London, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

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Google’s and Facebook’s Grip on Digital Advertising Markets

Article | October 20, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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Which Online Advertising Strategy Is Right For Your Business?

Article | August 12, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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ADVERTISER CAMPAIGN MANAGEMENT

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 19, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

Digitas Health LifeBrands

Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, and London, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

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Netflix revealed as World’s Simplest Brand, according to annual study from Siegel+Gale

Siegel+Gale | November 13, 2018

Today, Siegel+Gale named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences. For this year’s study, Siegel+Gale asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the Middle East to evaluate brands and industries on their simplicity. Key findings include: 55 percent of people are willing to pay more for simpler experiences. 64 percent of people are more likely to recommend a brand that delivers simple experiences. A stock portfolio of the simplest global brands has outperformed the average of the major indexes by 679 percent since 2009.

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Siegel+Gale Appoints Joe Goldberg as London, Head of Strategy

Siegel+Gale | May 22, 2019

Today, Siegel+Gale announced Joe Goldberg has joined the leadership team as head of strategy in the London office. Goldberg brings almost two decades of expertise in strategic leadership, business transformation and customer acquisition to the firm. “The world of branding has witnessed significant transformation over the past decade,” says Goldberg. “Our global footprint, our take on simplicity and our rich legacy mean Siegel+Gale is uniquely positioned to service the needs of our clients. This mindset means embracing these challenges to develop practical business solutions that will drive experience and performance.”

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Netflix revealed as World’s Simplest Brand, according to annual study from Siegel+Gale

Siegel+Gale | November 13, 2018

Today, Siegel+Gale named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences. For this year’s study, Siegel+Gale asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the Middle East to evaluate brands and industries on their simplicity. Key findings include: 55 percent of people are willing to pay more for simpler experiences. 64 percent of people are more likely to recommend a brand that delivers simple experiences. A stock portfolio of the simplest global brands has outperformed the average of the major indexes by 679 percent since 2009.

Read More

Siegel+Gale Appoints Joe Goldberg as London, Head of Strategy

Siegel+Gale | May 22, 2019

Today, Siegel+Gale announced Joe Goldberg has joined the leadership team as head of strategy in the London office. Goldberg brings almost two decades of expertise in strategic leadership, business transformation and customer acquisition to the firm. “The world of branding has witnessed significant transformation over the past decade,” says Goldberg. “Our global footprint, our take on simplicity and our rich legacy mean Siegel+Gale is uniquely positioned to service the needs of our clients. This mindset means embracing these challenges to develop practical business solutions that will drive experience and performance.”

Read More

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