Getting your product recognized through social media advertising

| September 10, 2019

article image
Dory used to shy away from advertising her business on social media as she didn’t have the expertise to implement the proper strategies. Through BreezeMaxWeb, she was able to trust our social media experts to take care of the social media ads for her! She joined us over a year ago and has seen a huge bump in sales at every trade show she attends across Ontario where most of her customers say they saw her product, The Amazing Mat, on their social media feed.

Spotlight

Foundry9, a LiquidHub Company

Founded in 2004, Foundry9 is a best in class , full-service agency that offers marketing and advertising services, analytics, creative design, information architecture, site development, hosting and ongoing operations. We offer solutions to attract, engage and retain customers using interactive advertising, traditional marketing, and technology solutions.

OTHER ARTICLES

Bing Ads vs. Google Ads: The Pros & Cons of Each Platform

Article | May 20, 2021

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform has more reach? Is Bing less expensive? Which has more targeting capabilities? Which will produce more conversions and revenue? While many PPC advertisers view the two platforms as competitors, they actually work best hand-in-hand. Google undoubtedly has the majority of the search market, but Bing advertising certainly shouldn’t be forgotten. Rather than Google Ads vs. Bing Ads, marketers should be thinking Google Ads plus Bing Ads.

Read More

Can publishers alliances be the future for digital advertising?

Article | March 3, 2020

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for anti-competitive behavior and continued scrutiny over data privacy. But this doesn’t appear to have hindered the big three, Facebook, Amazon and Google, which are expected to account for 70% of digital advertising spend in the US in 2020. For media owners, competing with the mega-platforms has always been a challenge. Many elected to work with the big players; and now find themselves dealing with tighter and tighter browser restrictions.

Read More

What Experts Don’t Want You to Know About Facebook Ads Targeting

Article | March 10, 2020

Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital media marketing tools. Facebook Ads is one of the tools mostly recommended by digital marketing experts. Here are some less-known facts about Facebook Ads targeting. Melina Moreno, a Facebook Ads Strategist reports on how important the role of right communication is. While businesses might use as many tools at hands for marketing, the right audience needs to read a right copy at the right time. Brands must have some interesting story to tell to connect with the audience.

Read More

Bored? Tampa Bay company’s app spices up sports reruns

Article | April 15, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

Read More

Spotlight

Foundry9, a LiquidHub Company

Founded in 2004, Foundry9 is a best in class , full-service agency that offers marketing and advertising services, analytics, creative design, information architecture, site development, hosting and ongoing operations. We offer solutions to attract, engage and retain customers using interactive advertising, traditional marketing, and technology solutions.

Events