Google Ads Killed Average Position Use This Instead

SAMANTHA EYERLY | September 30, 2019

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Let the mourning period begin: Google Ads officially killed average position on Sept. 29. Actually, it will be just fine. when life gives you lemons, make lemonade. Or, in this case, use “top” and “lost impression share” metrics instead. Previously, average position showed the order your ad appeared versus competitors’ ads in the ad auction. For example, if the Avg. Pos. column read 1.2, your ad generally showed between the first and second ad positions. However, the first and second ad positions aren’t always placed at the top of the page. The ad in the first position could have been shown at the bottom of the page, below organic results. Average position didn’t really give advertisers clear insight as to where ads appeared on the page, so Google killed it.

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