Google Ads New Recommended Columns

BETHANY BEY | April 3, 2019

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Google Ads provides advertisers with hundreds of metrics for evaluating ad performance. It can sometimes be overwhelming to sort through all the available metrics and figure out the ones that are most important to include in your data tables. To simplify reporting options, Google Ads has added in a new recommended columns feature. Based on your existing account settings, Google Ads may recommend certain columns in the data table that will help you analyze your campaigns, ad groups, ads, and keywords.

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Wikot

orn as a digital agency, Wikot has evolved into a fully integrated agency that focuses on creating relevant and engaging experiences between people and our client's brands.The first year of the XXI Century. Gone is the dreaded Y2K and everything remains on course. The Internet is now a powerful medium that evolves and grows every day. Two young creative, curious entrepreneurs in Latin America gather to refine an idea and structure a web project. Thus, arises Wikot Technologies.It's the right time. The only company in the region devoted to interactive communication, has just been bought by a large advertising firm. There are still few professionals with experience in the area, and some are added to the merger, others explore new horizons, and a few have the urge to take on their own separate project: Wikot.

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Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them

Article | March 21, 2020

A global pandemic isn’t exactly the best marketing opportunity for any brand. As the coronavirus crisis continues, brands are navigating uncharted territory, where business is anything but usual and the line between legitimate advertising and crass opportunism is thinner than ever in the eyes of the general public. Smart brands have found a way to adapt, tapping into their wide cultural reach, supply chains, and more to remind us that there are humans behind those logos. Ford, for example, dropped two ongoing ads that had been planned for March Madness and instead created two new ads around providing Ford Credit customers some breathing room around their car payments. LVMH was one of the first large brand operations to adapt its production line to make hand sanitizer for local hospitals and communities.

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Nintendo dominates gaming industry TV advertising in February

Article | March 8, 2020

After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend. Nintendo takes first place with an estimated spend of $11.4 million on nine ads that ran over 1,200 times, generating 433 million TV ad impressions. “Switch My Way: Catching Up,” which aired during Super Bowl LIV, had the biggest outlay (est. $5.7 million).

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How to Use Forced Bold Text in Google Search Ads

Article | March 18, 2020

This does not appear to be an officially supported feature, use at your own risk. To enable it, simply enter your text into AdTools.org and paste the output into your search ad. Keep in mind that each bold letter will now occupy 4-character spaces of traditional ad text. As you can see, it is pretty simple to enable, but what can it accomplish? I delivered a statistically significant amount of ads in direct A/B tests to determine this. In these tests, I ran identical copy, and landing pages against each other with bold text in one version, and not the other variation. I set ad rotation to distribute evenly and used manual CPC bidding without enabling Enhanced CPC bidding. This delivered an 11.3% overall increase in click-through rate and no measurable impact on conversion rate.

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Pain device maker NeuroMetrix settles FTC false advertising case

Article | March 5, 2020

Pain treatment device manufacturer NeuroMetrix and its founder will pay $4 million and turn over money earned through a collaboration with GlaxoSmithKline to resolve allegations it made false claims about its flagship product. The settlement with the U.S. Federal Trade Commission was disclosed in a filing on Tuesday in Boston federal court and resolves claims against NeuroMetrix and Shai Gozani, its chief executive, related to its Quell wearable pain treatment device.

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Spotlight

Wikot

orn as a digital agency, Wikot has evolved into a fully integrated agency that focuses on creating relevant and engaging experiences between people and our client's brands.The first year of the XXI Century. Gone is the dreaded Y2K and everything remains on course. The Internet is now a powerful medium that evolves and grows every day. Two young creative, curious entrepreneurs in Latin America gather to refine an idea and structure a web project. Thus, arises Wikot Technologies.It's the right time. The only company in the region devoted to interactive communication, has just been bought by a large advertising firm. There are still few professionals with experience in the area, and some are added to the merger, others explore new horizons, and a few have the urge to take on their own separate project: Wikot.

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