Google Ads Quality Score: How To Raise It & Lower Your Costs

Every advertiser has the goal of reaching their target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads quality score will help you to do just that.

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Audacy

At Audacy, we are unapologetic champions of audio everywhere, on every device. We are a multiplatform audio powerhouse, home to the country’s most compelling personalities and the most influential collection of broadcast and digital content, podcasts and premium live experiences.

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Advertiser Campaign Management, CMO Strategy

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article | June 3, 2024

Become a member of MyTradeZone.com and build your permanent online booth showcasing your company profile, products, and services at the always-open networking event – it only takes minutes – the site is free to join. While social media demonstrates its prowess as a potent instrument for establishing connections with prospective clients and bolstering lead generation within the B2B sector, one vital challenge remains - the absence of a dedicated platform exclusively tailored for B2B enterprises. MyTradeZone has emerged as a guiding light within this domain, presenting a comprehensive solution customized to cater to the needs of B2B professionals and leaders. MyTradeZone's intelligent B2B search engine is your gateway to connect with other businesses to promote your products and services and to source products and services from suppliers. According to Forbes, 91% of small businesses used social media as a way of connecting with their market in 2021. A Gartner report also revealed that approximately 40% of B2B buyers use social media to help inform their purchasing decisions. Meanwhile, around 84% of C-level and VP-level buyers are influenced by social media when purchasing, according to International Data Group. However, despite the variegated benefits of social media, B2B players face significant hurdles when they lack a unified platform to conduct their operations. They lack a trade and social networking site for businesses. Without such a platform, they struggle to access the benefits that come with it, including: Difficulty in reaching niche audiences of professionals and businesses. Limited access to industry-specific products and services with insights and content. Struggles in fostering networking connections that actually count. Inability to personalize business content for improved and direct engagement. Challenges in utilizing specialized tools for effective lead generation. Concerns regarding data privacy and security. Dealing with overcrowded and chaotic digital spaces. Struggles in achieving measurable returns on investment directly aligned with business goals. Cost-effectively promoting their products & services, and generating leads. Taking advantage of emerging AI technology to do smart match-making. Furthermore, the costs and limitations of physical events exacerbate these challenges, such as: Participating in multiple physical trade shows and events at different locations is costly and often not feasible. This leads to missed opportunities for companies to reach potential prospects effectively. Networking opportunities at physical events are limited to the event's duration. The lack of a B2B creator ecosystem with monetization tools compounds these challenges. To address these challenges, B2B marketers often seek alternative approaches, such as an extensive exploration of various social media channels to reach and engage their target audience. Unfortunately, these efforts frequently fall short of achieving their desired results. In such a scenario, imagine the ease and convenience of having an innovative all-in-one solution readily available! MyTradeZone has emerged as a beacon in this space, offering a comprehensive solution tailored to B2B professionals. Here’s why it stands out: Targeted B2B Networking and Lead Generation MyTradeZone addresses the primary challenge of reaching a precise audience in the B2B sector. With its tailored approach, businesses can engage directly with other professionals, bypassing the clutter typically found on generic social media platforms. This precision in networking leads to more effective lead generation and relationship building. A Social Network Dedicated to Business One of the platform's strengths is its ability to provide users with access to social networking and collaboration tools specialized for B2B networking. Customizable and Intelligent Matchmaking The platform's AI-driven algorithms offer intelligent matchmaking and recommendations, aligning businesses with potential clients and partners who share similar interests and needs. This results in highly efficient and relevant connections. Monetization Opportunities for Creators MyTradeZone recognizes the importance of content creation in the B2B space. It empowers creators to monetize their work through peer-to-peer payments, creating a vibrant ecosystem for sharing valuable industry knowledge. Event and Trade Show Integration For trade associations and event organizers, MyTradeZone presents a unique opportunity to enhance their offerings. By integrating their events and trade shows into the platform, they can offer additional value to members and sponsors, extending networking opportunities beyond the limitations of physical event dates. Enhanced Data Privacy and Security In a world where data privacy and security are paramount, MyTradeZone places a strong emphasis on protecting its users' information. This commitment to security builds trust and credibility among its users. It enables users to exercise control over their privacy settings, allowing them to determine both the content that is displayed and the audience with whom it is shared. User-Friendly Interface and Tools The platform is designed with user-friendliness in mind. Businesses can easily establish a permanent profile, engage in discussions, manage groups, and utilize various tools for content sharing and collaboration. Provides a Unique Platform for Advertisers and Marketers MyTradeZone’s B2B search engine offers highly targeted – and – cost-effective advertisements to both buyers and sellers. Also, it provides a highly targeted audience with measurable metrics. Visionary Leadership Under the guidance of CEO and Chairman, Bachir Kassir, MyTradeZone leverages his extensive experience in the software and B2B industry to provide a platform that truly understands and meets the needs of its users. MyTradeZone.com also offers paid premium plans. You can see the details at https://mytradezone.com/pricing. For example, you can upgrade your listing from a free to Business Essential plan, and you can automatically have up to 10 keyword phrases of your choice where you company appear on the top of a search results. This alone worth trying the premium edition. MyTradeZone offers more than just a B2B social network; it provides a holistic solution for businesses looking to master the intricacies of the digital realm. With its focused approach, innovative features, and commitment to user experience, it stands as an indispensable tool for any B2B professional looking to make a mark in today's competitive environment. For additional inquiries, reach out to contact@mytradezone.com. Meanwhile, to stay updated on future platform improvements and promotions, connect with us at MyTradeZone.com. Scan the QR for more details.

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Advertiser Platforms

Next-gen Sales: Power of Advanced Quote Management Providers

Article | March 12, 2024

Optimizing the sales funnel with advanced quote management systems enhances pricing accuracy and customer satisfaction. Learn about the top QMS software providers that promise high profit and sales. Contents 1. Introduction to QMS 2. Quote-to-Cash: Optimizing the Sales Funnel 2.1. Mapping the Customer Journey 2.2. Streamlining the Quote-to-Cash Process 2.3. Measuring and Managing Sales Performance 3. How Advanced Tools and Technologies Shape Quote Management 4. Best Quote Management Software Providers 4.1. Zilliant 4.2. Tacton 4.3. Paddle 4.4. Peak 4.5. Impact Analytics 4.6. Upstream 4.7. Proposify 4.8. Loopio 4.9. Simpleview 4.10. Configura 5. Final Thoughts 1. Introduction to QMS Quote management systems (QMS) are integral to optimizing the quote-to-cash (Q2C) process within the sales funnel. The incorporation of advanced intelligent technologies such as artificial intelligence, machine learning, predictive analytics, and data visualization, contemporary QMS enhance the efficiency and accuracy of quote generation for a streamlined user experience. These systems allow for precise pricing strategies tailored to real-time market conditions and customer-specific variables, thereby improving customer satisfaction. Consequently, businesses can adapt swiftly to market dynamics and customer needs, maximizing revenue and operational efficiency. The system further streamlines workflows by automating routine tasks, reducing manual errors, and accelerating the quote management process. Quote-to-Cash: Optimizing the Sales Funnel The sales funnel optimization is crucial for maximizing revenue and enhancing customer satisfaction. A key component of this optimization is the quote-to-cash (Q2C) process, which encompasses the end-to-end activities, from quoting a product or service to realizing revenue. Advanced tools and technologies have significantly transformed quote management, facilitating precise, efficient operations for businesses. Leveraging intelligence technologies like AI, ML, predictive analytics, and data analytics for data visualization, modern quote management systems can analyze historical data and customer behavior to generate highly accurate and personalized quotes. This capability accelerates the quoting process and enhances the accuracy of pricing strategies, ensuring that quotes reflect real-time market conditions and customer-specific factors. Additionally, these technologies enable dynamic pricing models, allowing businesses to adjust prices based on demand fluctuations, competitor pricing, and other relevant variables, thereby augmenting revenue. Furthermore, the integration of cloud-based platforms and advanced analytics has revolutionized the accessibility and scalability of quote management for professionals. Cloud technology ensures that the quote data is centralized, secure, and easily accessible from any location, supporting remote work environments and improving collaboration across different departments. Similarly, advanced analytics tools provide deep insights into quote performance, customer preferences, and sales acceleration trends, empowering businesses to make data-driven decisions. These insights can lead to more strategic pricing, improved customer satisfaction, and enhanced performance in the market. 1.1 Mapping the Customer Journey The first step in optimizing the quote-to-cash process within the sales funnel is mapping the customer journey. This involves understanding every touchpoint where customers interact with the business, from initial interest to final purchase and beyond. Mapping these touchpoints allows companies to identify critical moments where targeted interventions can increase conversion rates and enhance customer satisfaction. Effective customer journey mapping within the Q2C process includes: Capturing interest through marketing efforts and initial inquiries Tailoring quotes based on customer needs and specifications Refining quotes and terms to meet customer expectations and company capabilities Final agreement on the quote and terms Fulfilling the order as agreed Ensuring accurate and timely billing and collection 1.2 Streamlining the Quote-to-Cash Process Streamlining the Q2C process requires the integration of technology, strategic processes, and organizational alignment. Automation plays a pivotal role here, reducing manual errors and increasing efficiency. For instance, CPQ software can automate the quote generation process, ensuring that sales teams produce accurate and optimized quotes quickly. Other aspects of streamlining include: Using customer relationship management systems to maintain detailed records of customer interactions, preferences, and history and supporting personalized and consistent communication Speeding up contract signings and approvals with digital tools, reducing the time from quote approval to cash collection Connecting the Q2C process with enterprise resource planning systems to ensure seamless data flow and improve visibility across finance, sales, and operations 1.3 Measuring and Managing Sales Performance Optimizing the sales funnel also involves continuous measurement and management of sales performance. In this regard, the key performance indicators (KPIs) for the Q2C process might include: Quote Conversion Rate: The percentage of quotes that successfully convert into sales Customer Acquisition Cost: The cost related to the acquisition of a new customer through the sales funnel Customer Satisfaction and Retention Rates: Measures of how satisfied customers are with the purchasing process and their likelihood to return 2. How Advanced Tools and Technologies Shape Quote Management Incorporating advanced quote management software has made generating and managing quotes easier. The next-gen solutions, such as AI-driven algorithms and machine learning models, facilitate the analysis of extensive datasets, enabling businesses to generate highly customized and competitive quotes in real time. These technologies further allow for the automation of complex pricing strategies, considering many factors such as market trends, competitor pricing, customer purchasing history, and real-time demand fluctuations. By leveraging predictive analytics, businesses can anticipate customer needs more accurately, improving the conversion rates and ensuring optimized profitability. 3. Best Quote Management Software Providers Some of the top quote management software companies that help businesses optimize their sales funnel include: 3.1 Zilliant Zilliant is a prominent leader in cloud-native pricing, CPQ, and revenue optimization software, focused on transforming business pricing processes. With decades of experience addressing complex B2B pricing and sales challenges, the company leverages advanced AI and data science to enhance price management and optimization, revenue intelligence, and e-Commerce. Zilliant is renowned for its high ROI solutions, demonstrated through powerful customer endorsements from various industry leaders. Looking to the future, Zilliant continues to drive innovation in pricing science and customer engagement strategies, providing a comprehensive suite of services to optimize pricing and sales efficiency for manufacturing and distribution sectors. Its commitment to partnership and customer success is evident in its collaborative approach and continuous support in adoption strategies. 3.2 Tacton Tacton is a leading SaaS provider specializing in CPQ solutions specifically designed for industrial manufacturers. With over 25 years of manufacturing expertise, Tacton's state-of-the-art configuration engine rapidly streamlines complex product configurations into accurate quotes, enhancing operational efficiency and increasing sales volume. Recognized as a leader in the CPQ space by Gartner and G2, Tacton supports easy integration with existing digital landscapes, including PLM, CAD, PIM, and ERP systems. The platform simplifies the selling process through guided selling and needs-based configuration. It further provides powerful visualization and augmented reality features that allow customers to see real-time configurations. 3.3 Paddle Paddle is a comprehensive SaaS-based payment infrastructure provider that specializes in streamlining billing operations for software businesses. As a merchant of record, Paddle manages to complete the payment stack and take on the responsibilities of relationship maintenance with payment providers, global sales tax handling, and revenue reconciliation across different billing and payment methods. Its suite of products includes Billing, which offers an all-in-one solution for digital product payments and subscription management; ProfitWell Metrics for precise, free revenue reporting; Price Intelligently for a data-driven pricing strategy; and Retain, which automatically recovers failed payments to enhance customer retention. 3.4 Peak Peak is an advanced AI platform provider designed to significantly enhance business growth, profitability, and operational efficiency by optimizing essential functions such as inventory management and product pricing. Tailored for businesses of all sizes, from million to billion-dollar enterprises, Peak ensures optimal stock levels and competitive pricing, backed by an AI performance guarantee that consistently meets service levels. Recent innovations include the launch of Co:Driver, a generative AI product and the introduction of a performance guarantee that bolsters business confidence in AI adoption. Peak's comprehensive support structure and its ability to interconnect decisions across business functions further empower companies to harness AI effectively, inducing substantial improvements in decision-making and business performance. 3.5 Impact Analytics Impact Analytics is a pioneering provider of AI-powered SaaS solutions designed to optimize decision-making across the retail, grocery, CPG, and supply chain sectors. The company transforms vast amounts of data into actionable insights with its advanced AI platform, significantly enhancing various aspects of business operations such as demand planning, supply chain management, merchandising, and pricing & promotions. The platform includes specialized solutions like PriceSmart for unified life cycle pricing, TradeSmart for trade promotion planning, and AuditSmart, an advanced RPA bot for high-quality audits. Trusted by leading global retailers, Impact Analytics has demonstrated substantial business impacts, including an 8% lift in gross margins, 99% product availability on shelves, and significant reductions in work hours, clearance inventory, and wastage, culminating in annual savings of $1 billion for its clients. The company prides itself on its configurable solutions, resolute commitment to innovation, and ability to deliver tangible results within weeks, serving as a leader in retail AI solutions. 3.6 Upstream Upstream is a leading global provider of mobile marketing automation solutions, specializing in driving digital growth with innovative customer acquisition through attractive quotes and engagement strategies across all mobile channels. The company boasts a substantial global reach with a consumer reach of over 1.2 billion and 3.1 billion monthly interactions, supported by a robust network of 370+ advertisers and the execution of 4000 ad experiences. Upstream's Grow platform, recognized for its robust lead optimization and interaction capabilities, leverages proprietary predictive technology and expert marketing strategies to deliver unparalleled results, including a 12x ROI for e-commerce platforms. Dedicated to enhancing mobile operator efficiencies and increasing e-commerce sales, Upstream employs cutting-edge MarTech tools for event-driven campaigns, identity resolution, and ad fraud security to ensure high performance and minimal errors. 3.7 Proposify Proposify is a leading proposal software provider designed to streamline and enhance the sales document process for B2B services globally. Proposify addresses common issues associated with traditional document creation tools like Word and PowerPoint, such as high error rates, lack of brand consistency, and poor visibility into proposal engagement. The software provider simplifies the creation of proposals through a centralized content library that includes templates, snippets, and a design editor, enabling sales teams to quickly produce error-free, professional-looking documents. Proposify also offers advanced features such as interactive pricing, e-signatures, and a metrics dashboard that provides detailed insights into proposal views and engagement, helping businesses close deals more effectively. Its integration capabilities with CRMs and other tools ensure that sales processes are seamlessly connected and efficient. With a strong focus on customer success, Proposify offers personalized onboarding services to help businesses optimize their proposal workflows and achieve significant time savings. 3.8 Loopio Loopio is a leading RFP response management software company that transforms the response process for RFPs, RFIs, DDQs, and security questionnaires by enhancing collaboration, streamlining operations, and ultimately helping businesses secure more deals. Recognized for its user-friendly interface and robust functionality, Loopio garnered multiple G2 awards in 2024, including Best Results and Easiest to Use in the Enterprise category. Loopio’s integration with platforms enhance workflow efficiency, making vital information accessible within existing CRM systems. This integration, along with expert-vetted content and automatic updates, ensures that responses are quick, accurate, and compliant with current standards and practices. Its AI-driven content library centralizes knowledge, enabling fast, accurate responses and significantly reducing response times, which has led to measurable increase in efficiency and win rates among users. 3.9 Simpleview Simpleview is a prominent provider of digital marketing and site management solutions for quote management and is tailored for destination marketing organizations (DMOs). With products like Simpleview CMS and CRM, the company offers a fully integrated platform that enhances the online presence and operational efficiency of tourism entities from small towns to large countries. Simpleview's services include website design, branding, SEO, and paid media strategies, all created to attract visitors and win bids for events and conventions. Additionally, the company's Online Booking & Referral Engine and Email Marketing & Automation tools help DMOs increase engagement and revenue through direct bookings and effective communication. Simpleview also incorporates user-generated content and advanced data analytics to foster community engagement and provide actionable insights. 3.10 Configura Configura is a leading provider of innovative space planning and product configuration software, serving commercial interiors, material handling, and kitchen and bath industries. The company’s flagship software, CET, offers an all-in-one solution for accurate space planning and configuration and isrecognized for its impact on streamlining operations and boosting profitability. This recognition is underscored by Configura's recent accolade, the Best IT Innovation Award at MODEX 2024. Additionally, Configura fosters a collaborative environment with its Partner Portal, encouraging innovation and success through strategic partnerships. The company also emphasizes education and support through its academy, offering training and webinars to enhance user proficiency with CET. With a global presence and a commitment to innovation, Configura continuously updates its offerings, as demonstrated by recent expansions in its commercial interior product suite. 4. Final Thoughts Advanced quote management systems are crucial for businesses seeking to optimize their sales funnel and enhance customer satisfaction. As technology evolves, companies must adopt these tools to stay competitive and drive strategic decision-making. Significantly, the future of QMS lies in the continuous advancement of intelligence systems and NLP, along with predictive analytics and data visualization, providing deeper insights into customer behavior and market trends. The incorporation of blockchain technology will further continue to enhance data security and transparency. Likewise, companies must increasingly leverage IoT and real-time data analytics to enable more dynamic and responsive quote management, further optimizing revenue and operational efficiency.

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Advertiser Platforms

How Campaign Health Metrics Can Help You Streamline Ad Campaigns

Article | April 5, 2024

Advertising metrics provide clear information on the success and failures of an ad campaign. They are a practical tool to track all aspects of your marketing activities as well as how your campaign compares to designated metrics. Take a look at your campaign health metrics to understand your campaign’s performance. These metrics aren’t exactly KPIs (key performance indicators) because they are not tightly connected to your marketing goals. However, they do support the important ad metrics. They can give you insights into how to improve an ad campaign on your level. Check out this list of valuable metrics to add to your armory if you really want to find the value of your content, the value of your audience, and the success of the advertising you're hosting. Cost Efficiency Metrics (CPCs, CPMs, CPVs) Understand what your initial interaction with your audience is costing you. Metrics like cost per click, cost per mille and cost per view are foundational to determining where you need to focus to optimize your campaign while ensuring you have an eye on the changing trends. Click-Through Rate To understand how relevant your ads are to your audience, you need to look at your click-through rate. A low click-through rate means your ads have a huge scope of improvement and that you might not be targeting the right audience to meet your marketing goals. To avoid losing your ad spend, quickly identify drops in performance and alter your ads to make them relevant to your target audience. Conversion Rate The conversion rate of your ad indicates the relevance of your landing pages and how well they are optimized for conversion. If the conversion rate is low, it means that your site’s content is not resonating with your audience or that the audience you are targeting isn’t right for your product or service. It could also mean that your audience isn’t at the right stage of the funnel to take an action. You can make changes based on how this metric looks. Impression Share This metric helps you understand how much you can scale your campaign through aggressive bidding. It can also highlight underperforming keywords and how you can enhance your campaign by adjusting the budget. Adjusting geo-targeting settings and improving ad quality are some of the ways to increase the impression share. On-Site Engagement To gauge the interest of the audience in your ad campaign, keep an eye on on-site engagement metrics like bounce rate, average number of pages visited, and average session duration. These are the real measures of the interest your prospects show in your ads. Quality Score A quality score helps you identify ways to improve your campaign. This score gives you a comprehensive look at all the individual scores that affect your campaign. The historical data that evaluates the changes in your campaign over time is visible here. You can pinpoint which changes led to a positive impact and which didn’t. Bottomline Campaign health metrics are your answer to improving your ad campaigns. Taking note of what is working and what isn’t is the right way to constantly enhance the performanc

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Social Media Advertising

Microsoft Named Netflix’s Global Ad Technology and Sales Partner

Article | July 14, 2022

On July 13, Netflix’s COO, Greg Peters, officially named Microsoft as Netflix’s “global advertising technology and sales partner”. This partnership will help Netflix kick-start its advertising business. Industry watchers were waiting to see who Netflix would choose as its advertising platform to build its ad-supported tier of service after the streaming giant’s April announcement to bring ads to the platform. In April, we announced that we would introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ad-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner. “Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering, More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.” -Greg Peters,COONetflix. It’s very early days and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life. Microsoft recently acquired Xandr, an ad marketplace that ties into connected TV. It has been developing its ad platform while endorsing its approach to protecting customers’ information. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory, said Mikhail Parakhin, Microsoft’s president of web experiences. While assisting Netflix in delivering more choices to its customers, Microsoft will offer new premium value to its ecosystem of marketers and partners.

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Spotlight

Audacy

At Audacy, we are unapologetic champions of audio everywhere, on every device. We are a multiplatform audio powerhouse, home to the country’s most compelling personalities and the most influential collection of broadcast and digital content, podcasts and premium live experiences.

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Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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