Google Assistant is More Accurate Than Alexa, Siri, and Cortana

MATT SOUTHERN | July 27, 2018

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Google Assistant is the most accurate smartphone digital assistant, beating Amazon Alexa, Apple’s Siri, and Microsoft Cortana. A report released this week from Loup Ventures contains data from a digital assistant test, which measures how well the four competitors answered a series of 800 queries. Google Assistant came out on top with 85.5% of queries answered correctly. Apple’s Siri was a not-so-distant runner-up with 78.5% of queries answered correctly. From there the gap widens with Amazon’s Alexa answering 61.4% of queries correctly. Microsoft’s Cortana came in last, answering just a little over half of the queries correctly (52.4%). Google Assistant came out first in all but the ‘Command’ category. That refers to commands which control actions performed by the phone, such as creating a calendar entry or sending a text message.

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At TAB we consider ourselves the gateway between brands and mobile consumers. As a first performance-driven mobile agency that understands mobile consumers’ needs and behaviors, TAB supports and enhances mobile media channels for brand communications.

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