Grassroots Advertising in Community Athletic Facilities

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Grassroots advertising: Find out how to leverage the power of community & make meaningful connections with influential consumers on a national scale. This infographic shows how grassroots marketing lets you communicate directly with your target audience, on a hyper-local level. Role of Community Sport in Sponsorship Community sport is largely funded throughout sport to all levels and particularly at grass roots and development level of meeting rooms and facilities, information technology, design, marketing etc.

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24/7 Media Inc.

24/7 Media, Inc., formerly 24/7 Real Media, has been a leader in delivering innovative digital marketing technology products and services worldwide for over 15 years. Its technology provides solutions for advertisers and publishers globally, empowering them to reach their target audiences with precision, transparency and a high return on investment. Headquartered in New York, 24/7 Media is a WPP Digital company with 18 offices in 12 countries.

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Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist

Article | February 25, 2020

Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where to get the cash: deep-pocketed internet companies. The Democratic proposal would tax Facebook and Google for every ad the companies run on the computer screens of Maryland residents visiting their sites. If passed, the plan would make the Old Line State the first in the nation to raise revenue by taxing online advertising. “Massive technology corporations have ballooned in size and influence over the last two decades,” wrote Maryland Senate President Bill Ferguson, a Democrat, in an email to Stateline. “This legislation starts to make sure that these corporations pay their fair share in contributing to building our state's core educational institutions.”

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Bored? Tampa Bay company’s app spices up sports reruns

Article | February 25, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

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Marketers Need to Invest in Detailed Geo Targeting Now

Article | February 25, 2020

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing how few advertisers are consciously investing effort in this area. Audience targeting/ retargeting (via cookies) has dominated online display advertising and is now under threat from legislation and the end of third party cookies. Targeting in search and demographic targeting in logged in social networks attract huge spends. With the end of cookies it has been contextual targeting getting the most attention. This has relegated geo targeting down the list in terms of investment and understanding. This is a mistake as in fact it has many benefits, and to succeed advertisers need to understand how it impacts their business.

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Coronavirus could cost U.S. advertising industry billions

Article | February 25, 2020

The U.S. advertising industry could face steep losses as sports leagues cancel or postpone live events and consumers spend less while many stay at home during the coronavirus outbreak, experts said on Thursday. With companies widely expected to slash marketing budgets, the ad industry could see nearly $26 billion in lost revenue, or a 10.6% decline, Michael Nathanson, an analyst at MoffettNathanson, estimated in a research note on Thursday. The coronavirus effect on live sports, one of the last remaining categories that continues to attract large audiences and therefore advertisers to traditional television, could “accelerate a meltdown” for TV advertising, said Richard Greenfield, a media analyst at Lightshed Partners.

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Spotlight

24/7 Media Inc.

24/7 Media, Inc., formerly 24/7 Real Media, has been a leader in delivering innovative digital marketing technology products and services worldwide for over 15 years. Its technology provides solutions for advertisers and publishers globally, empowering them to reach their target audiences with precision, transparency and a high return on investment. Headquartered in New York, 24/7 Media is a WPP Digital company with 18 offices in 12 countries.

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