Growth In Internet Ad Spend Is Slowing As The Market Matures: Zenith

As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. “Internet ad spend grew 12 per cent in 2018, but a softening of the ad market against a turbulent economic backdrop leads us to expect around 7 per cent growth for 2019. Therefore in Australia, we expect internet adspend growth to fall to an average of 5 per cent year-on-year, for the next three years,” the report states. Zenith forecasts total Australian ad spend to grow by 3 per cent this year, reaching AU$17.19 billion. That’s aligned with its March growth forecast, but reflects a heavier uptake of internet and a steeper decline in TV revenues.

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Ebiquity plc

Ebiquity is a leading independent marketing analytics specialist. Brands worldwide use our expertise and objective data insights to exploit an evolving marketing landscape and achieve business success. Marketing Performance Optimization Understand and improve the impact investments have on core business KPIs

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Unlocking Excellence with Advanced Quote Management Software

Article | January 9, 2024

Mastering the art of efficient quoting with the guide to selecting and implementing quote management solutions helps propel your business into a new era of customer engagement and revenue growth. 1. Introduction to QMS A quote management system is a pivotal process in today's competitive sales and customer service industry, offering a dynamic solution for organizations aiming for sales excellence. As a sophisticated sales quoting software, QMS enables teams to create, manage, and dispatch quotes efficiently and accurately, addressing the critical need for timely and precise client communication. Beyond mere quoting, it offers comprehensive functionalities, including integration with CRM and ERP systems, customization based on customer requirements, and lifecycle management of quotes. Automating the quoting process enhances accuracy, speeds up sales cycles, improves customer experiences, and fosters better sales management, making QMS an indispensable asset for achieving superior sales outcomes. 2. How to Choose the Right Quoting Software Tools Selecting the ideal quote management tool is pivotal for enhancing your sales operations, ensuring precision and accelerating deal closures. Below are the best practices for selecting quotation management tools for businesses: Conduct a comprehensive needs assessment: Outline the existing quote creation, approval, and customer communication procedures. Pinpoint areas prone to errors or inefficiencies Scalability factor to accommodate future business expansion Compile a checklist of key features: Look for tools that integrate effortlessly with existing CRM and accounting systems. Prioritize tools with intuitive and personalized interfaces to minimize training time. Opt for features that automate repetitive tasks, enhancing efficiency. Every tool below will have critical features they provide to shortlist them. Analyze pricing and ROI: Compare subscription fees versus one-time costs and assess scalability. Measure potential time savings and conversion rate improvements against the tool's cost. Consider additional expenses, such as training or add-on features. Experience tools via demos and trials: Request guided demos to witness the tool's capabilities. Test the software within your operational context to gauge fit and effectiveness. For this, every tool described has an image of the dashboard below to give a clearer idea of the tool interface. 5. Top Tools That Provide Quote Management Software 1. Paperless Parts Paperless Parts, backed by OpenView, is a Series B SaaS company revolutionizing the digital era for custom part manufacturers. This cloud-based platform is engineered to augment revenue and expand business opportunities for manufacturers by leveraging patented technology and a proprietary geometry engine. By seamlessly integrating with ERP systems, Paperless Parts elevates the quoting process, enabling manufacturers to quickly identify manufacturability issues, generate quotes, and process orders across various production processes such as additive manufacturing, sheet-metal fabrication, and CNC machining. The platform's distinct advantages include: Speeding up the Quoting Process: Respond to requests 6x faster with fewer clicks. Enhancing Profitability: Secure more business with rapid, consistent quotes. Reducing Manual Labor: Focus estimators on high-value tasks, minimizing busy work. Centralizing Data: Maintain all critical information on a unified, searchable platform. Guaranteeing Security: Adherence to ITAR registration, with 100% US-based support and GovCloud hosting. 2. PandaDoc PandaDoc is one of the best quoting software tools designed to empower businesses to close more deals with greater efficiency and less manual effort. The platform streamlines the quoting process by integrating seamlessly with product catalogs and enabling tailored pricing strategies, thus enhancing the quoting and buying experience. This software simplifies the creation of personalized quotes with features like drag-and-drop editing and direct CRM information import, ensuring each quote is uniquely suited to the prospect's needs. Key features of PandaDoc include: Speedy quote creation with drag-and-drop functionality eliminates the need for spreadsheets and manual calculations Customizable pricing options for fast, complex quote generation CPQ (Configure, Price, Quote) tracking with powerful analytics for pipeline visibility Same-day deal signing and secure online payment options ESIGN and UETA compliance, HIPAA compliance, and SOC 2 Type II certification for security 3. FastSpring Interactive Quotes One of the best quote management software companies, FastSpring has redefined online sales for SaaS, software, and digital product companies through its comprehensive go-to-market platform. The tool helps streamline the sales process by managing all payment needs, from checkout to taxes, enabling businesses to expand their reach globally. FastSpring IQ, the interactive quoting tool, accelerates deal closures by offering real-time analytics, eSignatures, payments, and CRM integrations, all within a modern, spreadsheet-free environment. Features of FastSpring IQ include: Configurable Quotes: Customizable quotes with intuitive design facilitate live demos or direct proposals to prospects Variable Pricing: Flexible pricing options that cater to diverse customer needs Deal Insights: Real-time notifications and analytics on client interactions with proposals eSignatures: Streamlined approval processes with integrated electronic signatures Integration: Seamless connectivity with CRM systems, consolidating pricing, quoting, and sales tools Interactive Quotes: Eliminates the need for traditional, time-consuming sales documentation, offering a dynamic and engaging buyer experience Real-time Analytics and Payments: Provides insights into client engagement while allowing immediate payment options, enhancing the sales cycle's efficiency 4. Zilliant Zilliant empowers businesses to place pricing at the core of their strategy with its comprehensive suite of cloud-native CPQ, price management, and optimization, along with revenue intelligence applications. Leveraging advanced data science and a commitment to customer success, Zilliant offers unmatched ROI, swift value realization, and superior client satisfaction. The company specializes in navigating complex B2B pricing and sales puzzles — ensuring that its clients, spanning industries like manufacturing and distribution—achieve significant returns and confidently address their pricing and sales challenges. Key offerings and features include: Efficient Data Management: Streamlines the pricing process by consolidating and processing large volumes of data, enabling an agile response to market dynamics Advanced Reporting: Offers deep insights through robust reporting tools, facilitating strategic pricing decisions Time Efficiency: Reduces manual workload with automated and scalable price management solutions, accelerating proposal responses and price updates Enhanced Security: Provides a secure, cloud-native platform, ensuring data integrity and reliability Comprehensive Price Management: Addresses all facets of B2B pricing, including list, matrix, negotiated, and agreement-based pricing, through an intuitive interface AI and Data Science: Utilizes cutting-edge AI models to identify growth opportunities and optimize pricing strategies for maximum impact 5. 360insights 360insights is a trailblazing partner engagement and business optimization powerhouse dedicated to transforming the complex dynamics of channel ecosystems for brands worldwide. By driving tangible growth through advanced SaaS-based platforms, 360insights facilitates the orchestration of intricate partner networks while optimizing promotional expenditures across various incentives. Serving a roster of over 300 globally recognized brands, the company leverages incentive management and ecosystem orchestration, complemented by a potent analytics engine, to foster the indirect business sector's expansion. Key features of 360insights include: Powerful Analytics: Delivers deep insights for informed decision-making and optimization of promotional strategies Global Support: Offers support in over 74 countries, ensuring a wide-reaching impact Platform Agnosticism: Ensures seamless integration with existing CRM, ERP, CPQ, eCommerce, or portals Dynamic Product Bundling: Enables flexible product combinations to enhance sales without diluting margins Enhanced Quote Efficiency: Reduces quote lead times through automated configurations and pricing 6. GetAccept GetAccept's digital sales room is revolutionizing how revenue teams engage with buyers, from the initial opportunity to the final signature. This platform, among the top quote management software platforms, is designed to enhance win rates by offering a deeper understanding of and engagement with prospects. With its state-of-the-art configure, price, quote (CPQ) solution, GetAccept empowers sales teams to effortlessly create and dispatch professional, precise proposals, streamlining the sales cycle and enhancing efficiency. This tool integrates with business applications, making it a versatile addition to any tech stack and allowing for an error-free, time-saving, personalized quoting process. Key features include: Comprehensive Digital Sales Room: Increases win rates through better buyer engagement and understanding Efficient CPQ Solution: Allows for quick creation of professional proposals with accurate quotes and pricing Personalization: Tailors pricing tables to the buyer's specific needs, enhancing the customer experience Time-saving and error-free: Automates the quote creation process, reducing manual data entry and associated errors Seamless Integration: Compatible with over 500 integrations, including major CRMs, ensuring flexibility and ease of use 7. PracticeSuite PracticeSuite, in the Revenue Cycle Management (RCM) and Electronic Health Record (EHR) solutions industry, empowers practice administrators and medical billers. This innovative system proactively safeguards against revenue leakage by alerting users to deviations from revenue cycle best practices, ensuring a 'pro-action' stance rather than reactive measures against financial loss. Key features of PracticeSuite include: Comprehensive RCM Tools: Streamlines revenue management from patient payments to final insurance reimbursement Real-Time Transparency: Offers immediate insights into billing performance with up-to-the-minute dashboard reporting Seamless Integration: Compatible with over 500 integrations, facilitating effortless connectivity with major CRM and ERP systems Customer-Centric Updates: Prioritizes user feedback, with 100% of software updates reflecting client needs 8. Kaon High-Velocity Marketing Platform Kaon Interactive provides solutions for complex sales and marketing challenges for B2B companies. Its interactive applications amplify customer engagement and understanding, simplifying the complexities that often overwhelm businesses. With its unique blend of technology, it transforms how businesses convey their value propositions across customer touchpoints. Its applications, built on an advanced technology platform, support real-time deployment across devices and platforms, both offline and online. This ensures marketing efficiency and proves to be an essential tool for sales success, regardless of product complexity or market volatility. Key features of Kaon Interactive include: Interactive Engagement: Elevates buyer interaction with customizable 3D product tours and applications Comprehensive Digital Solutions: Offers a suite of applications for sales acceleration, marketing efficiency, and value differentiation Agile Platform: Supports dynamic and real-time application updates to reflect evolving product portfolios and marketing stories Seamless Integration: Ensures compatibility with over 500 integrations, facilitating incorporation into existing CRMs and marketing channels 9. Tacton CPQ Tacton, a trailblazing SaaS provider, revolutionizes the sales process for manufacturers of complex products through its acclaimed Configure, Price, Quote (CPQ) software. Esteemed by Gartner as a leader in the CPQ Application Suites Magic Quadrant, Tacton provides unparalleled product configuration and visualization capabilities. Tacton stands at the forefront of CPQ solutions, which are distinguished by its dedication to customer success, continuous innovation, and global support network. For businesses seeking to transform their sales processes and accelerate revenue growth by selling complex products more effectively, Tacton offers a proven, advanced solution. - Industry-Leading Sales Quoting and CPQ Software: Recognized for advanced configuration and visualization, simplifying complex product sales. - Quote and Document Generation: Facilitates easy creation of accurate, branded quotes for complex services. Automated Quoting: Streamlines quoting, enhancing speed and accuracy for B2B deals Data-Driven Accuracy: Ensures quotes reflect the latest product options, prices, and terms using validated data Rapid Quote Generation: Allows instant quote creation and modification, increasing sales rep productivity Detail-Rich Early Quoting: Provides detailed offerings early in the sales process, including pricing adjustments Flexible Quoting and Collaboration: Facilitates quote adjustment and collaboration with customers for streamlined buying 10. ProPricer Cash Flow Pro from ProPricer offers a revolutionary approach to managing business finances, combining algorithm-driven cash flow forecasting with data-supported insights to enhance financial processes. This advanced tool, one of the best quoting software to save time, empowers organizations to unlock their full financial potential, facilitate data-driven decisions and foster sustainable success. With Cash Flow Pro, businesses can expect a suite of benefits designed to transform their financial management practices. ProPricer's proven performance in increasing productivity by 30% and its adoption by leading defense contractors and government agencies underline its indispensability in government procurement processes. In parallel, the narrative around ProPricer highlights its efficacy in government proposal management software, emphasizing its capacity to streamline the cost proposal development process through: Efficient Data Management: Consolidates historical pricing data for easy access, enhancing proposal accuracy Advanced Reporting: Facilitates detailed data analysis and presentation, crucial for meeting specific government proposal standards Time Efficiency: Reduces the time spent validating pricing formulas, allowing for quicker proposal submissions Enhanced Security: Ensures the integrity of pricing structures and data through secure database management 6. Final Thoughts The diverse ensemble of tools promises the trajectory of the future of advanced quote management systems. These platforms, distinguished by their individual functionalities and attributes, exemplify a collaborative effort to mechanize and optimize the sales procedure for enterprises spanning diverse sectors. With the ongoing challenges businesses face in selling intricate products and services, there will probably be a greater incorporation of intelligence and data analytics into these tools. This integration would result in quote management solutions that are even more predictive and personalized. By undergoing this transformation, sales teams will be able to provide customized customer experiences with unparalleled effectiveness, thereby stimulating revenue expansion and nurturing enduring customer connections in the era of digitalization.

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450 Cannabis Brands Gathered in Palm Springs. Here's What You Could Learn From Them

Article | March 4, 2024

PALM SPRINGS, Calif.—Let’s clear up some likely misconceptions about what happens at a cannabis convention: No, they do not shoot weed out of T-shirt canons. And they don’t give it away for free—that’s illegal, even in the most permissive states.

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As a B2B Marketer, Is Out-of-home Advertising (OOH) Part of Your Mix?

Article | February 22, 2024

Many marketers today don’t know what OOH stands for, though it’s been a highly used marketing medium for decades. Out-of-home advertising consists of anything from billboards, blimps, and bus signage, to street furniture, event advertising, and connected TV, and can be as small as a window poster or the back of a street bench or larger than life, covering a wall or wrapping an entire building. OOH is now being seen as an emerging technology channel, but why? For starters, during the surge of online advertising over the last 15 years, Facebook and Google ads have seemingly gotten all the attention. Today, many marketing teams have been so focused on online marketing they no longer have much time to spend thinking out-of-the-box. But OOH is upping its game with a technology lift that is allowing marketers to highly target their audiences as well as improve the impact of their online advertising campaigns. And we’re not just talking about Pepsi and McDonalds. OOH advertising has long been effective for countless brands, known and unknown, and the possibilities are endless. We are seeing everything from wrapping an ice cream truck with your message and parking across the street from an event to highly targeted ads on TV screens in bars, restaurants, banks, and hotels. People take action after seeing OOH advertisements, doing online searches and visiting websites. In fact, Nielsen’s Out-of-Home Advertising Study 2019 edition reported that 66% of smartphone users took some type of action after seeing a OOH advertisement in the past year, and over four in 10 used online search to look up information. OOH drives more social and digital interactions than any other medium. If you aren’t in the OOH game, here’s why B2B marketers should be considering it as part of their marketing mix: 1. Build brand trust According to a survey conducted by Freeman, CMOs, brand managers, and event planners are putting more stake in in-person brand experiences. Billboards and OOH real world advertising are not only for the big brand names. If someone doesn’t know you, you can add significant trust and credibility to your brand as well as add more impact to your online Facebook and Google ads. And, OOH advertising is always there for audiences to see. It’s not invasive, block-able or frustrating as digital ads can be. 2. Hyper-target your audience Tech advances are allowing marketers to hyper-target out in the real-world. For startups, challenger brands, and anyone looking to target a specific group of people, it’s possible to zero in on the roads people drive on every day for work or the bars and restaurants they go to afterward. Mobile devices pinged at various locations are looked at like inbound links, as if coming from your website. If you want to reach people who work at a certain place, in a certain location, you can identify who’s driving by your billboard. 3. Generate leads You can then get that feedback, like who’s driving by, of those driving by, who went to your website? What are they searching on? Who converted to a lead? 4. Endless use cases With technology advancements, the possibilities in OOH are endless – mobile billboards on LED trucks, wall murals, TVs in countless public facilities and arenas, and billboards of all kinds that can be enhanced digitally. 5. OOH advertising is always “on.” Your OOH advertisement is there 24/7, delivering your message to every passerby during peak target times and all other times, broadening your reach without additional cost. And unlike digital advertising, OOH does not appear and then quickly disappear. It has staying power, displaying your message constantly and consistently around the clock. 6. Stand out at events: Though in-person conferences and events are coming back to life, the days of “host an event and they will come” are long gone. There is fierce competition for the hearts and minds of attendees. To dominate the competition, OOH is a great way to give you visibility, driving traffic to your event, to your booth, to your website – to network, make real-life connections, and generate leads. While online advertising has its place, we have taken a break from being creative. OOH allows an opportunity to get back into exercising your creative muscles. The challenge for marketers is to take their years of internet marketing experience and figure out how to create interesting brand experiences offline. From a tracking standpoint, OOH advertising today is looking more like online advertising. However, instead of tracking people, we are watching places as groups of people move through and pass by billboards or other signage. It’s a powerful “old” tool that marketers can combine with new tools to generate brand awareness and drive inbound interest from highly targeted specs. During the online advertising surge, while we have been wrapped up in tracking and measuring performance clicks, many companies have under invested in their brand. Plus, when integrated with digital marketing, OOH extends both reach and frequency, allowing you to leverage other marketing, online and offline, for maximum results and ROI. Marketers should now be thinking of OOH as one of their viable performance channels.

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Sales and Marketing Events Lined Up in 2024

Article | February 22, 2024

Benefit from these events in 2024 in sales and marketing to recognize the latest trends in marketing innovation. These events will be beneficial for sales leaders and marketing professionals. Contents 1. Introduction 2. Upcoming Sales Acceleration Events in 2024 2.1. Future of Sales Conference 2.2. Sales Enablement Summit 2.3. Sandler Annual Sales & Leadership Summit 2.4. DigitalNow Revenue Summit 2.5. Allego Sales Success Summit 2.6. Allsocial Marketing Conference Munich 2.7. CMO Summit 2.8. Product Marketing Summit 2.9. Amplify Summit 2024 2.10. Conversational AI Innovation Summit 3. Conclusion 1. Introduction In an era where the velocity of change in sales and marketing strategies is breathtaking, professionals everywhere are on an endless exploration of the latest trends, insights, and innovations to compete and excel in sales and marketing businesses. The year 2024 holds a series of pivotalsales leadership conferences, each uniquely tailored to illuminate the path for sales and marketing leaders. Theseupcoming B2B sales conferenceswill embrace digital transformation, enhance sales enablement, and leverage artificial intelligence. The events will offer a golden opportunity to learn, network, and thrive in the sales industrial revolution. Some of thetop international sales conferences of 2024are listed below. 2. Upcoming Sales Acceleration Events in 2024 2.1.Future of Sales Conference March 7, 2024 | The Brewery (London) The Future of Sales Conference promises to be an insightful one-day event for sales and marketing executives seeking to explore the future of sales. The conference will cover the critical role of sales team enablement in enhancing the buyer experience through roundtable sessions, case study presentations, and one-on-one meetings. It will offer a comprehensive insight into aligning sales and marketing teams, mastering the modern buyer journey, and leveraging technology for sales growth. The event will focus on equipping sales teams for success through sales excellence, onboarding & training, engaging buyers effectively, personalizing sales, and developing world-class talent. 2.2.Sales Enablement Summit December 4-5, 2024 | Toronto (Canada) One of the top sales enablement events to attend in 2024 is Sales Enablement Summit which promises to be an essential event as a Sales Leaders and Management Conference seeking to enhance their sales enablement strategies and drive predictable growth. This sales and marketing meetup 2024 boasts an expected high participation of senior management, underscoring its significance as a gathering of industry leaders and pioneering enablement experts. Attendees can look forward to learning from the experiences of esteemed speakers such as Jeff Birk, Paula Catoira, Djamel Toubrinet, and Lennie Monteiro. 2.3.Sandler Annual Sales & Leadership Summit March 19-20, 2024 | Orlando (Florida) Among the events for sales professionals, is Sandler Annual Sales & Leadership Summit, a premier two-day hybrid event that will cater to a global audience of sales professionals, leaders, and managers from various sectors. Every year, more than a thousand people attend this event, which is well-known for its extensive training sessions and networking possibilities. Attendees exchange ideas, celebrate successes, and interact with prominent industry presenters. The 2024 Summit promises to equip attendees with actionable tactics and strategies to enhance their organizations and develop a resilient, self-accountable sales force. With a focus on professional growth and unparalleled networking, the summit will offer up-to-the-minute sales and management sessions led by esteemed figures such as David Mattson, CEO and President of the Sandler organization. 2.4.DigitalNow Revenue Summit April 2-4, 2024 | Chicagoland (USA) The DigitalNow Revenue Summit 2024 is one among the top sales and marketing events of this year. According to Q3 2023 research from Sales Benchmark Index, only 38 percent of CEOs express confidence in their team's ability to execute their company's growth strategy, a decrease from 45 percent earlier in the year. This gap in confidence is attributed to the challenges of adapting to the digital imperative, the advanced technologies it enables, and the increasing demand for a digitally driven sales process. This sales leaders and management conference will address these challenges by offering digital transformation case studies, the world debut of Emblaze neuroscience and behavioral research, interactive workshops, and a digital technology Expo. The gathering is prepared with eight tracks dedicated to illuminating aspects of revenue growth, from driving digital-first transformations to engaging digital buyers and optimizing tech stacks. 2.5.Allego Sales Success Summit June 4-6, 2024 | Boston (USA) The Allego S3 Summit, a sales and marketing event in 2024 will offer a forward-looking exploration into the future of revenue enablement with a focus on AI technology's transformative potential. This event promises insightful discussions led by Allego executives and industry luminaries, including Yuchun Lee, Mark Magnacca, and Andre Black. The event will also include contributions from McKinsey partner Jennifer Stanley, AI expert Sam Richter, and notable figures such as Jessica Buchanan and Alycia Anderson. Attendees will gain valuable perspectives on navigating the complexities of revenue enablement in the digital age, with opportunities for networking among peers facing similar challenges. 2.6.Allsocial Marketing Conference Munich March 12-13, 2024 | Munich (Germany) The AllSocial Marketing Conference is essential for social media marketing professionals in sales. Positioned as the leading conference in German-speaking countries, it offers a unique platform for industry players from Germany, Austria, and Switzerland. This event is among the top sales and marketing events and celebrates over 12 years of community gatherings in Munich and Berlin. This conference has become a vital nexus for over 1,100 speakers, 1,550+ sessions, and 550+ companies, fostering unparalleled networking and knowledge exchange. The meeting promises to deliver innovative insights across AI tools and social media, catering to a diverse audience ranging from individuals to large corporations. It underscores the importance of practical learning and sharing cutting-edge strategies and concepts on social media, making it a must-attend for professionals eager to delve deep into social media marketing. 2.7.CMO Summit March 20, 2024 | New York (USA) The CMO Summit serves as an elite forum for marketing leaders to strategize and explore the challenges in the sales market. This event aims to deliver engaging and actionable insights from over 15 speakers, tailored for an audience of more than 75 senior marketing professionals. Attendees will explore the forefront of emerging technologies, including AI, to secure a competitive edge while also gaining practical tactics to excel in the dynamic CMO job market. The summit will also offer unparalleled networking opportunities, allowing participants to forge meaningful connections and share proven strategies within the CMO Alliance community. This will ensure they leave well-prepared to address future challenges in marketing leadership. 2.8.Product Marketing Summit March 21-22, 2024 |Convene (New York) The Product Marketing Summit is organized by the Product Marketing Alliance to showcase case studies and best practices and address common challenges within the industry. Attendees will be able to implement innovative and impactful product marketing strategies. They can leverage current trends to highlight the unique value of their products and network with mentors and establish connections within the global PMM community, among others. Attendees will be part of a larger narrative, joining a community of over 95,000 product marketing professionals worldwide, engaging in local meetups, exchanging ideas in this marketing conference. With 300 participants, more than 200 companies, over 30 presenters, and 80% of them senior management, the summit promises to be an enriching experience. 2.9.Amplify Summit 2024 March 19-20, 2024 | Convene (New York) One of the upcoming sales and marketing events 2024, Amplify Summit 2024 is hosted by Affiverse, is a premier virtual event designed for affiliate managers seeking to enhance their campaigns and strategies. Orchestrated by Affiverse's Founder and CEO, Lee-Ann Johnstone, the summit leverages her two decades of industry experience to assemble a roster of leading minds in affiliate and digital marketing. Featuring in-depth masterclass sessions on SEO, social lead generation, and AI tools, the summit will provide on-demand tickets and access to a comprehensive vault of expert-led content. 2.10.Conversational AI Innovation Summit May 9-10, 2024 | San Francisco (California) The Conversational AI Innovation Summit 2024, organized by professionals engaged in conversational AI is an upcoming sales and marketing conference in 2024. This summit will provide insights on the latest trends, breakthroughs, and best practices in conversational AI technologies, such as generative AI and NLP. These technologies are essential for maintaining competitive advantage and relevance in various industries, including banking, retail, e-commerce, healthcare, automotive, and education. CAIS2024 also offers avenues for sponsorship and partnership, providing a platform for businesses to showcase their thought leadership, connect with potential clients, and gain high-quality brand exposure. 3. Conclusion As the curtain falls on a series ofbest sales acceleration conferences to attend in 2024, attendees are set to return to their roles enriched with new insights, strategies, and connections. These gatherings, ranging from thefuture of sales accelerationto the Conversational AI Innovation Summit, are designed to cater to the different needs of today's sales and marketing professionals. They serve as platforms for learning and networking and as motivations for driving individuals and organizations toward excellence in their respective fields. As we look back on these events, it's clear that the journey toward sales acceleration and marketing innovation is ongoing, and the road ahead is filled with opportunities for those prepared to seize them.

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Ebiquity plc

Ebiquity is a leading independent marketing analytics specialist. Brands worldwide use our expertise and objective data insights to exploit an evolving marketing landscape and achieve business success. Marketing Performance Optimization Understand and improve the impact investments have on core business KPIs

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MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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Events